Grosses

With $36.25M 'Dawn of the Planet of the Apes' Holds off 'The Purge: Anarchy' ($29.8M), 'Planes: Fire and Rescue' ($17.5M) and 'Sex Tape' ($14.6M)July 21, 2014 12:48 PM

by Daniel Garris

As was widely expected, Fox's Dawn of the Planet of the Apes held onto first place this weekend with $36.25 million. The critically acclaimed 3D sci-fi action sequel was down 50 percent from last weekend, which represented a very healthy second weekend hold for a blockbuster level film in the middle of summer. The film's second weekend hold was quite similar to the 49 percent 2011's Rise of the Planet of the Apes fell when it grossed $27.83 million during its second weekend of release. With a ten-day start of $139.21 million, Dawn of the Planet of the Apes is running an impressive 32 percent ahead of the $105.21 million ten-day take of Rise of the Planet of the Apes. This weekend's hold is a strong sign for Dawn of the Planet of the Apes going forward, though the film will also soon be facing more direct competition from the likes of Universal's Lucy, Paramount's Hercules and Disney's Guardians of the Galaxy.

Universal's The Purge: Anarchy was easily the strongest of the weekend's three new wide releases, with a second place take of $29.82 million. The sequel to last year's break-out horror film debuted in line with expectations. However, the film did open 12 percent below the $34.06 million debut of The Purge. The Purge: Anarchy took in $13.01 million on Friday (which included an estimated $2.6 million from Thursday night shows), fell 27 percent on Saturday to gross $9.51 million and fell just 23 percent on Sunday to take in $7.29 million. That placed the film's opening weekend to Friday ratio at 2.29 to 1, which represented a bit less initial front-loading than the 2.03 to 1 ratio registered by The Purge. The Purge: Anarchy will hope to hold up a bit better than The Purge did, in part from not having to face competition from the likes of Man of Steel and World War Z. The Purge: Anarchy received a solid B rating on CinemaScore. The audience breakdown for the film skewed slightly towards female moviegoers (52 percent) and towards moviegoers under the age of 25 (61 percent).

Planes: Fire and Rescue debuted in third with $17.51 million. The modestly budgeted computer animated sequel from Disney opened slightly below pre-release expectations and 21 percent below the $22.23 million debut of Planes last summer. While this summer has had a relatively limited amount of choices for family audiences, Planes: Fire and Rescue may have failed to have capitalized from the fairly empty family marketplace due in part to arriving in theatres so soon after its predecessor. Planes: Fire and Rescue opened with $6.37 million on Friday, increased 4 percent on Saturday to take in $6.61 million and fell 31 percent on Sunday to gross $4.53 million. That gave the film an opening weekend to Friday ratio of 2.75 to 1. Planes: Fire and Rescue received a strong A rating on CinemaScore. The audience breakdown for the film was split evenly between genders and skewed towards moviegoers 25 years and younger (59 percent). Family audiences represented 78 percent of the film's overall audience.

Sony's Sex Tape debuted in fourth with a significantly poorer than expected $14.61 million. The R-rated comedy starring Cameron Diaz and Jason Segel opened a disappointing 54 percent softer than the $31.60 million start of 2011's Bad Teacher. Sex Tape appears to have been hurt from both its poor critical reviews and from arriving in the marketplace on the heels of a number of successful comedies over the past few months (The Other Woman, Neighbors, 22 Jump Street and Tammy). Sex Tape opened with $5.67 million on Friday (which included an estimated $1.1 million from Thursday night shows), fell 7 percent on Saturday to gross $5.28 million and declined 31 percent on Sunday to gross $3.66 million. That placed the film's opening weekend to Friday ratio at 2.58 to 1. While Sex Tape could be helped out going forward by the lack of new comedies entering the marketplace over the next few weeks, its troubling C+ rating on CinemaScore isn't a good early sign. The audience breakdown for Sex Tape skewed slightly towards female moviegoers (53 percent) and moviegoers 30 years and over (52 percent).

Transformers: Age of Extinction rounded out the weekend's top five with $9.85 million. The fourth installment of Paramount's blockbuster sci-fi action franchise finally stabilized this weekend, as it was down a solid 40 percent. Transformers: Age of Extinction has grossed $227.00 million through 24 days of release. While that already makes the film one of the year's highest grossing releases thus far domestically, it is also a significant 28.5 percent softer than the $317.37 million 24-day take of 2011's Transformers: Dark of the Moon.

Warner's Tammy placed in sixth with $7.40 million. The Melissa McCarthy comedy vehicle was down a solid 41 percent and was likely helped out a bit this weekend by the poorer than expected start of Sex Tape. Tammy has grossed a very solid $71.05 million in 19 days, which already gives the film a current total gross to opening weekend ratio of 3.29 to 1.

