Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Daily Domestic Gross Wed, Oct. 9 2013

Wide (1000+)

#TitleWed, Oct. 9 2013LocationsAvg.TotalWks.Dist.
1Gravity$5,338,032-20%3,575--$1,493$73,788,7391Warner Bros.
2Cloudy with a Chance of Meatballs 2$814,646-23%4,0010$204$62,854,7242Sony / Columbia
3Runner Runner$623,545-25%3,026--$206$9,838,4221Fox
4Prisoners$468,398-23%3,236-54$145$49,497,4053Warner Bros.
5Don Jon$418,427-19%2,4220$173$17,417,3132Relativity Media
6Rush (2013)$404,025-19%2,30811$175$19,444,9093Universal
7Baggage Claim$244,005-21%2,0303$120$15,967,9862Fox Searchlight
8Insidious Chapter 2$233,340-16%2,607-513$90$75,548,7554FilmDistrict
9The Family (2013)$141,458-21%2,023-871$70$35,099,0714Relativity Media
10We're the Millers$124,386-17%1,606-799$77$145,301,5209Warner Bros. / New Line
11Lee Daniels' The Butler$123,597-15%1,563-499$79$112,797,0148Weinstein Company

Limited (100 — 999)

#TitleWed, Oct. 9 2013LocationsAvg.TotalWks.Dist.
1Enough Said$214,621-4%437210$491$6,049,4623Fox Searchlight
2Pulling Strings$109,125-29%387--$282$2,867,0941Lionsgate / Pantelion
3Instructions Not Included$94,628-21%858-90$110$41,585,7856Lionsgate / Pantelion
4Metallica Through The Never$56,6263%589284$96$2,906,5872Picturehouse
5Grace Unplugged$53,674-9%511--$105$1,168,7831Roadside Attractions
6Riddick$47,710-14%795-1031$60$41,354,7305Universal
7Battle of the Year$33,125-38%907-1101$37$8,610,7703Sony / Screen Gems
8Percy Jackson: Sea of Monsters$29,933-18%513-494$58$66,082,8639Fox
9Despicable Me 2$26,675-15%485-263$55$362,522,91014Universal
10The Wolverine$17,412-16%241-88$72$131,646,97111Fox
11Planes$16,072-9%376-1050$43$88,187,7559Disney
12Besharam$15,857-57%2170$73$551,8851Reliance Entertainment
13Red 2$15,563-13%20393$77$53,093,04712Lionsgate / Summit
142 Guns$14,985-17%200-203$75$75,292,54510Universal
15The Wizard of Oz 3D$14,0953%246-59$57$5,447,8523Warner Bros.
16Turbo$13,817-18%222-60$62$82,266,43712Fox / DreamWorks Animation
17The Heat$10,974-17%182-69$60$159,172,09915Fox
18The Conjuring$10,122-8%202-136$50$137,194,82112Warner Bros. / New Line
19The World's End$7,324-22%131-150$56$25,862,6837Focus
20The Way, Way Back$2,319-23%131-27$18$21,399,38214Fox Searchlight

Platform (1 — 99)

#TitleWed, Oct. 9 2013LocationsAvg.TotalWks.Dist.
1In a World...$6,843-1%78-43$88$2,727,8029Roadside Attractions
2Linsanity$5,7962%9--$644$116,7231Ketchup Entertainment
3Haute Cuisine$5,3487%6046$89$121,5443Weinstein Company
4Pacific Rim$5,048-13%92-48$55$101,745,10413Warner Bros.
5The Spectacular Now$3,651-33%58-84$63$6,753,99110A24
6Thanks for Sharing$3,604-11%65-186$55$1,021,5893Roadside Attractions
7Fruitvale Station$3,071-11%7634$40$16,058,67013Weinstein Company
8Populaire$2,56417%5834$44$158,8595Weinstein Company
9Salinger$2,5035%21-113$119$563,7645Weinstein Company
10World War Z$2,415-4%75-85$32$202,356,82316Paramount
11The Grandmaster$2,051-33%35-108$59$6,574,8537Weinstein Company
12We Are What We Are (2013)$1,53418%86$192$29,8992eOne Films US
13You're Next$612-35%45-67$14$18,428,9237Lionsgate
14The Wicker Man: The Final Cut$481--10$481$16,8602Rialto Pictures
15C.O.G.$4184%4-5$105$54,6943Screen Media / Focus World
16Stories We Tell$37187%2-2$186$1,599,91322Roadside Attractions
17Much Ado About Nothing (2013)$3613%6-2$60$4,328,52718Roadside Attractions
18The Ultimate Life$348-7%9-38$39$1,327,1495High Top Releasing
19The Last Day of August$22126%1--$221$2,3361Striped Entertainment