Grosses

'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Daily Domestic Gross Mon, Aug. 26 2013

Wide (1000+)

#TitleMon, Aug. 26 2013LocationsAvg.TotalWks.Dist.
1Lee Daniels' The Butler$1,845,504-61%3,110177$593$53,606,1292Weinstein Company
2We're the Millers$1,436,383-58%3,445120$417$92,723,7013Warner Bros. / New Line
3Planes$917,979-64%3,378-338$272$60,517,8883Disney
4The Mortal Instruments: City of Bones$902,731-63%3,118--$290$14,991,0901Sony / Screen Gems
5The World's End$808,471-63%1,551--$521$9,620,2611Focus
6Elysium$787,724-61%2,913-371$270$69,667,9423Sony / TriStar
7You're Next$632,248-59%2,437--$259$7,652,4441Lionsgate
8Percy Jackson: Sea of Monsters$552,891-63%2,730-350$203$48,974,0603Fox
9Kick-Ass 2$530,100-58%2,9455$180$23,056,5452Universal
10The Smurfs 2$429,114-49%1,852-497$232$63,009,4844Sony / Columbia
112 Guns$340,585-63%1,841-630$185$65,694,5804Universal
12Despicable Me 2$336,480-57%1,402-416$240$351,037,6158Universal
13Jobs$324,523-57%2,3810$136$12,333,8242Open Road
14The Wolverine$269,622-61%1,449-609$186$125,349,0855Fox
15The Conjuring$218,622-55%1,355-646$161$131,887,6146Warner Bros. / New Line
16Paranoia$150,842-53%2,4590$61$6,401,1352Relativity Media

Limited (100 — 999)

#TitleMon, Aug. 26 2013LocationsAvg.TotalWks.Dist.
1The Spectacular Now$79,468-59%15499$516$1,983,8804A24
2Grown Ups 2$73,277-63%620-621$118$129,018,5257Sony / Columbia
3Turbo$68,784-65%470-289$146$78,854,2296Fox / DreamWorks Animation
4The Heat$57,532-54%409-282$141$156,450,2989Fox
5Pacific Rim$53,439-51%260-184$206$99,228,4197Warner Bros.
6The Way, Way Back$49,702-51%302-155$165$18,677,7998Fox Searchlight
7World War Z$45,637-48%239-68$191$198,900,57810Paramount
8Now You See Me$40,103-58%246112$163$116,473,85313Lionsgate / Summit
9Red 2$36,657-59%389-326$94$51,641,7826Lionsgate / Summit
10Man of Steel$36,054-63%303-62$119$290,265,87611Warner Bros.
11Fruitvale Station$35,175-54%392-85$90$15,220,4247Weinstein Company
12Chennai Express$32,856-70%144-46$228$4,720,6083UTV Motion Pictures
13R.I.P.D.$17,005-68%179-24$95$32,748,5006Universal
14Star Trek Into Darkness$15,247-50%144-66$106$227,393,09115Paramount
15Epic$6,128-74%115-53$53$107,362,73314Fox

Platform (1 — 99)

#TitleMon, Aug. 26 2013LocationsAvg.TotalWks.Dist.
1In a World...$30,467-61%7538$406$763,2463Roadside Attractions
2The Grandmaster$17,043-58%7--$2,435$149,6601Weinstein Company
3Fast & Furious 6$5,390-66%98-43$55$238,555,70014Universal
4Unfinished Song$3,315-40%27-16$123$1,614,56510Weinstein Company
5The Croods$2,793-78%69-45$40$187,076,49023Fox / DreamWorks Animation
6Much Ado About Nothing (2013)$2,308-28%27-9$85$4,254,56612Roadside Attractions
7Savannah$1,570-56%14--$112$17,1691Ketchup Entertainment
8Mud$756-60%16-12$47$21,582,64218Roadside Attractions
9Stories We Tell$632-41%6-2$105$1,583,66516Roadside Attractions
10Underdogs (2013)$575-58%2-2$288$29,1042Freestyle Releasing
11Girl Most Likely$290-6%1-1$290$1,376,4166Roadside Attractions
12Inch'Allah$173-51%21$87$458,0582eOne Films US
13Pain and Gain$103-83%22-64$5$49,875,03618Paramount