Grosses

'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Daily Domestic Gross Thu, Aug. 29 2013

Wide (1000+)

#TitleThu, Aug. 29 2013LocationsAvg.TotalWks.Dist.
1Lee Daniels' The Butler$1,716,010-3%3,110177$552$59,265,1062Weinstein Company
2We're the Millers$1,262,339-4%3,445120$366$96,951,9183Warner Bros. / New Line
3Planes$757,003-7%3,378-338$224$63,087,6703Disney
4Elysium$727,700-2%2,913-371$250$72,103,7293Sony / TriStar
5The Mortal Instruments: City of Bones$679,420-4%3,11872$218$17,454,1841Sony / Screen Gems
6The World's End$638,599-4%1,551--$412$11,809,2341Focus
7You're Next$491,553-4%2,437--$202$9,339,7081Lionsgate
8Percy Jackson: Sea of Monsters$432,157-9%2,730-142$158$50,540,0193Fox
9Kick-Ass 2$412,300-3%2,9455$140$24,529,0452Universal
102 Guns$300,730-3%1,769-441$170$66,709,9054Universal
11The Smurfs 2$295,812-16%1,852-262$160$64,154,2364Sony / Columbia
12Despicable Me 2$262,200-9%1,311-253$200$351,938,7908Universal
13Jobs$255,011-14%2,3810$107$13,264,3202Open Road
14The Wolverine$213,047-8%1,449-266$147$126,108,8825Fox
15The Conjuring$176,225-3%1,355-646$130$132,472,9106Warner Bros. / New Line
16Paranoia$133,117-6%2,4590$54$6,861,4642Relativity Media

Limited (100 — 999)

#TitleThu, Aug. 29 2013LocationsAvg.TotalWks.Dist.
1Closed Circuit$263,1426%862--$305$511,8460Focus
2The Spectacular Now$134,468-5%345290$390$2,342,2794A24
3Grown Ups 2$59,797-9%620-396$96$129,224,1577Sony / Columbia
4Turbo$59,457-5%470-114$127$79,047,4836Fox / DreamWorks Animation
5The Heat$49,289-18%409-145$121$156,625,6579Fox
6Pacific Rim$45,1717%260-184$174$99,377,0517Warner Bros.
7The Way, Way Back$45,0791%302-128$149$18,820,5738Fox Searchlight
8Now You See Me$40,9317%246112$166$116,597,84513Lionsgate / Summit
9Fruitvale Station$36,9055%392-85$94$15,333,1727Weinstein Company
10World War Z$36,762-8%239-68$154$199,023,83110Paramount
11Red 2$32,4162%389-326$83$51,746,0966Lionsgate / Summit
12Man of Steel$32,08410%303-62$106$290,360,08211Warner Bros.
13Chennai Express$26,550-10%144-46$184$4,834,7953UTV Motion Pictures
14R.I.P.D.$18,79517%179-2$105$32,803,0956Universal
15Star Trek Into Darkness$16,7009%144-66$116$227,440,81015Paramount
16Epic$6,450-1%115-53$56$107,384,02714Fox

Platform (1 — 99)

#TitleThu, Aug. 29 2013LocationsAvg.TotalWks.Dist.
1In a World...$33,0474%7538$441$863,4703Roadside Attractions
2The Grandmaster$14,334-8%7--$2,048$196,0441Weinstein Company
3Fast & Furious 6$4,905-9%98-43$50$238,571,89014Universal
4Girl Rising$4,51093%1-6$4,510$1,533,33825Gathr Films
5Unfinished Song$3,654-17%27-16$135$1,625,98810Weinstein Company
6The Croods$3,4562%69-45$50$187,087,07023Fox / DreamWorks Animation
7Much Ado About Nothing (2013)$2,57026%27-9$95$4,262,20612Roadside Attractions
8Savannah$1,314-20%14--$94$21,6501Ketchup Entertainment
9Mud$1,00645%16-12$63$21,585,26218Roadside Attractions
10Stories We Tell$44734%6-2$75$1,584,89016Roadside Attractions
11Underdogs (2013)$393-18%2-2$197$30,6082Freestyle Releasing
12Inch'Allah$29854%21$149$458,7232eOne Films US
13Girl Most Likely$136-54%1-1$136$1,377,0156Roadside Attractions
14Pain and Gain$75-10%22-64$3$49,875,29118Paramount