Grosses

'Lucy' Breaks Out with $44.0M; 'Hercules' Stronger than Expected with $29.0MJuly 27, 2014 08:54 AM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong estimated first place start of $44.0 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.1 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.0 million and is estimated to fall 21 percent on Sunday to gross $11.9 million. That places the film's estimated opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable estimated second place take of $29.0 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 13 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.08 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 8 percent on Saturday to take in $10.24 million and is estimated to fall 25 percent on Sunday to gross $7.68 million. That places the film's estimated opening weekend to Friday ratio at 2.62 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.8 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with an estimated third place take of $16.40 million. The critically acclaimed 3D sci-fi action sequel was down 55 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.09 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 67 percent in its second weekend to land in fourth with an estimated $9.9 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.28 million, The Purge: Anarchy is now running just 1 percent behind the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with an estimated $9.3 million. The modestly budgeted computer animated sequel from Disney was down a significant 47 percent from last weekend. Planes: Fire and Rescue has grossed $35.12 million in ten days. That places the film 22.5 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with an estimated $4.55 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and is estimated to decline 31 percent on Sunday to gross $1.30 million. That gives the film an estimated opening weekend to Friday ratio of 3.34 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with an estimated $2.72 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,527 from 361 locations for the frame.

Open Road's The Fluffy Movie was off to a lackluster start with an estimated $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,042 for the frame.

Daily Domestic Gross Wed, Sep. 18 2013

Wide (1000+)

#TitleWed, Sep. 18 2013LocationsAvg.TotalWks.Dist.
1Insidious Chapter 2$1,241,855-34%3,049--$407$45,155,0241FilmDistrict
2The Family (2013)$1,027,881-30%3,091--$333$17,691,3981Relativity Media
3Riddick$545,475-22%3,11710$175$32,978,4002Universal
4Lee Daniels' The Butler$501,201-20%3,239-91$155$101,636,8025Weinstein Company
5We're the Millers$453,134-17%3,238-207$140$133,054,1426Warner Bros. / New Line
6Elysium$206,613-19%1,720-521$120$89,115,7176Sony / TriStar
7Planes$154,745-10%2,739-294$56$83,521,3896Disney
8The World's End$129,552-16%1,243-277$104$24,385,3544Focus
9Percy Jackson: Sea of Monsters$83,882-24%1,638-407$51$62,379,4186Fox
10The Mortal Instruments: City of Bones$82,059-25%1,576-943$52$29,916,7504Sony / Screen Gems
11This Is The End$78,826-18%1,333-828$59$100,698,52914Sony / Columbia
12One Direction: This Is Us$77,042-33%2,300-435$33$27,237,9673Sony / TriStar
13Despicable Me 2$60,360-14%1,006-44$60$359,310,14511Universal
14Getaway$53,057-12%1,378-757$39$10,155,4973Warner Bros.
15You're Next$41,612-18%1,110-792$37$18,076,3674Lionsgate

Limited (100 — 999)

#TitleWed, Sep. 18 2013LocationsAvg.TotalWks.Dist.
1Instructions Not Included$297,839-22%933216$319$28,256,8433Lionsgate / Pantelion
22 Guns$86,125-18%908-257$95$73,726,8807Universal
3The Spectacular Now$68,209-8%770355$89$5,946,9607A24
4The Grandmaster$49,422-15%705-99$70$6,003,6854Weinstein Company
5The Conjuring$47,411-13%676-40$70$136,158,5179Warner Bros. / New Line
6The Wolverine$44,865-25%540-158$83$130,380,1388Fox
7In a World...$28,094-8%14442$195$2,144,9176Roadside Attractions
8Closed Circuit$25,988-6%413-457$63$5,672,2643Focus
9World War Z$25,077-19%280-94$90$201,922,75713Paramount
10The Way, Way Back$24,651-8%421-129$59$20,926,18211Fox Searchlight
11Turbo$24,1370%353-5$68$81,205,4009Fox / DreamWorks Animation
12The Heat$23,586-17%336-14$70$158,373,18912Fox
13The Ultimate Life$21,609-16%4120$52$1,141,0182High Top Releasing
14Kick-Ass 2$20,580-25%343-319$60$28,628,9155Universal
15Jobs$18,805-23%239-263$79$15,943,2395Open Road
16Pacific Rim$17,637-21%254-53$69$101,258,21110Warner Bros.
17Red 2$11,708-12%209-41$56$52,661,9999Lionsgate / Summit
18Now You See Me$9,785-18%171-34$57$117,606,89216Lionsgate / Summit
19Fruitvale Station$8,982-10%137-51$66$15,908,36010Weinstein Company
20R.I.P.D.$8,250-16%164-17$50$33,482,9659Universal

Platform (1 — 99)

#TitleWed, Sep. 18 2013LocationsAvg.TotalWks.Dist.
1Enough Said$27,734--4--$6,934$27,7340Fox Searchlight
2Man of Steel$5,609-16%91-110$62$291,039,58514Warner Bros.
3Salinger$5,26913%40$1,317$171,9792Weinstein Company
4Populaire$4,1163%1512$274$73,9172Weinstein Company
5Paranoia$3,024-34%71-107$43$7,264,9265Relativity Media
6Unfinished Song$2,60590%17-4$153$1,667,04213Weinstein Company
7Contempt (2013 re-issue)$2,07316%10$2,073$26,1032Rialto Pictures
8Satyagraha$1,138-66%35-44$33$729,6703UTV Motion Pictures
9Chennai Express$898-66%30-23$30$5,271,5096UTV Motion Pictures
10Much Ado About Nothing (2013)$89553%14-5$64$4,293,43115Roadside Attractions
11Passion$823-32%12-1$69$88,6303eOne Films US
12Jayne Mansfield's Car$711-12%11--$65$11,6401Anchor Bay Films
13Savannah$202-38%61$34$35,0924Ketchup Entertainment
14Stories We Tell$51-2%4-5$13$1,595,97919Roadside Attractions
15Underdogs (2013)$5--10$5$35,2555Freestyle Releasing