Grosses

'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Daily Domestic Gross Thu, Sep. 5 2013

Wide (1000+)

#TitleThu, Sep. 5 2013LocationsAvg.TotalWks.Dist.
1Lee Daniels' The Butler$1,129,9677%3,330220$339$83,001,3773Weinstein Company
2We're the Millers$797,189-4%3,4450$231$115,918,9044Warner Bros. / New Line
3One Direction: This Is Us$428,63411%2,735--$157$19,890,5101Sony / TriStar
4Elysium$397,912-12%2,539-374$157$81,977,2674Sony / TriStar
5Planes$358,76033%3,259-119$110$75,004,1844Disney
6The World's End$328,204-9%1,5532$211$19,469,6172Focus
7The Mortal Instruments: City of Bones$318,645-4%3,1180$102$25,644,2042Sony / Screen Gems
8You're Next$255,189-12%2,4370$105$15,322,4912Lionsgate
9Getaway$238,229-12%2,130--$112$6,488,6791Warner Bros.
10Percy Jackson: Sea of Monsters$191,34415%2,393-337$80$57,347,7664Fox
112 Guns$162,265-12%1,411-358$115$70,667,7855Universal
12Despicable Me 2$115,56020%1,284-27$90$356,098,8109Universal
13Kick-Ass 2$115,220-18%1,646-1299$70$27,459,0353Universal
14The Smurfs 2$101,81549%1,366-486$75$67,275,1995Sony / Columbia
15Jobs$93,400-10%1,302-1079$72$15,115,1123Open Road
16Monsters University$87,04235%1,889--$46$264,537,01711Disney
17World War Z$79,2125%1,2471008$64$200,920,53711Paramount

Limited (100 — 999)

#TitleThu, Sep. 5 2013LocationsAvg.TotalWks.Dist.
1Instructions Not Included$559,148-5%348--$1,607$12,211,6041Lionsgate / Pantelion
2The Grandmaster$151,106-12%749742$202$3,928,4302Weinstein Company
3Closed Circuit$131,231-6%8708$151$4,085,5141Focus
4The Wolverine$96,557-9%988-461$98$128,662,5396Fox
5The Spectacular Now$90,8861%38540$236$4,093,5155A24
6The Conjuring$82,042-12%903-452$91$134,463,6587Warner Bros. / New Line
7Star Trek Into Darkness$67,54411%958814$71$228,696,48116Paramount
8The Way, Way Back$46,8684%654352$72$19,949,9289Fox Searchlight
9Pacific Rim$44,178-5%401141$110$100,514,5948Warner Bros.
10The Heat$32,8465%393-16$84$157,531,98610Fox
11Turbo$31,00613%438-32$71$80,184,7217Fox / DreamWorks Animation
12Now You See Me$30,5061%239-7$128$117,192,25814Lionsgate / Summit
13Grown Ups 2$27,0491%471-149$57$130,274,0228Sony / Columbia
14Fruitvale Station$23,13716%294-98$79$15,653,0438Weinstein Company
15Red 2$20,305-7%261-128$78$52,279,7307Lionsgate / Summit
16Man of Steel$16,974-5%284-19$60$290,804,65712Warner Bros.
17R.I.P.D.$12,7501%1812$70$33,124,4457Universal
18Paranoia$12,241-10%392-2067$31$7,135,3573Relativity Media

Platform (1 — 99)

#TitleThu, Sep. 5 2013LocationsAvg.TotalWks.Dist.
1In a World...$28,70510%9116$315$1,388,2574Roadside Attractions
2Satyagraha$15,084-28%83--$182$570,1511UTV Motion Pictures
3Chennai Express$7,244-26%93-51$78$5,154,8314UTV Motion Pictures
4This Is The End$6,098-1%34--$179$96,946,08712Sony / Columbia
5Passion$4,814-8%14--$344$55,6201eOne Films US
6The Croods$2,10127%45-24$47$187,136,27524Fox / DreamWorks Animation
7Fast & Furious 6$2,0550%59-39$35$238,679,85015Universal
8Epic$1,94817%80-35$24$107,458,14015Fox
9Much Ado About Nothing (2013)$78871%13-14$61$4,272,09413Roadside Attractions
10Unfinished Song$671-7%17-10$39$1,636,51911Weinstein Company
11The Servant (2013 re-issue)$526-36%2--$263$35,3466Rialto Pictures
12Inch'Allah$32471%20$162$461,6303eOne Films US
13Savannah$287-38%5-9$57$26,7272Ketchup Entertainment
14Underdogs (2013)$108-36%1-1$108$34,3073Freestyle Releasing
15Mud$9626%6-10$16$21,588,37619Roadside Attractions
16The Last Flight of the Champion$71-33%15--$5$2,5971High Top Releasing
17Girl Most Likely$49--10$49$1,377,6307Roadside Attractions