Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Daily Domestic Gross Mon, Nov. 4 2013

Wide (1000+)

#TitleMon, Nov. 4 2013LocationsAvg.TotalWks.Dist.
1Ender's Game$1,867,868-71%3,407--$548$28,885,2191Lionsgate / Summit
2Jackass Presents: Bad Grandpa$1,532,622-70%3,3459$458$63,101,2612Paramount
3Last Vegas$1,360,766-67%3,065--$444$17,695,3321CBS Films
4Gravity$893,479-71%3,024-683$295$219,784,8385Warner Bros.
5Free Birds$700,058-85%3,736--$187$16,505,2951Relativity Media
6Captain Phillips$620,679-70%3,021-122$205$83,078,9114Sony / Columbia
7The Counselor$310,256-63%3,0440$102$14,077,6152Fox
8Carrie (2013)$238,425-68%2,252-905$106$32,074,8373Sony / Screen Gems
9Cloudy with a Chance of Meatballs 2$205,277-83%2,430-681$84$106,351,4376Sony / Columbia
10Escape Plan$185,928-71%1,966-917$95$21,776,8743Lionsgate / Summit

Limited (100 — 999)

#TitleMon, Nov. 4 2013LocationsAvg.TotalWks.Dist.
112 Years a Slave$448,732-67%410287$1,094$9,401,2703Fox Searchlight
2About Time$93,123-68%175--$532$1,169,3731Universal
3Enough Said$85,187-66%662-173$129$14,895,1517Fox Searchlight
4All Is Lost$53,509-65%13048$412$1,487,0393Roadside Attractions
5We're the Millers$47,947-58%555-231$86$149,269,35213Warner Bros. / New Line
6Prisoners$31,956-67%465-882$69$59,981,8417Warner Bros.
7Machete Kills$31,233-33%263-990$119$7,664,1124Open Road
8Rush (2013)$28,785-67%303-374$95$26,520,7047Universal
9Despicable Me 2$26,265-77%309-70$85$364,800,59018Universal
10Insidious Chapter 2$25,047-67%553-676$45$82,845,6278FilmDistrict
11Don Jon$18,776-57%181-359$104$23,908,2576Relativity Media
12Lee Daniels' The Butler$17,532-65%312-132$56$115,089,26312Weinstein Company
13Baggage Claim$15,076-70%294-300$51$21,239,4666Fox Searchlight
14Percy Jackson: Sea of Monsters$13,335-77%251-52$53$67,503,28513Fox
15I'm in Love with a Church Girl$13,088-73%243-215$54$2,070,3743High Top Releasing
16Runner Runner$10,491-61%237-732$44$19,167,1235Fox
17Instructions Not Included$6,344-83%136-165$47$44,138,98410Lionsgate / Pantelion
18The Wolverine$5,368-71%119-45$45$132,362,47715Fox
19Pulling Strings$4,216-84%109-206$39$5,717,7825Lionsgate / Pantelion

Platform (1 — 99)

#TitleMon, Nov. 4 2013LocationsAvg.TotalWks.Dist.
1Dallas Buyers Club$21,804-70%9--$2,423$282,6691Focus
2Diana$8,434-56%38--$222$76,1881eOne Films US
3The Family (2013)$4,331-65%87-131$50$36,583,3168Relativity Media
4Grace Unplugged$2,597-77%81-127$32$2,453,8495Roadside Attractions
5Turbo$2,494-87%69-39$36$82,809,70916Fox / DreamWorks Animation
6Big Sur$2,444-56%13--$188$19,2791Ketchup Entertainment
7The Heat$2,330-65%42-38$55$159,513,77019Fox
8In a World...$2,133-53%22-10$97$2,908,30613Roadside Attractions
9Romeo and Juliet (2013)$1,3493%22-69$61$1,109,2564Relativity Media
10The World's End$1,162-39%16-10$73$25,972,52111Focus
11The Wicker Man: The Final Cut$690-66%5-9$138$46,5926Rialto Pictures
12The Spectacular Now$299-67%18-6$17$6,837,20714A24
13Torn$172-4%2--$86$17,6173The Film Collective
14Long Shot: The Kevin Laue Story (2013 re-issue)$38-98%10$38$17,9542Cinepix
15Linsanity$16-97%4-4$4$259,9485Ketchup Entertainment