Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Daily Domestic Gross Mon, Sep. 2 2013

Wide (1000+)

#TitleMon, Sep. 2 2013LocationsAvg.TotalWks.Dist.
1Lee Daniels' The Butler$5,322,986-7%3,330220$1,598$79,466,3783Weinstein Company
2We're the Millers$3,572,851-29%3,4450$1,037$113,240,0124Warner Bros. / New Line
3Planes$3,130,6174%3,259-119$961$73,969,9924Disney
4One Direction: This Is Us$2,657,378-9%2,735--$972$18,472,8751Sony / TriStar
5Elysium$1,981,915-21%2,539-374$781$80,524,5124Sony / TriStar
6Percy Jackson: Sea of Monsters$1,708,120-3%2,393-337$714$56,729,4664Fox
7The Mortal Instruments: City of Bones$1,594,293-19%3,1180$511$24,523,8932Sony / Screen Gems
8The World's End$1,475,023-22%1,5532$950$18,320,5692Focus
9Blue Jasmine$1,319,595--1,179--$1,119$21,772,6316Sony Pictures Classics
10Getaway$1,102,250-26%2,130--$517$5,606,1421Warner Bros.
11Despicable Me 2$1,040,040-5%1,284-118$810$355,739,2909Universal
12You're Next$977,539-33%2,4370$401$14,409,0692Lionsgate
13The Smurfs 2$883,25115%1,366-486$647$66,985,8635Sony / Columbia
142 Guns$747,855-28%1,411-430$530$70,096,3305Universal
15Monsters University$717,4168%1,889--$380$264,286,36911Disney
16Kick-Ass 2$518,490-28%1,646-1299$315$26,998,0603Universal
17World War Z$387,654-21%1,2471008$311$200,674,20511Paramount
18Jobs$339,001-25%1,302-1079$260$14,806,3473Open Road

Limited (100 — 999)

#TitleMon, Sep. 2 2013LocationsAvg.TotalWks.Dist.
1Instructions Not Included$2,532,132-19%348--$7,276$10,378,5581Lionsgate / Pantelion
2The Grandmaster$703,542-18%749742$939$3,377,3782Weinstein Company
3Closed Circuit$651,954-20%870--$749$3,628,7311Focus
4The Wolverine$500,059-23%988-461$506$128,322,2876Fox
5The Spectacular Now$349,410-15%385231$908$3,818,8605A24
6The Conjuring$287,696-46%903-452$319$134,183,9287Warner Bros. / New Line
7Turbo$284,2491%438-32$649$80,087,1337Fox / DreamWorks Animation
8Star Trek Into Darkness$271,664-16%958814$284$228,496,82416Paramount
9The Way, Way Back$241,930-17%654352$370$19,806,5779Fox Searchlight
10Pacific Rim$199,817-35%401141$498$100,366,2648Warner Bros.
11Grown Ups 2$168,542-48%471-149$358$130,188,4478Sony / Columbia
12The Heat$125,021-55%393-16$318$157,430,52710Fox
13Now You See Me$115,670-19%239-7$484$117,096,98514Lionsgate / Summit
14Man of Steel$99,981-10%284-19$352$290,750,25712Warner Bros.
15Red 2$97,497-31%261-128$374$52,210,6077Lionsgate / Summit
16The Lone Ranger$88,444--254--$348$88,559,3389Disney
17Fruitvale Station$64,470-11%294-98$219$15,590,1348Weinstein Company
18White House Down$61,594-36%206--$299$72,834,44310Sony / Columbia
19Paranoia$57,167-6%392-2067$146$7,092,9693Relativity Media
20R.I.P.D.$52,490-37%1812$290$33,084,5457Universal
21Iron Man 3$48,763--160--$305$408,883,15618Disney

Platform (1 — 99)

