Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Daily Domestic Gross Sat, Sep. 28 2013

Wide (1000+)

#TitleSat, Sep. 28 2013LocationsAvg.TotalWks.Dist.
1Cloudy with a Chance of Meatballs 2$15,078,51163%4,001--$3,769$24,324,5081Sony / Columbia
2Prisoners$4,912,01946%3,29030$1,493$35,965,0772Warner Bros.
3Rush (2013)$4,031,2359%2,2972292$1,755$8,001,7992Universal
4Baggage Claim$3,886,36118%2,027--$1,917$7,183,9741Fox Searchlight
5Don Jon$3,466,3185%2,422--$1,431$6,754,5651Relativity Media
6Insidious Chapter 2$3,125,45351%3,120-35$1,002$67,994,6343FilmDistrict
7The Family (2013)$1,722,09258%2,894-197$595$30,835,0103Relativity Media
8We're the Millers$1,351,28761%2,405-598$562$141,745,8948Warner Bros. / New Line
9Lee Daniels' The Butler$1,150,40765%2,062-869$558$109,709,8927Weinstein Company
10Battle of the Year$972,18375%2,0080$484$6,997,4622Sony / Screen Gems
11Riddick$730,40067%1,826-1196$400$39,618,4704Universal
12Percy Jackson: Sea of Monsters$388,084102%1,007-466$385$65,158,9748Fox
13Planes$360,763109%1,426-1020$253$87,455,1558Disney

Limited (100 — 999)

#TitleSat, Sep. 28 2013LocationsAvg.TotalWks.Dist.
1Instructions Not Included$1,405,82076%948-30$1,483$37,393,2975Lionsgate / Pantelion
2Enough Said$997,92271%227223$4,396$1,948,0232Fox Searchlight
3Metallica Through The Never$497,715-39%305--$1,632$1,309,1151Picturehouse
4Despicable Me 2$381,480100%748-256$510$361,554,05513Universal
5Grown Ups 2$275,66171%390132$707$131,850,53812Sony / Columbia
6Elysium$233,14156%562-830$415$91,731,2228Sony / TriStar
7The Wizard of Oz 3D$228,953176%305-13$751$4,835,6062Warner Bros.
82 Guns$133,00557%403-349$330$74,934,0459Universal
9The Wolverine$126,55067%329-133$385$131,237,52610Fox
10Turbo$120,951115%282-51$429$81,890,63911Fox / DreamWorks Animation
11The Smurfs 2$120,77851%353-243$342$69,865,8089Sony / Columbia
12The Conjuring$94,55363%338-223$280$136,923,34811Warner Bros. / New Line
13The Mortal Instruments: City of Bones$89,35247%329-718$272$31,005,4736Sony / Screen Gems
14The World's End$88,06350%281-552$313$25,649,2596Focus
15The Heat$86,84955%251-59$346$158,908,30314Fox
16Thanks for Sharing$71,86554%251-18$286$857,1222Roadside Attractions
17One Direction: This Is Us$67,98486%228-1478$298$28,782,3015Sony / TriStar
18Pacific Rim$53,55486%140-62$383$101,594,92112Warner Bros.
19This Is The End$53,24440%205-322$260$101,331,62016Sony / Columbia
20In a World...$53,02459%121-23$438$2,571,0108Roadside Attractions
21The Spectacular Now$47,04826%142-429$331$6,626,1549A24
22The Grandmaster$46,84161%143-330$328$6,476,4986Weinstein Company
23The Way, Way Back$44,49055%158-166$282$21,307,15813Fox Searchlight
24World War Z$41,53176%160-43$260$202,255,81615Paramount
25Red 2$30,29545%110-68$275$52,856,12311Lionsgate / Summit
26Salinger$27,12357%134-4$202$484,4344Weinstein Company
27You're Next$14,69643%112-420$131$18,404,1876Lionsgate

Platform (1 — 99)

#TitleSat, Sep. 28 2013LocationsAvg.TotalWks.Dist.
1Haute Cuisine$13,58763%1411$971$45,0502Weinstein Company
2Jobs$12,17541%84-68$145$16,110,8697Open Road
3Getaway$11,12638%74-441$150$10,488,5595Warner Bros.
4Fruitvale Station$10,44853%42-61$249$16,004,62312Weinstein Company
5Paranoia$8,08721%66-22$123$7,371,6507Relativity Media
6The Ultimate Life$7,67845%47-137$163$1,307,1884High Top Releasing
7Populaire$5,81152%244$242$126,7344Weinstein Company
8We Are What We Are (2013)$4,911-23%2--$2,456$11,2731eOne Films US
9Chennai Express$4,09975%9-11$455$5,304,7808UTV Motion Pictures
10Unfinished Song$3,3185%19-4$175$1,694,19415Weinstein Company
11C.O.G.$2,62472%9-11$292$48,4052Screen Media / Focus World
12The Wicker Man: The Final Cut$2,41634%1--$2,416$4,2191Rialto Pictures
13Antoine and Antoinette (2013 re-issue)$1,73436%1--$1,734$4,5341Rialto Pictures
14Much Ado About Nothing (2013)$1,5573%8-10$195$4,317,85517Roadside Attractions
15Hotel Normandy$1,338234%1--$1,338$1,7391Rialto Premieres
16Morning$974-17%4--$244$2,1481Anchor Bay Films
17Satyagraha$29779%2-7$149$738,3395UTV Motion Pictures
18Stories We Tell$18542%4-1$46$1,597,98221Roadside Attractions