Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Daily Domestic Gross Fri, Nov. 1 2013

Wide (1000+)

#TitleFri, Nov. 1 2013LocationsAvg.TotalWks.Dist.
1Ender's Game$9,825,482--3,407--$2,884$9,825,4821Lionsgate / Summit
2Jackass Presents: Bad Grandpa$6,082,641242%3,3459$1,818$47,640,9772Paramount
3Last Vegas$5,089,792--3,065--$1,661$5,089,7921CBS Films
4Free Birds$3,943,646--3,736--$1,056$3,943,6461Relativity Media
5Gravity$3,579,681118%3,024-683$1,184$209,645,6945Warner Bros.
6Captain Phillips$2,431,599107%3,021-122$805$76,482,1064Sony / Columbia
7The Counselor$1,042,37092%3,0440$342$11,429,8792Fox
8Carrie (2013)$1,003,68811%2,252-905$446$29,576,5763Sony / Screen Gems
9Cloudy with a Chance of Meatballs 2$915,075154%2,430-681$377$102,910,2526Sony / Columbia
10Escape Plan$608,68460%1,966-917$310$19,928,4303Lionsgate / Summit

Limited (100 — 999)

#TitleFri, Nov. 1 2013LocationsAvg.TotalWks.Dist.
112 Years a Slave$1,272,416645%410287$3,103$5,432,7403Fox Searchlight
2About Time$319,375--175--$1,825$319,3751Universal
3Enough Said$308,68961%662-173$466$14,032,3697Fox Searchlight
4All Is Lost$165,454197%13048$1,273$1,029,1463Roadside Attractions
5We're the Millers$122,31396%555-231$220$148,930,55913Warner Bros. / New Line
6Insidious Chapter 2$119,1185%553-676$215$82,531,5498FilmDistrict
7Prisoners$114,3545%465-882$246$59,662,9617Warner Bros.
8Despicable Me 2$100,425231%309-70$325$364,451,41018Universal
9Rush (2013)$90,93517%303-374$300$26,241,9447Universal
10Baggage Claim$62,04390%294-300$211$21,045,8066Fox Searchlight
11Lee Daniels' The Butler$50,77825%312-132$163$114,929,40212Weinstein Company
12Percy Jackson: Sea of Monsters$50,745181%251-52$202$67,331,48513Fox
13Don Jon$50,64011%181-359$280$23,769,2226Relativity Media
14I'm in Love with a Church Girl$49,34825%243-215$203$1,916,4353High Top Releasing
15Machete Kills$48,1351%263-990$183$7,517,8434Open Road
16Runner Runner$29,057-46%237-732$123$19,083,5805Fox
17Grown Ups 2$28,173--148-40$190$133,380,87917Sony / Columbia
18Instructions Not Included$22,88682%136-165$168$44,045,64110Lionsgate / Pantelion
19The Wolverine$19,86479%119-45$167$132,303,52415Fox
20The Smurfs 2$15,278--135-70$113$70,814,75214Sony / Columbia
21Pulling Strings$14,195-2%109-206$130$5,658,4465Lionsgate / Pantelion

Platform (1 — 99)

#TitleFri, Nov. 1 2013LocationsAvg.TotalWks.Dist.
1Dallas Buyers Club$68,988--9--$7,665$68,9881Focus
2Diana$19,250--38--$507$19,2501eOne Films US
3The Family (2013)$14,1447%87-131$163$36,545,5978Relativity Media
4Grace Unplugged$12,797-7%81-127$158$2,419,2985Roadside Attractions
5Turbo$12,016168%69-39$174$82,758,87116Fox / DreamWorks Animation
6The Heat$9,395157%42-38$224$159,492,21519Fox
7Elysium$6,524--38-23$172$92,554,73113Sony / TriStar
8Romeo and Juliet (2013)$6,23323%22-69$283$1,104,1494Relativity Media
9In a World...$5,519126%22-10$251$2,892,90613Roadside Attractions
10Big Sur$4,734--13--$364$4,7341Ketchup Entertainment
11Spinning Plates$2,752--63$459$30,3762The Film Arcade
12The World's End$2,747134%16-10$172$25,965,51711Focus
13The Wicker Man: The Final Cut$1,904-52%5-9$381$41,9346Rialto Pictures
14The Spectacular Now$780-15%18-6$43$6,835,03514A24
15Long Shot: The Kevin Laue Story (2013 re-issue)$424-63%10$424$13,0672Cinepix
16Linsanity$299-65%4-4$75$258,4275Ketchup Entertainment
17Hotel Normandy$292--1--$292$3,7716Rialto Premieres
18Torn$176--2-3$88$16,7723The Film Collective