On the platform front, IFC Films' Boyhood maintained momentum nicely this weekend by taking in $1.17 million from 34 locations. That gave the film a strong per-location average of $34,418 for the frame and represented a 202 percent increase over last weekend's five-location start. Boyhood has grossed a strong $1.79 million in ten days of platform release and will expand into additional locations next weekend.

Daily Domestic Gross Tue, Oct. 1 2013

Wide (1000+)

#TitleTue, Oct. 1 2013LocationsAvg.TotalWks.Dist.
1Cloudy with a Chance of Meatballs 2$1,532,08514%4,001--$383$36,896,8131Sony / Columbia
2Prisoners$1,122,03232%3,29030$341$40,523,3372Warner Bros.
3Rush (2013)$1,045,13530%2,2972292$455$12,124,9142Universal
4Don Jon$970,45223%2,422--$401$10,436,1321Relativity Media
5Baggage Claim$617,46013%2,027--$305$10,193,0891Fox Searchlight
6Insidious Chapter 2$444,92421%3,120-35$143$70,161,1893FilmDistrict
7The Family (2013)$410,46836%2,894-197$142$32,466,8183Relativity Media
8Lee Daniels' The Butler$264,11128%2,062-869$128$110,736,5077Weinstein Company
9We're the Millers$261,19620%2,405-598$109$142,840,3338Warner Bros. / New Line
10Riddick$173,47019%1,826-1196$95$40,376,2604Universal
11Battle of the Year$148,92437%2,0080$74$7,749,6002Sony / Screen Gems
12Percy Jackson: Sea of Monsters$51,64916%1,007-466$51$65,476,4528Fox
13Planes$47,638-8%1,426-1020$33$87,781,0138Disney

Limited (100 — 999)

#TitleTue, Oct. 1 2013LocationsAvg.TotalWks.Dist.
1Instructions Not Included$232,35016%948-30$245$39,085,4695Lionsgate / Pantelion
2Enough Said$205,51621%227223$905$2,841,9062Fox Searchlight
3Metallica Through The Never$115,6097%305--$379$1,800,0781Picturehouse
4Elysium$57,81323%562-830$103$91,955,8068Sony / TriStar
5Despicable Me 2$48,6208%748-256$65$361,868,21513Universal
6The Wizard of Oz 3D$38,126-4%305-13$125$5,158,9422Warner Bros.
72 Guns$36,18038%403-349$90$75,064,9309Universal
8The Wolverine$28,70717%329-133$87$131,357,83310Fox
9The World's End$23,34322%281-552$83$25,737,0836Focus
10Thanks for Sharing$19,60413%251-18$78$935,4022Roadside Attractions
11The Heat$19,08435%251-59$76$158,981,85014Fox
12The Conjuring$18,80710%338-223$56$137,007,89611Warner Bros. / New Line
13In a World...$13,66632%121-23$113$2,621,3828Roadside Attractions
14Turbo$13,0915%282-51$46$81,989,02311Fox / DreamWorks Animation
15Pacific Rim$11,30827%140-62$81$101,644,81412Warner Bros.
16The Spectacular Now$10,90820%142-429$77$6,676,9899A24
17Salinger$8,851-2%134-4$66$522,4174Weinstein Company
18The Grandmaster$8,5049%143-330$59$6,521,9246Weinstein Company
19World War Z$7,87023%160-43$49$202,293,13415Paramount
20Red 2$7,45648%110-68$68$52,881,78411Lionsgate / Summit
21The Way, Way Back$7,0746%158-166$45$21,338,43213Fox Searchlight
22You're Next$2,69117%112-420$24$18,414,9506Lionsgate

Platform (1 — 99)

#TitleTue, Oct. 1 2013LocationsAvg.TotalWks.Dist.
1Haute Cuisine$4,65844%1411$333$63,2052Weinstein Company
2The Ultimate Life$4,635155%47-137$99$1,317,6884High Top Releasing
3Fruitvale Station$4,02427%42-61$96$16,018,79312Weinstein Company
4Jobs$3,78229%84-68$45$16,124,1577Open Road
5Paranoia$3,37443%66-22$51$7,381,7687Relativity Media
6Getaway$1,985-5%74-441$27$10,498,5715Warner Bros.
7Populaire$1,6122%244$67$133,2864Weinstein Company
8Unfinished Song$1,254-24%19-4$66$1,700,20615Weinstein Company
9The Wicker Man: The Final Cut$1,10760%1--$1,107$7,2921Rialto Pictures
10Much Ado About Nothing (2013)$1,09880%8-10$137$4,320,95117Roadside Attractions
11Antoine and Antoinette (2013 re-issue)$85789%1--$857$6,9841Rialto Pictures
12We Are What We Are (2013)$815-18%2--$408$15,5361eOne Films US
13Chennai Express$597131%9-11$66$5,307,5858UTV Motion Pictures
14C.O.G.$41824%9-11$46$50,4472Screen Media / Focus World
15Morning$356106%4--$89$3,4051Anchor Bay Films
16Hotel Normandy$28722%1--$287$3,0751Rialto Premieres