With $36.25M 'Dawn of the Planet of the Apes' Holds off 'The Purge: Anarchy' ($29.8M), 'Planes: Fire and Rescue' ($17.5M) and 'Sex Tape' ($14.6M)July 21, 2014 12:48 PM

by Daniel Garris

As was widely expected, Fox's Dawn of the Planet of the Apes held onto first place this weekend with $36.25 million. The critically acclaimed 3D sci-fi action sequel was down 50 percent from last weekend, which represented a very healthy second weekend hold for a blockbuster level film in the middle of summer. The film's second weekend hold was quite similar to the 49 percent 2011's Rise of the Planet of the Apes fell when it grossed $27.83 million during its second weekend of release. With a ten-day start of $139.21 million, Dawn of the Planet of the Apes is running an impressive 32 percent ahead of the $105.21 million ten-day take of Rise of the Planet of the Apes. This weekend's hold is a strong sign for Dawn of the Planet of the Apes going forward, though the film will also soon be facing more direct competition from the likes of Universal's Lucy, Paramount's Hercules and Disney's Guardians of the Galaxy.

Universal's The Purge: Anarchy was easily the strongest of the weekend's three new wide releases, with a second place take of $29.82 million. The sequel to last year's break-out horror film debuted in line with expectations. However, the film did open 12 percent below the $34.06 million debut of The Purge. The Purge: Anarchy took in $13.01 million on Friday (which included an estimated $2.6 million from Thursday night shows), fell 27 percent on Saturday to gross $9.51 million and fell just 23 percent on Sunday to take in $7.29 million. That placed the film's opening weekend to Friday ratio at 2.29 to 1, which represented a bit less initial front-loading than the 2.03 to 1 ratio registered by The Purge. The Purge: Anarchy will hope to hold up a bit better than The Purge did, in part from not having to face competition from the likes of Man of Steel and World War Z. The Purge: Anarchy received a solid B rating on CinemaScore. The audience breakdown for the film skewed slightly towards female moviegoers (52 percent) and towards moviegoers under the age of 25 (61 percent).

Planes: Fire and Rescue debuted in third with $17.51 million. The modestly budgeted computer animated sequel from Disney opened slightly below pre-release expectations and 21 percent below the $22.23 million debut of Planes last summer. While this summer has had a relatively limited amount of choices for family audiences, Planes: Fire and Rescue may have failed to have capitalized from the fairly empty family marketplace due in part to arriving in theatres so soon after its predecessor. Planes: Fire and Rescue opened with $6.37 million on Friday, increased 4 percent on Saturday to take in $6.61 million and fell 31 percent on Sunday to gross $4.53 million. That gave the film an opening weekend to Friday ratio of 2.75 to 1. Planes: Fire and Rescue received a strong A rating on CinemaScore. The audience breakdown for the film was split evenly between genders and skewed towards moviegoers 25 years and younger (59 percent). Family audiences represented 78 percent of the film's overall audience.

Sony's Sex Tape debuted in fourth with a significantly poorer than expected $14.61 million. The R-rated comedy starring Cameron Diaz and Jason Segel opened a disappointing 54 percent softer than the $31.60 million start of 2011's Bad Teacher. Sex Tape appears to have been hurt from both its poor critical reviews and from arriving in the marketplace on the heels of a number of successful comedies over the past few months (The Other Woman, Neighbors, 22 Jump Street and Tammy). Sex Tape opened with $5.67 million on Friday (which included an estimated $1.1 million from Thursday night shows), fell 7 percent on Saturday to gross $5.28 million and declined 31 percent on Sunday to gross $3.66 million. That placed the film's opening weekend to Friday ratio at 2.58 to 1. While Sex Tape could be helped out going forward by the lack of new comedies entering the marketplace over the next few weeks, its troubling C+ rating on CinemaScore isn't a good early sign. The audience breakdown for Sex Tape skewed slightly towards female moviegoers (53 percent) and moviegoers 30 years and over (52 percent).

Transformers: Age of Extinction rounded out the weekend's top five with $9.85 million. The fourth installment of Paramount's blockbuster sci-fi action franchise finally stabilized this weekend, as it was down a solid 40 percent. Transformers: Age of Extinction has grossed $227.00 million through 24 days of release. While that already makes the film one of the year's highest grossing releases thus far domestically, it is also a significant 28.5 percent softer than the $317.37 million 24-day take of 2011's Transformers: Dark of the Moon.

Warner's Tammy placed in sixth with $7.40 million. The Melissa McCarthy comedy vehicle was down a solid 41 percent and was likely helped out a bit this weekend by the poorer than expected start of Sex Tape. Tammy has grossed a very solid $71.05 million in 19 days, which already gives the film a current total gross to opening weekend ratio of 3.29 to 1.

On the platform front, IFC Films' Boyhood maintained momentum nicely this weekend by taking in $1.17 million from 34 locations. That gave the film a strong per-location average of $34,418 for the frame and represented a 202 percent increase over last weekend's five-location start. Boyhood has grossed a strong $1.79 million in ten days of platform release and will expand into additional locations next weekend.

