Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Daily Domestic Gross Sat, Oct. 5 2013

Wide (1000+)

#TitleSat, Oct. 5 2013LocationsAvg.TotalWks.Dist.
1Gravity$23,001,35332%3,575--$6,434$40,486,1711Warner Bros.
2Cloudy with a Chance of Meatballs 2$9,966,046112%4,0010$2,491$53,716,2252Sony / Columbia
3Runner Runner$3,048,0799%3,026--$1,007$5,834,6591Fox
4Prisoners$2,550,05947%3,236-54$788$46,465,4393Warner Bros.
5Rush (2013)$1,950,26039%2,30811$845$17,044,4643Universal
6Baggage Claim$1,938,45156%2,0303$955$14,239,4592Fox Searchlight
7Insidious Chapter 2$1,862,48658%2,607-513$714$73,918,6034FilmDistrict
8Don Jon$1,715,88821%2,4220$708$15,052,8072Relativity Media
9We're the Millers$766,50662%1,606-799$477$144,529,6489Warner Bros. / New Line
10The Family (2013)$690,35757%2,023-871$341$34,237,0014Relativity Media
11Lee Daniels' The Butler$557,32460%1,563-499$357$112,082,4198Weinstein Company

Limited (100 — 999)

#TitleSat, Oct. 5 2013LocationsAvg.TotalWks.Dist.
1Enough Said$1,010,35667%437210$2,312$4,850,6423Fox Searchlight
2Pulling Strings$876,02515%387--$2,264$1,634,8121Lionsgate / Pantelion
3Instructions Not Included$746,37479%858-90$870$40,580,1766Lionsgate / Pantelion
4Grace Unplugged$376,1588%511--$736$723,1311Roadside Attractions
5Metallica Through The Never$296,20820%589284$503$2,583,3102Picturehouse
6Battle of the Year$253,23777%907-1101$279$8,342,5203Sony / Screen Gems
7Riddick$246,45068%795-1031$310$41,052,4455Universal
8Despicable Me 2$230,37598%485-263$475$362,297,38514Universal
9Percy Jackson: Sea of Monsters$203,20692%513-494$396$65,864,2089Fox
10Grown Ups 2$186,69174%335-55$557$132,364,24313Sony / Columbia
11Besharam$148,36021%217--$684$388,2971Reliance Entertainment
12Planes$126,416114%376-1050$336$88,062,6749Disney
13Turbo$95,119116%222-60$428$82,154,12912Fox / DreamWorks Animation
14The Wolverine$81,66755%241-88$339$131,542,71011Fox
15Elysium$77,32756%222-340$348$92,170,6839Sony / TriStar
16The Wizard of Oz 3D$70,653179%246-59$287$5,340,9213Warner Bros.
17Red 2$62,71932%20393$309$53,004,89012Lionsgate / Summit
182 Guns$61,05056%200-203$305$75,217,58010Universal
19The Conjuring$57,00668%202-136$282$137,135,03612Warner Bros. / New Line
20The Heat$56,85456%182-69$312$159,109,34115Fox
21The Smurfs 2$53,14859%156-197$341$70,036,21810Sony / Columbia
22The Mortal Instruments: City of Bones$30,41151%146-183$208$31,148,3337Sony / Screen Gems
23The World's End$27,35443%131-150$209$25,821,8957Focus
24The Way, Way Back$15,14344%131-27$116$21,379,39714Fox Searchlight

Platform (1 — 99)

#TitleSat, Oct. 5 2013LocationsAvg.TotalWks.Dist.
1Linsanity$33,878-23%9--$3,764$77,7701Ketchup Entertainment
2Pacific Rim$27,46952%92-48$299$101,710,68613Warner Bros.
3In a World...$25,41952%78-43$326$2,689,6089Roadside Attractions
4This Is The End$20,33130%97-108$210$101,457,67217Sony / Columbia
5World War Z$19,60662%75-85$261$202,340,04816Paramount
6The Spectacular Now$19,01132%58-84$328$6,731,26310A24
7Haute Cuisine$14,77269%6046$246$97,3633Weinstein Company
8One Direction: This Is Us$14,50480%60-168$242$28,862,6906Sony / TriStar
9Thanks for Sharing$13,41352%65-186$206$1,001,2993Roadside Attractions
10The Grandmaster$12,98245%35-108$371$6,558,4307Weinstein Company
11Fruitvale Station$10,46563%7634$138$16,042,77913Weinstein Company
12Populaire$6,40966%5834$111$147,6265Weinstein Company
13A.C.O.D.$5,804-19%3--$1,935$12,9451The Film Arcade
14Salinger$5,56050%21-113$265$552,3575Weinstein Company
15You're Next$4,01158%45-67$89$18,425,0997Lionsgate
16The Wicker Man: The Final Cut$3,46415%21$1,732$16,0862Rialto Pictures
17We Are What We Are (2013)$3,34960%86$419$22,8342eOne Films US
18Nothing Left to Fear$2,151-43%5--$430$5,9101Anchor Bay Films
19All Is Bright$1,65121%10--$165$3,0151Anchor Bay Films
20The Ultimate Life$1,183-11%9-38$131$1,325,4695High Top Releasing
21C.O.G.$87631%4-5$219$52,9213Screen Media / Focus World
22The Last Day of August$81913%1--$819$1,5441Striped Entertainment
23Much Ado About Nothing (2013)$418-38%6-2$70$4,325,94318Roadside Attractions
24Stories We Tell$3179%2-2$159$1,598,83622Roadside Attractions