'Lucy' Bags Strong $17.1 Million on Friday; 'Hercules' Takes $11.05 MillionJuly 26, 2014 03:50 AM

by Shawn Robbins

Universal reports that Lucy earned a strong $17.1 million on Friday, including Thursday night's $2.75 million early grosses. BoxOffice projects the film could net around $46 million for the weekend.

Making Lucy's debut even more impressive is the fact that its opening day handily topped that of 2010's Salt, starring Angelina Jolie, which took in $12.5 million on its way to a $36 million opening frame. There's no doubt that Scarlett Johansson's rising star power in the wake of her Marvel movie turns helped drive Lucy's success. Unfortunately, early word of mouth looks like a mixed bag with a 58 percent Flixster user score. Reviews are on the fresh/rotten bubble at Rotten Tomatoes as its score hovers at 60 percent this morning.

Meanwhile, Paramount's and MGM's Hercules bowed to $11.05 million on Friday for a projected weekend of $30 million. Star Dwayne Johnson is to thank for giving the film some needed moviegoer appeal, although the numbers are still modest in the grand scheme of things for a $100 million production budget (excluding marketing and distribution). Overseas performance will be the key in determining the film's theatrical profitability. Early word of mouth is also somewhat mixed at 69 percent on Flixster, while critics gave the film 63 percent on Rotten Tomatoes.

Fox's Dawn of the Planet of the Apes added $4.7 million yesterday, off 55 percent from last Friday in the face of new competition, and should bring in around $16.5 million for its third frame. With $160.4 million in the domestic bank so far, the sequel is currently running 31 percent ahead of its 2011 predecessor at the same point in release.

The Purge: Anarchy slid 74 percent from opening day to $3.4 million on its second Friday. That's a slight improvement over its predecessor, however, which slid 82 percent on its second Friday. BoxOffice projects a $10 million sophomore weekend for Anarchy.

Planes: Fire and Rescue took in $2.76 million yesterday for a 57 percent decline from opening day last week. Look for a $9.5 million weekend for the Disney sequel.

Rob Reiner's And So It Goes posted $1.36 million on opening day from 1,762 locations. BoxOffice projects a $4 million weekend.

On the limited release front, popular comedian Gabriel Iglesias sent The Fluffy Movie to a $0.513 million opening day and a likely opening weekend around $1.275 million.

Daily Domestic Gross Sun, Sep. 29 2013

Wide (1000+)

#TitleSun, Sep. 29 2013LocationsAvg.TotalWks.Dist.
1Cloudy with a Chance of Meatballs 2$9,693,422-36%4,001--$2,423$34,017,9301Sony / Columbia
2Prisoners$2,584,117-47%3,29030$785$38,549,1942Warner Bros.
3Rush (2013)$2,274,030-44%2,2972292$990$10,275,8292Universal
4Don Jon$1,922,444-45%2,422--$794$8,677,0091Relativity Media
5Baggage Claim$1,847,128-52%2,027--$911$9,031,1021Fox Searchlight
6Insidious Chapter 2$1,354,875-57%3,120-35$434$69,349,5093FilmDistrict
7The Family (2013)$919,592-47%2,894-197$318$31,754,6023Relativity Media
8We're the Millers$615,037-54%2,405-598$256$142,360,9318Warner Bros. / New Line
9Lee Daniels' The Butler$555,970-52%2,062-869$270$110,265,8627Weinstein Company
10Battle of the Year$494,622-49%2,0080$246$7,492,0842Sony / Screen Gems
13Percy Jackson: Sea of Monsters$221,299-43%1,007-466$220$65,380,2738Fox

Limited (100 — 999)