Daily Domestic Gross Wed, Oct. 2 2013

Wide (1000+)

#TitleWed, Oct. 2 2013LocationsAvg.TotalWks.Dist.
1Cloudy with a Chance of Meatballs 2$1,078,722-30%4,001--$270$37,975,5351Sony / Columbia
2Prisoners$862,457-23%3,29030$262$41,385,7942Warner Bros.
3Rush (2013)$826,420-21%2,2972292$360$12,951,3342Universal
4Don Jon$770,119-21%2,422--$318$11,206,2511Relativity Media
5Baggage Claim$464,070-25%2,027--$229$10,657,1591Fox Searchlight
6Insidious Chapter 2$355,133-20%3,120-35$114$70,516,3223FilmDistrict
7The Family (2013)$334,044-19%2,894-197$115$32,800,8623Relativity Media
8Lee Daniels' The Butler$228,726-13%2,062-869$111$110,965,2337Weinstein Company
9We're the Millers$226,397-13%2,405-598$94$143,066,7308Warner Bros. / New Line
11Battle of the Year$102,295-31%2,0080$51$7,851,8952Sony / Screen Gems
13Percy Jackson: Sea of Monsters$38,043-26%1,007-466$38$65,514,4958Fox

Limited (100 — 999)

#TitleWed, Oct. 2 2013LocationsAvg.TotalWks.Dist.
1Enough Said$203,211-1%227223$895$3,045,1172Fox Searchlight
2Instructions Not Included$173,805-25%948-30$183$39,259,2745Lionsgate / Pantelion
3Metallica Through The Never$121,4865%305--$398$1,921,5641Picturehouse
4Besharam$71,661--217--$330$71,6610Reliance Entertainment
5Elysium$45,860-21%562-830$82$92,001,6668Sony / TriStar
6Despicable Me 2$41,350-15%748-256$55$361,909,56513Universal
7The Wizard of Oz 3D$40,7657%305-13$134$5,199,7072Warner Bros.
82 Guns$28,405-21%403-349$70$75,093,3359Universal
9The Wolverine$25,402-12%329-133$77$131,383,23510Fox
10Thanks for Sharing$22,22513%251-18$89$957,6272Roadside Attractions
11The World's End$19,030-18%281-552$68$25,756,1136Focus
12The Conjuring$18,618-1%338-223$55$137,026,51411Warner Bros. / New Line
13The Heat$16,176-15%251-59$64$158,998,02614Fox
14In a World...$12,431-9%121-23$103$2,633,8138Roadside Attractions
15Turbo$12,146-7%282-51$43$82,001,16911Fox / DreamWorks Animation
16Salinger$10,84523%134-4$81$533,2624Weinstein Company
17The Spectacular Now$10,267-6%142-429$72$6,687,2579A24
18Pacific Rim$9,991-12%140-62$71$101,654,80512Warner Bros.
19World War Z$7,054-10%160-43$44$202,300,18815Paramount
20The Way, Way Back$6,843-3%158-166$43$21,345,27513Fox Searchlight
21The Grandmaster$6,816-20%143-330$48$6,528,7406Weinstein Company
22Red 2$6,052-19%110-68$55$52,887,83611Lionsgate / Summit
23You're Next$1,984-26%112-420$18$18,416,9346Lionsgate

Platform (1 — 99)

#TitleWed, Oct. 2 2013LocationsAvg.TotalWks.Dist.
1Haute Cuisine$5,34115%1411$382$68,5462Weinstein Company
2Fruitvale Station$4,2155%42-61$100$16,023,00812Weinstein Company
3Jobs$3,8582%84-68$46$16,128,0157Open Road
4Paranoia$3,247-4%66-22$49$7,385,0157Relativity Media
5Much Ado About Nothing (2013)$2,647141%8-10$331$4,323,59817Roadside Attractions
6Populaire$2,11231%244$88$135,3984Weinstein Company
7The Ultimate Life$1,806-61%47-137$38$1,319,4944High Top Releasing
8Unfinished Song$1,45216%19-4$76$1,701,65815Weinstein Company
9Getaway$1,409-29%74-441$19$10,499,9805Warner Bros.
10The Wicker Man: The Final Cut$1,1988%1--$1,198$8,4901Rialto Pictures
11We Are What We Are (2013)$1,03427%2--$517$16,5701eOne Films US
12Antoine and Antoinette (2013 re-issue)$9339%21$467$7,9171Rialto Pictures
13C.O.G.$51724%9-11$57$50,9642Screen Media / Focus World
14Morning$229-36%4--$57$3,6341Anchor Bay Films
15Hotel Normandy$218-24%1--$218$3,2931Rialto Premieres
16Chennai Express$158-74%9-11$18$5,307,7438UTV Motion Pictures
17Stories We Tell$33--4-1$8$1,598,18221Roadside Attractions