Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Daily Domestic Gross Thu, Sep. 12 2013

Wide (1000+)

#TitleThu, Sep. 12 2013LocationsAvg.TotalWks.Dist.
1Riddick$1,009,775-15%3,107--$325$24,266,3751Universal
2Lee Daniels' The Butler$714,889-5%3,3300$215$94,459,1184Weinstein Company
3We're the Millers$586,428-8%3,4450$170$126,187,0965Warner Bros. / New Line
4Elysium$275,862-9%2,241-298$123$86,337,6155Sony / TriStar
5The World's End$191,948-14%1,520-33$126$22,664,6163Focus
6Planes$190,421-4%3,033-226$63$79,917,6565Disney
7This Is The End$166,864-18%2,1612127$77$99,641,40213Sony / Columbia
8The Mortal Instruments: City of Bones$143,123-9%2,519-599$57$28,514,6063Sony / Screen Gems
9Getaway$125,143-17%2,1355$59$9,296,8132Warner Bros.
10One Direction: This Is Us$115,8541%2,7350$42$24,487,2022Sony / TriStar
112 Guns$110,705-14%1,165-246$95$72,578,4006Universal
12Percy Jackson: Sea of Monsters$100,2250%2,045-348$49$60,210,4395Fox
13You're Next$83,745-31%1,902-535$44$17,376,9203Lionsgate
14Despicable Me 2$62,9950%1,050-234$60$357,831,32010Universal

Limited (100 — 999)

#TitleThu, Sep. 12 2013LocationsAvg.TotalWks.Dist.
1Instructions Not Included$412,737-10%717369$576$22,330,6982Lionsgate / Pantelion
2The Grandmaster$85,662-16%80455$107$5,357,5003Weinstein Company
3Closed Circuit$71,690-24%8700$82$5,378,7002Focus
4The Spectacular Now$61,687-11%41530$149$5,032,7706A24
5The Wolverine$53,299-13%698-290$76$129,660,8647Fox
6The Conjuring$48,270-9%716-187$67$135,403,5448Warner Bros. / New Line
7Kick-Ass 2$43,030-13%662-984$65$28,306,4004Universal
8World War Z$38,033-4%374-873$102$201,518,83312Paramount
9Jobs$37,189-10%502-800$74$15,690,0264Open Road
10The Ultimate Life$36,574-9%412--$89$829,4631High Top Releasing
11The Way, Way Back$35,251-14%550-104$64$20,560,13710Fox Searchlight
12The Smurfs 2$34,3958%949-417$36$68,318,7936Sony / Columbia
13The Heat$28,421-6%350-43$81$158,015,13211Fox
14Pacific Rim$26,043-2%307-94$85$100,970,2699Warner Bros.
15In a World...$25,347-11%10211$249$1,770,9505Roadside Attractions
16Monsters University$24,984-1%596-1293$42$265,092,05412Disney
17Turbo$20,124-8%358-80$56$80,700,5268Fox / DreamWorks Animation
18Now You See Me$14,820-8%205-34$72$117,448,42415Lionsgate / Summit
19Red 2$14,30414%250-11$57$52,498,1648Lionsgate / Summit
20Fruitvale Station$10,678-16%188-106$57$15,805,3089Weinstein Company
21R.I.P.D.$9,910-9%1810$55$33,327,1208Universal
22Man of Steel$8,837-3%201-83$44$290,960,54813Warner Bros.
23Star Trek Into Darkness$5,2111%106-852$49$228,778,66117Paramount
24Paranoia$4,896-10%178-214$28$7,217,7754Relativity Media

Platform (1 — 99)

#TitleThu, Sep. 12 2013LocationsAvg.TotalWks.Dist.
1Salinger$6,488-4%4--$1,622$113,7171Weinstein Company
2Satyagraha$4,227-33%79-4$54$700,2372UTV Motion Pictures
3Chennai Express$2,682-24%53-40$51$5,236,1745UTV Motion Pictures
4Passion$2,30418%13-1$177$79,6342eOne Films US
5Epic$2,1742%56-24$39$107,499,81416Fox
6Populaire$1,884-18%3--$628$23,2271Weinstein Company
7Unfinished Song$1,756-4%214$84$1,653,83912Weinstein Company
8Stories We Tell$1,49878%9--$166$1,595,54518Roadside Attractions
9Much Ado About Nothing (2013)$1,271-24%196$67$4,284,68514Roadside Attractions
10Contempt (2013 re-issue)$1,098-37%1--$1,098$13,2841Rialto Pictures
11Savannah$324-30%50$65$31,1223Ketchup Entertainment
12Mud$1998%4-2$50$21,590,08620Roadside Attractions
13The Servant (2013 re-issue)$181-37%1-1$181$37,3837Rialto Pictures
14Underdogs (2013)$27-71%10$27$35,0174Freestyle Releasing
15Girl Most Likely$16-84%21$8$1,378,5918Roadside Attractions