Grosses

With $36.25M 'Dawn of the Planet of the Apes' Holds off 'The Purge: Anarchy' ($29.8M), 'Planes: Fire and Rescue' ($17.5M) and 'Sex Tape' ($14.6M)July 21, 2014 12:48 PM

by Daniel Garris

As was widely expected, Fox's Dawn of the Planet of the Apes held onto first place this weekend with $36.25 million. The critically acclaimed 3D sci-fi action sequel was down 50 percent from last weekend, which represented a very healthy second weekend hold for a blockbuster level film in the middle of summer. The film's second weekend hold was quite similar to the 49 percent 2011's Rise of the Planet of the Apes fell when it grossed $27.83 million during its second weekend of release. With a ten-day start of $139.21 million, Dawn of the Planet of the Apes is running an impressive 32 percent ahead of the $105.21 million ten-day take of Rise of the Planet of the Apes. This weekend's hold is a strong sign for Dawn of the Planet of the Apes going forward, though the film will also soon be facing more direct competition from the likes of Universal's Lucy, Paramount's Hercules and Disney's Guardians of the Galaxy.

Universal's The Purge: Anarchy was easily the strongest of the weekend's three new wide releases, with a second place take of $29.82 million. The sequel to last year's break-out horror film debuted in line with expectations. However, the film did open 12 percent below the $34.06 million debut of The Purge. The Purge: Anarchy took in $13.01 million on Friday (which included an estimated $2.6 million from Thursday night shows), fell 27 percent on Saturday to gross $9.51 million and fell just 23 percent on Sunday to take in $7.29 million. That placed the film's opening weekend to Friday ratio at 2.29 to 1, which represented a bit less initial front-loading than the 2.03 to 1 ratio registered by The Purge. The Purge: Anarchy will hope to hold up a bit better than The Purge did, in part from not having to face competition from the likes of Man of Steel and World War Z. The Purge: Anarchy received a solid B rating on CinemaScore. The audience breakdown for the film skewed slightly towards female moviegoers (52 percent) and towards moviegoers under the age of 25 (61 percent).

Planes: Fire and Rescue debuted in third with $17.51 million. The modestly budgeted computer animated sequel from Disney opened slightly below pre-release expectations and 21 percent below the $22.23 million debut of Planes last summer. While this summer has had a relatively limited amount of choices for family audiences, Planes: Fire and Rescue may have failed to have capitalized from the fairly empty family marketplace due in part to arriving in theatres so soon after its predecessor. Planes: Fire and Rescue opened with $6.37 million on Friday, increased 4 percent on Saturday to take in $6.61 million and fell 31 percent on Sunday to gross $4.53 million. That gave the film an opening weekend to Friday ratio of 2.75 to 1. Planes: Fire and Rescue received a strong A rating on CinemaScore. The audience breakdown for the film was split evenly between genders and skewed towards moviegoers 25 years and younger (59 percent). Family audiences represented 78 percent of the film's overall audience.

Sony's Sex Tape debuted in fourth with a significantly poorer than expected $14.61 million. The R-rated comedy starring Cameron Diaz and Jason Segel opened a disappointing 54 percent softer than the $31.60 million start of 2011's Bad Teacher. Sex Tape appears to have been hurt from both its poor critical reviews and from arriving in the marketplace on the heels of a number of successful comedies over the past few months (The Other Woman, Neighbors, 22 Jump Street and Tammy). Sex Tape opened with $5.67 million on Friday (which included an estimated $1.1 million from Thursday night shows), fell 7 percent on Saturday to gross $5.28 million and declined 31 percent on Sunday to gross $3.66 million. That placed the film's opening weekend to Friday ratio at 2.58 to 1. While Sex Tape could be helped out going forward by the lack of new comedies entering the marketplace over the next few weeks, its troubling C+ rating on CinemaScore isn't a good early sign. The audience breakdown for Sex Tape skewed slightly towards female moviegoers (53 percent) and moviegoers 30 years and over (52 percent).

Transformers: Age of Extinction rounded out the weekend's top five with $9.85 million. The fourth installment of Paramount's blockbuster sci-fi action franchise finally stabilized this weekend, as it was down a solid 40 percent. Transformers: Age of Extinction has grossed $227.00 million through 24 days of release. While that already makes the film one of the year's highest grossing releases thus far domestically, it is also a significant 28.5 percent softer than the $317.37 million 24-day take of 2011's Transformers: Dark of the Moon.

Warner's Tammy placed in sixth with $7.40 million. The Melissa McCarthy comedy vehicle was down a solid 41 percent and was likely helped out a bit this weekend by the poorer than expected start of Sex Tape. Tammy has grossed a very solid $71.05 million in 19 days, which already gives the film a current total gross to opening weekend ratio of 3.29 to 1.

On the platform front, IFC Films' Boyhood maintained momentum nicely this weekend by taking in $1.17 million from 34 locations. That gave the film a strong per-location average of $34,418 for the frame and represented a 202 percent increase over last weekend's five-location start. Boyhood has grossed a strong $1.79 million in ten days of platform release and will expand into additional locations next weekend.

