Grosses

'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Daily Domestic Gross Sat, Aug. 31 2013

Wide (1000+)

#TitleSat, Aug. 31 2013LocationsAvg.TotalWks.Dist.
1Lee Daniels' The Butler$5,561,00354%3,330220$1,670$68,446,7193Weinstein Company
2We're the Millers$4,553,79644%3,4450$1,322$104,657,2824Warner Bros. / New Line
3One Direction: This Is Us$4,039,044-54%2,735--$1,477$12,907,5741Sony / TriStar
4Planes$3,014,89676%3,259-119$925$67,815,7474Disney
5Elysium$2,332,04147%2,539-374$918$76,027,1914Sony / TriStar
6The Mortal Instruments: City of Bones$2,066,45943%3,1180$663$20,965,8212Sony / Screen Gems
7The World's End$1,807,89935%1,5532$1,164$14,958,1172Focus
8Percy Jackson: Sea of Monsters$1,733,01974%2,393-337$724$53,267,3654Fox
9Getaway$1,586,24111%2,130--$745$3,017,1261Warner Bros.
10You're Next$1,491,87530%2,4370$612$11,975,6182Lionsgate
11Despicable Me 2$1,072,04580%1,284-118$835$353,607,8959Universal
122 Guns$952,42547%1,411-430$675$68,311,3905Universal
13The Smurfs 2$777,41592%1,366-486$569$65,336,0035Sony / Columbia
14Kick-Ass 2$707,78037%1,646-1299$430$25,755,3153Universal
15Monsters University$600,08998%1,889--$318$262,905,94411Disney
16World War Z$489,85175%1,2471008$393$199,793,94111Paramount
17Jobs$448,01648%1,302-1079$344$14,015,3393Open Road

Limited (100 — 999)

#TitleSat, Aug. 31 2013LocationsAvg.TotalWks.Dist.
1Instructions Not Included$2,784,84844%348--$8,002$4,713,7111Lionsgate / Pantelion
2Closed Circuit$904,77021%870--$1,040$2,164,6141Focus
3The Grandmaster$874,87818%749742$1,168$1,812,2492Weinstein Company
4The Wolverine$635,41948%988-461$643$127,174,7666Fox
5The Conjuring$526,35746%903-452$583$133,359,3877Warner Bros. / New Line
6The Spectacular Now$404,82131%385231$1,051$3,056,9095A24
7Turbo$307,44086%438-32$702$79,520,0867Fox / DreamWorks Animation
8Pacific Rim$295,12456%401141$736$99,861,2188Warner Bros.
9Star Trek Into Darkness$289,84270%958814$303$227,901,48616Paramount
10Grown Ups 2$288,87456%471-149$613$129,698,6538Sony / Columbia
11The Way, Way Back$278,29258%654352$426$19,274,6629Fox Searchlight
12The Heat$246,75258%393-16$628$157,028,99510Fox
13Now You See Me$140,12039%239-7$586$116,838,46514Lionsgate / Summit
14Red 2$133,82347%261-128$513$51,970,8717Lionsgate / Summit
15Man of Steel$110,67760%284-19$390$290,539,76212Warner Bros.
16R.I.P.D.$90,49564%1812$500$32,948,7957Universal
17White House Down$90,03258%206-23$437$72,676,66310Sony / Columbia
18Fruitvale Station$71,27346%294-98$242$15,453,1518Weinstein Company
19Paranoia$64,21830%392-2067$164$6,975,1453Relativity Media

Platform (1 — 99)

#TitleSat, Aug. 31 2013LocationsAvg.TotalWks.Dist.
1Satyagraha$147,44628%83--$1,776$262,8661UTV Motion Pictures
2In a World...$128,57959%9116$1,413$1,072,7654Roadside Attractions
3Chennai Express$86,31768%93-51$928$4,972,3874UTV Motion Pictures
4Fast & Furious 6$37,465159%59-39$635$238,623,81015Universal
5This Is The End$29,94449%34-4$881$96,855,42412Sony / Columbia
6Epic$19,577120%80-35$245$107,412,52215Fox
7Passion$12,69624%14--$907$22,9651eOne Films US
8The Croods$11,68981%45-24$260$187,105,20524Fox / DreamWorks Animation
9Afternoon Delight$9,60413%2--$4,802$18,0811The Film Arcade
10The Servant (2013 re-issue)$3,04071%21$1,520$28,8366Rialto Pictures
11Unfinished Song$2,54444%17-10$150$1,630,29311Weinstein Company
12Underdogs (2013)$960124%1-1$960$31,9973Freestyle Releasing
13Savannah$907-9%5-9$181$23,5542Ketchup Entertainment
14Much Ado About Nothing (2013)$85416%13-14$66$4,263,79513Roadside Attractions
15Inch'Allah$837129%20$419$459,9263eOne Films US
16Mud$80543%6-10$134$21,586,63019Roadside Attractions
17The Last Flight of the Champion$457-14%15--$30$9891High Top Releasing
18Stories We Tell$39949%4-2$100$1,585,55717Roadside Attractions
19Girl Most Likely$26380%10$263$1,377,4247Roadside Attractions