Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Daily Domestic Gross Sat, Oct. 12 2013

Wide (1000+)

#TitleSat, Oct. 12 2013LocationsAvg.TotalWks.Dist.
1Gravity$18,461,32947%3,66085$5,044$110,197,3162Warner Bros.
2Captain Phillips$10,450,28323%3,020--$3,460$18,938,8701Sony / Columbia
3Cloudy with a Chance of Meatballs 2$6,050,03570%3,874-127$1,562$73,440,4713Sony / Columbia
4Prisoners$1,575,82250%2,855-381$552$52,583,2954Warner Bros.
5Runner Runner$1,556,12233%3,0260$514$13,110,9682Fox
6Machete Kills$1,407,293-2%2,538--$554$2,850,0401Open Road
7Insidious Chapter 2$1,234,13953%2,156-451$572$77,836,4585FilmDistrict
8Rush (2013)$1,001,15540%2,130-178$470$21,551,9744Universal
9Baggage Claim$963,95368%1,320-710$730$17,734,2143Fox Searchlight
10Don Jon$961,63426%1,996-426$482$19,526,0123Relativity Media
11We're the Millers$501,79252%1,150-456$436$146,255,36810Warner Bros. / New Line
12The Family (2013)$257,59054%1,050-973$245$35,649,1105Relativity Media

Limited (100 — 999)

#TitleSat, Oct. 12 2013LocationsAvg.TotalWks.Dist.
1Enough Said$864,20561%606169$1,426$7,654,1254Fox Searchlight
2Pulling Strings$485,40093%42841$1,134$3,711,4002Lionsgate / Pantelion
3Instructions Not Included$419,31797%711-147$590$42,306,8787Lionsgate / Pantelion
4Lee Daniels' The Butler$277,82565%980-583$283$113,367,0679Weinstein Company
5Despicable Me 2$227,85069%434-51$525$362,916,90515Universal
6Grace Unplugged$215,14040%502-9$429$1,592,6222Roadside Attractions
7Romeo and Juliet (2013)$198,3823%461--$430$390,9911Relativity Media
8Percy Jackson: Sea of Monsters$153,31251%404-109$379$66,376,04410Fox
9Grown Ups 2$124,48669%261-74$477$132,755,13514Sony / Columbia
10Riddick$111,80058%430-365$260$41,585,3206Universal
11The Smurfs 2$111,78866%268112$417$70,261,93611Sony / Columbia
12The Inevitable Defeat of Mister and Pete$108,48839%147--$738$186,6961Lionsgate / Codeblack Films
13The Wolverine$78,88753%227-14$348$131,796,57712Fox
14Turbo$71,05365%187-35$380$82,399,43313Fox / DreamWorks Animation
15Battle of the Year$60,61366%210-697$289$8,747,5094Sony / Screen Gems
162 Guns$50,63053%166-34$305$75,390,31511Universal
17Red 2$46,27239%168-35$275$53,189,83013Lionsgate / Summit
18The Heat$44,44358%139-43$320$159,255,68716Fox
19Elysium$37,65539%140-82$269$92,346,96910Sony / TriStar
20Besharam$32,26165%126-91$256$614,3212Reliance Entertainment
21The Conjuring$31,84365%145-57$220$137,257,55613Warner Bros. / New Line

Platform (1 — 99)

#TitleSat, Oct. 12 2013LocationsAvg.TotalWks.Dist.
1Linsanity$19,77115%167$1,236$169,6742Ketchup Entertainment
2You're Next$19,40563%8742$223$18,460,7778Lionsgate
3In a World...$18,08931%54-24$335$2,767,60510Roadside Attractions
4The World's End$14,95458%73-58$205$25,895,2148Focus
5A.C.O.D.$14,69959%1815$817$50,4042The Film Arcade
6Pacific Rim$13,84642%52-40$266$101,775,64614Warner Bros.
7The Wizard of Oz 3D$12,53480%50-196$251$5,482,4614Warner Bros.
8The Way, Way Back$10,56857%63-68$168$21,419,43915Fox Searchlight
9Haute Cuisine$9,49733%30-30$317$145,1084Weinstein Company
10The Spectacular Now$7,40510%33-25$224$6,772,70111A24
11We Are What We Are (2013)$6,24620%135$480$42,6893eOne Films US
12Fruitvale Station$4,86864%41-35$119$16,069,41014Weinstein Company
13Salinger$3,80735%16-5$238$572,8946Weinstein Company
14Thanks for Sharing$3,09686%16-49$194$1,030,0604Roadside Attractions
15The Grandmaster$2,95030%16-19$184$6,582,8668Weinstein Company
16Populaire$2,28029%21-37$109$165,6016Weinstein Company
17The Wicker Man: The Final Cut$793153%20$397$18,2533Rialto Pictures
18Cassadaga$186-87%3--$62$1,6161Archstone Distribution
19C.O.G.$159--1-3$159$55,2184Screen Media / Focus World