Daily Domestic Gross Thu, Sep. 26 2013

Wide (1000+)

#TitleThu, Sep. 26 2013LocationsAvg.TotalWks.Dist.
1Prisoners$1,428,155-11%3,260--$438$27,683,9321Warner Bros.
2Insidious Chapter 2$594,4600%3,155106$188$62,797,3952FilmDistrict
3The Family (2013)$510,381-12%3,0910$165$28,022,1702Relativity Media
4Lee Daniels' The Butler$353,457-5%2,931-308$121$107,864,0696Weinstein Company
5We're the Millers$341,103-9%3,003-235$114$139,553,4527Warner Bros. / New Line
6Riddick$287,090-5%3,022-95$95$38,449,5653Universal
7Battle of the Year$174,909-5%2,008--$87$5,468,2921Sony / Screen Gems
8Elysium$123,873-9%1,392-328$89$91,349,0627Sony / TriStar
9Planes$122,809-8%2,446-293$50$86,922,1597Disney
10Percy Jackson: Sea of Monsters$73,622-2%1,473-165$50$64,578,7517Fox
11One Direction: This Is Us$58,93921%1,706-594$35$28,677,6784Sony / TriStar
12Despicable Me 2$55,220-8%1,004-2$55$360,981,82012Universal
13The Mortal Instruments: City of Bones$48,6794%1,047-529$46$30,855,2195Sony / Screen Gems

Limited (100 — 999)

#TitleThu, Sep. 26 2013LocationsAvg.TotalWks.Dist.
1The Wizard of Oz 3D$379,850-2%318--$1,194$4,523,8161Warner Bros.
2Instructions Not Included$268,792-3%97845$275$35,187,4884Lionsgate / Pantelion
3The World's End$65,470-5%833-410$79$25,502,5725Focus
42 Guns$56,505-12%752-156$75$74,716,4108Universal
5Thanks for Sharing$44,191-17%269--$164$738,5911Roadside Attractions
6The Spectacular Now$35,4701%571-199$62$6,541,7798A24
7The Conjuring$35,033-2%561-115$62$136,770,76310Warner Bros. / New Line
8The Wolverine$35,016-2%462-78$76$131,035,1739Fox
9The Grandmaster$24,298-11%473-232$51$6,400,5265Weinstein Company
10The Heat$22,367-4%310-26$72$158,765,52713Fox
11In a World...$19,849-2%1440$138$2,484,6577Roadside Attractions
12Salinger$19,045-10%138134$138$439,9923Weinstein Company
13Turbo$17,689-4%333-20$53$81,713,41210Fox / DreamWorks Animation
14The Way, Way Back$15,550-1%324-97$48$21,234,00412Fox Searchlight
15Pacific Rim$14,756-1%202-52$73$101,512,50311Warner Bros.
16Getaway$14,574-10%515-863$28$10,469,3834Warner Bros.
17You're Next$14,095-1%532-578$26$18,379,2145Lionsgate
18World War Z$12,777-7%203-77$63$202,190,72814Paramount
19Kick-Ass 2$10,100-9%201-142$50$28,795,9856Universal
20Jobs$8,859-3%152-87$58$16,090,0596Open Road
21Red 2$8,6992%178-31$49$52,804,87710Lionsgate / Summit
22The Ultimate Life$8,44210%184-228$46$1,294,2153High Top Releasing
23Fruitvale Station$7,03111%103-34$68$15,987,33811Weinstein Company
24R.I.P.D.$6,79512%151-13$45$33,618,85510Universal
25Now You See Me$6,3320%133-38$48$117,723,98917Lionsgate / Summit
26Closed Circuit$4,1678%105-308$40$5,750,9954Focus

Platform (1 — 99)

#TitleThu, Sep. 26 2013LocationsAvg.TotalWks.Dist.
1Enough Said$20,000-3%40$5,000$367,4791Fox Searchlight
2Rush (2013)$16,099-18%5--$3,220$260,9091Universal
3Paranoia$6,543-3%8817$74$7,356,8756Relativity Media
4Populaire$3,12111%205$156$117,1033Weinstein Company
5C.O.G.$2,9925%20--$150$44,2531Screen Media / Focus World
6Haute Cuisine$2,13810%3--$713$23,1031Weinstein Company
7Unfinished Song$2,0724%236$90$1,687,72914Weinstein Company
8Much Ado About Nothing (2013)$1,477-65%184$82$4,314,78316Roadside Attractions
9Chennai Express$1,15841%20-10$58$5,298,3417UTV Motion Pictures
10Antoine and Antoinette (2013 re-issue)$87133%1--$871$1,5270Rialto Pictures
11Satyagraha$27461%9-26$30$737,8764UTV Motion Pictures
12Jayne Mansfield's Car$16031%6-5$27$14,8362Anchor Bay Films
13Savannah$13511%4-2$34$37,2405Ketchup Entertainment
14Stories We Tell$45-84%51$9$1,597,66720Roadside Attractions
15Passion$44-64%4-8$11$92,1814eOne Films US
16I Spit on Your Grave 2$41-67%1--$41$8101Anchor Bay Films