Grosses

'Lucy' Breaks Out with $44.0M; 'Hercules' Stronger than Expected with $29.0MJuly 27, 2014 08:54 AM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong estimated first place start of $44.0 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.1 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.0 million and is estimated to fall 21 percent on Sunday to gross $11.9 million. That places the film's estimated opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable estimated second place take of $29.0 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 13 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.08 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 8 percent on Saturday to take in $10.24 million and is estimated to fall 25 percent on Sunday to gross $7.68 million. That places the film's estimated opening weekend to Friday ratio at 2.62 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.8 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with an estimated third place take of $16.40 million. The critically acclaimed 3D sci-fi action sequel was down 55 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.09 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 67 percent in its second weekend to land in fourth with an estimated $9.9 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.28 million, The Purge: Anarchy is now running just 1 percent behind the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with an estimated $9.3 million. The modestly budgeted computer animated sequel from Disney was down a significant 47 percent from last weekend. Planes: Fire and Rescue has grossed $35.12 million in ten days. That places the film 22.5 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with an estimated $4.55 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and is estimated to decline 31 percent on Sunday to gross $1.30 million. That gives the film an estimated opening weekend to Friday ratio of 3.34 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with an estimated $2.72 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,527 from 361 locations for the frame.

Open Road's The Fluffy Movie was off to a lackluster start with an estimated $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,042 for the frame.

Daily Domestic Gross Sat, Aug. 24 2013

Wide (1000+)

#TitleSat, Aug. 24 2013LocationsAvg.TotalWks.Dist.
1Lee Daniels' The Butler$6,991,64546%3,110177$2,248$47,039,5212Weinstein Company
2We're the Millers$5,583,68638%3,445120$1,621$87,866,0193Warner Bros. / New Line
3The Mortal Instruments: City of Bones$3,764,61620%3,118--$1,207$11,643,1631Sony / Screen Gems
4Planes$3,717,22959%3,378-338$1,100$57,077,0393Disney
5The World's End$3,125,185-11%1,551--$2,015$6,640,0391Focus
6Elysium$2,897,32843%2,913-371$995$66,872,5243Sony / TriStar
7You're Next$2,502,592-16%2,437--$1,027$5,487,7971Lionsgate
8Percy Jackson: Sea of Monsters$2,292,39352%2,730-350$840$46,944,3233Fox
9Kick-Ass 2$1,766,98530%2,9455$600$21,274,8202Universal
102 Guns$1,454,39049%1,841-630$790$64,424,2904Universal
11Jobs$1,195,00131%2,3810$502$11,248,2992Open Road
12The Smurfs 2$1,173,25756%1,852-497$634$61,742,9734Sony / Columbia
13Despicable Me 2$1,100,57554%1,402-416$785$349,916,0158Universal
14The Wolverine$1,077,05250%1,449-609$743$124,390,3945Fox
15The Conjuring$919,19741%1,355-646$678$131,181,8186Warner Bros. / New Line
16Paranoia$552,64726%2,4590$225$5,928,7502Relativity Media

Limited (100 — 999)

#TitleSat, Aug. 24 2013LocationsAvg.TotalWks.Dist.
1Grown Ups 2$417,84048%620-621$674$128,744,5247Sony / Columbia
2Turbo$278,61565%470-289$593$78,589,7906Fox / DreamWorks Animation
3The Heat$248,29845%409-282$607$156,267,6529Fox
4The Spectacular Now$237,07326%15499$1,539$1,709,8944A24
5The Way, Way Back$181,65947%302-155$602$18,526,0668Fox Searchlight
6Pacific Rim$174,79447%260-184$672$99,066,4137Warner Bros.
7Chennai Express$170,99158%144-46$1,187$4,579,0983UTV Motion Pictures
8Man of Steel$154,67552%303-62$510$290,132,37711Warner Bros.
9Red 2$152,88248%389-326$393$51,514,8916Lionsgate / Summit
10Now You See Me$142,13543%246112$578$116,338,40713Lionsgate / Summit
11World War Z$134,75647%239-68$564$198,766,66210Paramount
12White House Down$118,63250%229122$518$72,357,4179Sony / Columbia
13Fruitvale Station$117,12943%392-85$299$15,108,0117Weinstein Company
14R.I.P.D.$93,97557%179-24$525$32,678,6906Universal
15Star Trek Into Darkness$46,29058%144-66$321$227,347,08215Paramount
16Epic$34,15375%115-53$297$107,332,98714Fox

Platform (1 — 99)

#TitleSat, Aug. 24 2013LocationsAvg.TotalWks.Dist.
1In a World...$125,38356%7538$1,672$654,2963Roadside Attractions
2The Grandmaster$53,37337%7--$7,625$92,2291Weinstein Company
3Fast & Furious 6$23,52078%98-43$240$238,534,62514Universal
4This Is The End$18,60536%38-20$490$96,757,72711Sony / Columbia
5The Croods$17,89090%69-45$259$187,060,89423Fox / DreamWorks Animation
6Unfinished Song$6,40115%27-16$237$1,605,76310Weinstein Company
7Savannah$6,2057%14--$443$11,9981Ketchup Entertainment
8Much Ado About Nothing (2013)$4,8855%27-9$181$4,249,05012Roadside Attractions
9Mud$3,64253%16-12$228$21,580,01518Roadside Attractions
10Underdogs (2013)$2,12913%2-2$1,065$27,1742Freestyle Releasing
11Stories We Tell$1,60498%6-2$267$1,581,96416Roadside Attractions
12The Bling Ring$1,502154%7-11$215$5,831,14011A24
13The Servant (2013 re-issue)$1,2272%1--$1,227$20,3725Rialto Pictures
14Pain and Gain$86618%22-64$39$49,874,33018Paramount
15Inch'Allah$72532%21$363$457,5292eOne Films US
16Girl Most Likely$36541%1-1$365$1,375,8166Roadside Attractions