#TitleSun, Sep. 29 2013LocationsAvg.TotalWks.Dist.
1Instructions Not Included$1,259,599-10%948-30$1,329$38,652,8965Lionsgate / Pantelion
2Enough Said$518,358-48%227223$2,284$2,466,3812Fox Searchlight
3Metallica Through The Never$267,446-46%305--$877$1,576,5611Picturehouse
4The Wizard of Oz 3D$245,4437%305-13$805$5,081,0492Warner Bros.
5Despicable Me 2$220,660-42%748-256$295$361,774,71513Universal
6Elysium$119,838-49%562-830$213$91,851,0608Sony / TriStar
7Grown Ups 2$114,002-59%390132$292$131,964,54012Sony / Columbia
8Turbo$72,799-40%282-51$258$81,963,43811Fox / DreamWorks Animation
92 Guns$68,510-48%403-349$170$75,002,5559Universal
10The Wolverine$67,124-47%329-133$204$131,304,65010Fox
11The Smurfs 2$49,610-59%353-243$141$69,915,4189Sony / Columbia
12The Conjuring$48,707-48%338-223$144$136,972,05511Warner Bros. / New Line
13The World's End$45,286-49%281-552$161$25,694,5456Focus
14Thanks for Sharing$41,281-43%251-18$164$898,4032Roadside Attractions
15The Mortal Instruments: City of Bones$40,728-54%329-718$124$31,046,2016Sony / Screen Gems
16The Heat$40,333-54%251-59$161$158,948,63614Fox
17One Direction: This Is Us$36,666-46%228-1478$161$28,818,9675Sony / TriStar
18This Is The End$31,274-41%205-322$153$101,362,89416Sony / Columbia
19The Spectacular Now$30,800-35%142-429$217$6,656,9549A24
20Pacific Rim$29,681-45%140-62$212$101,624,60212Warner Bros.
21The Grandmaster$29,118-38%143-330$204$6,505,6166Weinstein Company
22In a World...$26,376-50%121-23$218$2,597,3868Roadside Attractions
23World War Z$23,042-45%160-43$144$202,278,85815Paramount
24Salinger$20,139-26%134-4$150$504,5734Weinstein Company
25The Way, Way Back$17,498-61%158-166$111$21,324,65613Fox Searchlight
26Red 2$13,164-57%110-68$120$52,869,28711Lionsgate / Summit
27You're Next$5,777-61%112-420$52$18,409,9646Lionsgate

Platform (1 — 99)

#TitleSun, Sep. 29 2013LocationsAvg.TotalWks.Dist.
1Haute Cuisine$10,255-25%1411$733$55,3052Weinstein Company
2Fruitvale Station$6,987-33%42-61$166$16,011,61012Weinstein Company
3Jobs$6,574-46%84-68$78$16,117,4437Open Road
4Getaway$5,935-47%74-441$80$10,494,4945Warner Bros.
5Paranoia$4,377-46%66-22$66$7,376,0277Relativity Media
6The Ultimate Life$4,047-47%47-137$86$1,311,2354High Top Releasing
7Populaire$3,354-42%244$140$130,0884Weinstein Company
8Unfinished Song$3,100-7%19-4$163$1,697,29415Weinstein Company
9We Are What We Are (2013)$2,454-50%2--$1,227$13,7271eOne Films US
10Chennai Express$1,949-52%9-11$217$5,306,7298UTV Motion Pictures
11Much Ado About Nothing (2013)$1,388-11%8-10$174$4,319,24317Roadside Attractions
12C.O.G.$1,286-51%9-11$143$49,6912Screen Media / Focus World
13The Wicker Man: The Final Cut$1,274-47%1--$1,274$5,4931Rialto Pictures
14Antoine and Antoinette (2013 re-issue)$1,140-34%1--$1,140$5,6741Rialto Pictures
15Hotel Normandy$813-39%1--$813$2,5521Rialto Premieres
16Morning$728-25%4--$182$2,8761Anchor Bay Films
17Satyagraha$186-37%2-7$93$738,5255UTV Motion Pictures
18Stories We Tell$132-29%4-1$33$1,598,11421Roadside Attractions