#TitleMon, Sep. 2 2013LocationsAvg.TotalWks.Dist.
1In a World...$110,042-11%9116$1,209$1,306,1044Roadside Attractions
2Satyagraha$88,566-41%83--$1,067$500,7141UTV Motion Pictures
3Austenland$73,321--52--$1,410$493,4643Sony Pictures Classics
4Chennai Express$55,455-41%93-51$596$5,122,2404UTV Motion Pictures
5Blackfish$34,445--82--$420$1,845,5097Magnolia Pictures
6Short Term 12$31,287--16--$1,955$199,7192Cinedigm
720 Feet from Stardom$28,790--58--$496$4,405,51012RADiUS-TWC
8Epic$20,6738%80-35$258$107,452,35615Fox
9Ain't Them Bodies Saints$20,059--41--$489$227,0953IFC Films
10Hubble 3D$19,424--11--$1,766$40,569,990181Warner Bros. / IMAX
11This Is The End$16,503-69%34--$485$96,924,49912Sony / Columbia
12Drinking Buddies$14,280--12--$1,190$88,7662Magnolia Pictures
13The Croods$13,76918%45-24$306$187,130,66724Fox / DreamWorks Animation
14Fast & Furious 6$9,145-77%59-39$155$238,673,37015Universal
15Under the Sea 3D$9,123--7--$1,303$33,579,519238Warner Bros. / IMAX
16Passion$8,924-16%14--$637$42,4691eOne Films US
17Afternoon Delight$7,124-23%2--$3,562$34,4761The Film Arcade
18Therese (2013)$6,917--8--$865$59,0692MPI Pictures
19Space Station 3D$6,604--3--$2,201$88,933,852594IMAX
20To the Arctic 3D$5,781--13--$445$13,500,70072Warner Bros. / IMAX
21Before Midnight$5,692--18--$316$8,052,14215Sony Pictures Classics
22Born to Be Wild 3D$5,606--9--$623$22,945,051126Warner Bros. / IMAX
23Cutie and the Boxer$5,314--12--$443$106,6483RADiUS-TWC
24When Comedy Went to School$4,911--12--$409$136,0755International Film Circuit
25Prince Avalanche$4,827--23--$210$148,1534Magnolia Pictures
26Still Mine$4,797--15--$320$1,016,7688IDP / Samuel Goldwyn
27The Internship$4,353--20--$218$44,645,49613Fox
28Una Noche$4,348--5--$870$47,2882IFC Films
29The Act of Killing$3,722--15--$248$379,5987Drafthouse Films
30The Hunt$3,440--11--$313$568,4858Magnolia Pictures
31Hannah Arendt$3,363--8--$420$636,50514Zeitgeist Films
32Much Ado About Nothing (2013)$3,07589%13-14$237$4,268,49713Roadside Attractions
33Deep Sea 3D$2,989--9--$332$45,842,333392Warner Bros. / IMAX
34Frances Ha$2,448--4--$612$4,054,00416IFC Films
35I'm So Excited$2,414--11--$219$1,327,69110Sony Pictures Classics
36Unfinished Song$2,22110%17-10$131$1,634,53211Weinstein Company
37I Declare War$2,159--14--$154$10,7931Drafthouse Films
38The Servant (2013 re-issue)$2,126-13%2--$1,063$33,4156Rialto Pictures
39Lovelace$2,029--5--$406$354,7844RADiUS-TWC
40The Patience Stone$1,768--5--$354$66,6633Sony Pictures Classics
41Drug War$1,734--7--$248$110,2686Variance Films / Well Go USA
42Our Nixon$1,476--3--$492$7,5661Cinedigm
43Free the Mind$1,132--4--$283$116,10418International Film Circuit
44Savannah$1,0184%5-9$204$25,5512Ketchup Entertainment
45Fill the Void$1,002--7--$143$1,761,27615Sony Pictures Classics
46Underdogs (2013)$9898%1-1$989$33,9013Freestyle Releasing
47Love Is All You Need$756--3--$252$1,614,16018Sony Pictures Classics
48The Last Flight of the Champion$72744%15--$48$2,2201High Top Releasing
49Mud$644-17%6-10$107$21,588,04819Roadside Attractions
50Inch'Allah$56122%20$281$460,9453eOne Films US
51I Give It a Year$524--4--$131$24,1584Magnolia Pictures
52Crystal Fairy$523--9--$58$187,4818IFC Films
53Europa Report$496--3--$165$114,8555Magnolia / Magnet
54A Hijacking$477--5--$95$401,36611Magnolia Pictures
55The Silence$397--1--$397$97,25926Music Box Films
56American Made Movie$326--2--$163$36,1471Variance Films
57Paradise: Faith$262--2--$131$4,6782Strand Releasing
58Smash & Grab: The Story of the Pink Panthers$107--2--$54$18,7655Doppelgänger Releasing
59An Oversimplification of Her Beauty$105--1--$105$67,96319Variance Films
60Évocateur: The Morton Downey Jr. Movie$61--1--$61$19,29313Magnolia Pictures
61Girl Most Likely$42-63%10$42$1,377,5817Roadside Attractions
62A Band Called Death$26--2--$13$123,77010Drafthouse Films
63Big Star: Nothing Can Hurt Me$24--1--$24$101,5819Magnolia Pictures
64Only God Forgives$16--3--$5$775,8657RADiUS-TWC
65100 Bloody Acres$14--1--$14$6,24810Doppelgänger Releasing