Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Daily Domestic Gross Mon, Sep. 23 2013

Wide (1000+)

#TitleMon, Sep. 23 2013LocationsAvg.TotalWks.Dist.
1Prisoners$1,658,359-66%3,260--$509$22,475,4121Warner Bros.
2Insidious Chapter 2$669,340-75%3,155106$212$60,826,4182FilmDistrict
3The Family (2013)$548,577-67%3,0910$177$26,189,8212Relativity Media
4Lee Daniels' The Butler$343,971-66%2,931-308$117$106,685,2086Weinstein Company
5We're the Millers$336,140-67%3,003-235$112$138,400,7087Warner Bros. / New Line
6Riddick$317,310-68%3,022-95$105$37,482,2203Universal
7Battle of the Year$220,746-80%2,008--$110$4,823,9231Sony / Screen Gems
8Elysium$133,711-64%1,392-328$96$90,923,7417Sony / TriStar
9Planes$132,985-83%2,446-293$54$86,525,0147Disney
10Percy Jackson: Sea of Monsters$88,431-81%1,473-165$60$64,336,5137Fox
11Despicable Me 2$65,260-83%1,004-2$65$360,796,08012Universal
12One Direction: This Is Us$55,772-81%1,706-594$33$28,506,2984Sony / TriStar
13The Mortal Instruments: City of Bones$47,805-71%1,047-529$46$30,702,7065Sony / Screen Gems

Limited (100 — 999)

#TitleMon, Sep. 23 2013LocationsAvg.TotalWks.Dist.
1Instructions Not Included$328,006-83%97845$335$34,286,4194Lionsgate / Pantelion
2The Wizard of Oz 3D$311,347-71%318--$979$3,405,3451Warner Bros.
3The World's End$66,916-60%833-410$80$25,290,5585Focus
42 Guns$56,400-63%752-156$75$74,524,5458Universal
5Thanks for Sharing$49,190-62%269--$183$585,7811Roadside Attractions
6The Wolverine$35,179-70%462-78$76$130,920,0959Fox
7The Conjuring$35,078-62%561-115$63$136,660,15310Warner Bros. / New Line
8The Spectacular Now$31,278-66%571-199$55$6,433,4148A24
9The Grandmaster$24,533-64%473-232$52$6,321,0865Weinstein Company
10Salinger$20,236-58%138134$147$378,3433Weinstein Company
11Turbo$19,836-82%333-20$60$81,657,76510Fox / DreamWorks Animation
12The Heat$19,460-67%310-26$63$158,693,64013Fox
13In a World...$17,775-65%1440$123$2,424,0167Roadside Attractions
14You're Next$15,721-63%532-578$30$18,332,8565Lionsgate
15Getaway$15,169-68%515-863$29$10,421,1424Warner Bros.
16The Way, Way Back$14,189-69%324-97$44$21,182,75812Fox Searchlight
17Pacific Rim$13,420-72%202-52$66$101,466,83411Warner Bros.
18World War Z$12,642-74%203-77$62$202,148,78714Paramount
19Kick-Ass 2$10,050-63%201-142$50$28,761,7656Universal
20Jobs$8,626-68%152-87$57$16,061,2546Open Road
21Red 2$8,003-63%178-31$45$52,778,88010Lionsgate / Summit
22The Ultimate Life$7,939-62%184-228$43$1,269,2933High Top Releasing
23R.I.P.D.$6,040-77%151-13$40$33,598,45510Universal
24Now You See Me$5,708-71%133-38$43$117,704,60217Lionsgate / Summit
25Fruitvale Station$4,856-57%103-34$47$15,967,09311Weinstein Company
26Closed Circuit$3,622-60%105-308$34$5,736,9324Focus

Platform (1 — 99)

#TitleMon, Sep. 23 2013LocationsAvg.TotalWks.Dist.
1Enough Said$19,251-68%4--$4,813$305,7851Fox Searchlight
2Rush (2013)$18,149-63%5--$3,630$205,4381Universal
3Paranoia$6,192-54%8817$70$7,335,6236Relativity Media
4C.O.G.$2,573-65%20--$129$35,2501Screen Media / Focus World
5Populaire$2,158-71%205$108$108,4053Weinstein Company
6Haute Cuisine$1,952-58%3--$651$17,3391Weinstein Company
7Much Ado About Nothing (2013)$1,681-62%184$93$4,307,27016Roadside Attractions
8Unfinished Song$1,370-53%236$60$1,682,69414Weinstein Company
9Chennai Express$822-86%20-10$41$5,295,6757UTV Motion Pictures
10Passion$283-30%4-8$71$91,4694eOne Films US
11Satyagraha$266-80%9-26$30$737,0924UTV Motion Pictures
12I Spit on Your Grave 2$128-12%1--$128$5701Anchor Bay Films
13Jayne Mansfield's Car$119-70%6-5$20$14,3952Anchor Bay Films
14Savannah$99-75%4-2$25$36,8455Ketchup Entertainment
15Stories We Tell$56-25%51$11$1,597,06620Roadside Attractions