Grosses

'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Daily Domestic Gross Wed, Sep. 18 2013

Wide (1000+)

#TitleWed, Sep. 18 2013LocationsAvg.TotalWks.Dist.
1Insidious Chapter 2$1,241,855-34%3,049--$407$45,155,0241FilmDistrict
2The Family (2013)$1,027,881-30%3,091--$333$17,691,3981Relativity Media
3Riddick$545,475-22%3,11710$175$32,978,4002Universal
4Lee Daniels' The Butler$501,201-20%3,239-91$155$101,636,8025Weinstein Company
5We're the Millers$453,134-17%3,238-207$140$133,054,1426Warner Bros. / New Line
6Elysium$206,613-19%1,720-521$120$89,115,7176Sony / TriStar
7Planes$154,745-10%2,739-294$56$83,521,3896Disney
8The World's End$129,552-16%1,243-277$104$24,385,3544Focus
9Percy Jackson: Sea of Monsters$83,882-24%1,638-407$51$62,379,4186Fox
10The Mortal Instruments: City of Bones$82,059-25%1,576-943$52$29,916,7504Sony / Screen Gems
11This Is The End$78,826-18%1,333-828$59$100,698,52914Sony / Columbia
12One Direction: This Is Us$77,042-33%2,300-435$33$27,237,9673Sony / TriStar
13Despicable Me 2$60,360-14%1,006-44$60$359,310,14511Universal
14Getaway$53,057-12%1,378-757$39$10,155,4973Warner Bros.
15You're Next$41,612-18%1,110-792$37$18,076,3674Lionsgate

Limited (100 — 999)

#TitleWed, Sep. 18 2013LocationsAvg.TotalWks.Dist.
1Instructions Not Included$297,839-22%933216$319$28,256,8433Lionsgate / Pantelion
22 Guns$86,125-18%908-257$95$73,726,8807Universal
3The Spectacular Now$68,209-8%770355$89$5,946,9607A24
4The Grandmaster$49,422-15%705-99$70$6,003,6854Weinstein Company
5The Conjuring$47,411-13%676-40$70$136,158,5179Warner Bros. / New Line
6The Wolverine$44,865-25%540-158$83$130,380,1388Fox
7In a World...$28,094-8%14442$195$2,144,9176Roadside Attractions
8Closed Circuit$25,988-6%413-457$63$5,672,2643Focus
9World War Z$25,077-19%280-94$90$201,922,75713Paramount
10The Way, Way Back$24,651-8%421-129$59$20,926,18211Fox Searchlight
11Turbo$24,1370%353-5$68$81,205,4009Fox / DreamWorks Animation
12The Heat$23,586-17%336-14$70$158,373,18912Fox
13The Ultimate Life$21,609-16%4120$52$1,141,0182High Top Releasing
14Kick-Ass 2$20,580-25%343-319$60$28,628,9155Universal
15Jobs$18,805-23%239-263$79$15,943,2395Open Road
16Pacific Rim$17,637-21%254-53$69$101,258,21110Warner Bros.
17Red 2$11,708-12%209-41$56$52,661,9999Lionsgate / Summit
18Now You See Me$9,785-18%171-34$57$117,606,89216Lionsgate / Summit
19Fruitvale Station$8,982-10%137-51$66$15,908,36010Weinstein Company
20R.I.P.D.$8,250-16%164-17$50$33,482,9659Universal

Platform (1 — 99)

#TitleWed, Sep. 18 2013LocationsAvg.TotalWks.Dist.
1Enough Said$27,734--4--$6,934$27,7340Fox Searchlight
2Man of Steel$5,609-16%91-110$62$291,039,58514Warner Bros.
3Salinger$5,26913%40$1,317$171,9792Weinstein Company
4Populaire$4,1163%1512$274$73,9172Weinstein Company
5Paranoia$3,024-34%71-107$43$7,264,9265Relativity Media
6Unfinished Song$2,60590%17-4$153$1,667,04213Weinstein Company
7Contempt (2013 re-issue)$2,07316%10$2,073$26,1032Rialto Pictures
8Satyagraha$1,138-66%35-44$33$729,6703UTV Motion Pictures
9Chennai Express$898-66%30-23$30$5,271,5096UTV Motion Pictures
10Much Ado About Nothing (2013)$89553%14-5$64$4,293,43115Roadside Attractions
11Passion$823-32%12-1$69$88,6303eOne Films US
12Jayne Mansfield's Car$711-12%11--$65$11,6401Anchor Bay Films
13Savannah$202-38%61$34$35,0924Ketchup Entertainment
14Stories We Tell$51-2%4-5$13$1,595,97919Roadside Attractions
15Underdogs (2013)$5--10$5$35,2555Freestyle Releasing