'Lucy' Bags Strong $17.1 Million on Friday; 'Hercules' Takes $11.05 MillionJuly 26, 2014 03:50 AM

by Shawn Robbins

Universal reports that Lucy earned a strong $17.1 million on Friday, including Thursday night's $2.75 million early grosses. BoxOffice projects the film could net around $46 million for the weekend.

Making Lucy's debut even more impressive is the fact that its opening day handily topped that of 2010's Salt, starring Angelina Jolie, which took in $12.5 million on its way to a $36 million opening frame. There's no doubt that Scarlett Johansson's rising star power in the wake of her Marvel movie turns helped drive Lucy's success. Unfortunately, early word of mouth looks like a mixed bag with a 58 percent Flixster user score. Reviews are on the fresh/rotten bubble at Rotten Tomatoes as its score hovers at 60 percent this morning.

Meanwhile, Paramount's and MGM's Hercules bowed to $11.05 million on Friday for a projected weekend of $30 million. Star Dwayne Johnson is to thank for giving the film some needed moviegoer appeal, although the numbers are still modest in the grand scheme of things for a $100 million production budget (excluding marketing and distribution). Overseas performance will be the key in determining the film's theatrical profitability. Early word of mouth is also somewhat mixed at 69 percent on Flixster, while critics gave the film 63 percent on Rotten Tomatoes.

Fox's Dawn of the Planet of the Apes added $4.7 million yesterday, off 55 percent from last Friday in the face of new competition, and should bring in around $16.5 million for its third frame. With $160.4 million in the domestic bank so far, the sequel is currently running 31 percent ahead of its 2011 predecessor at the same point in release.

The Purge: Anarchy slid 74 percent from opening day to $3.4 million on its second Friday. That's a slight improvement over its predecessor, however, which slid 82 percent on its second Friday. BoxOffice projects a $10 million sophomore weekend for Anarchy.

Planes: Fire and Rescue took in $2.76 million yesterday for a 57 percent decline from opening day last week. Look for a $9.5 million weekend for the Disney sequel.

Rob Reiner's And So It Goes posted $1.36 million on opening day from 1,762 locations. BoxOffice projects a $4 million weekend.

On the limited release front, popular comedian Gabriel Iglesias sent The Fluffy Movie to a $0.513 million opening day and a likely opening weekend around $1.275 million.

Daily Domestic Gross Tue, Nov. 12 2013

Wide (1000+)

#TitleTue, Nov. 12 2013LocationsAvg.TotalWks.Dist.
1Thor: The Dark World$5,244,111-50%3,841--$1,365$101,399,1461Disney
2Last Vegas$1,162,711-25%3,08217$377$36,179,3772CBS Films
3Jackass Presents: Bad Grandpa$870,445-41%3,187-158$273$81,120,0543Paramount
4Ender's Game$740,614-53%3,4070$217$46,327,0192Lionsgate / Summit
5Gravity$663,168-46%2,720-304$244$233,142,2056Warner Bros.
612 Years a Slave$652,564-42%1,144734$570$19,201,4984Fox Searchlight
7Captain Phillips$513,930-40%2,646-375$194$92,257,7735Sony / Columbia
8Free Birds$453,075-82%3,7360$121$33,168,1982Relativity Media
9About Time$450,050-29%1,2001025$375$7,355,6782Universal
10Cloudy with a Chance of Meatballs 2$117,339-85%1,836-594$64$110,875,0737Sony / Columbia
11Escape Plan$100,530-19%1,049-917$96$23,432,7344Lionsgate / Summit
12Carrie (2013)$100,116-37%1,512-740$66$34,308,7834Sony / Screen Gems
13The Counselor$94,459-26%1,022-2022$92$16,082,4903Fox

Limited (100 — 999)

#TitleTue, Nov. 12 2013LocationsAvg.TotalWks.Dist.
1All Is Lost$117,566-30%399269$295$3,084,8034Roadside Attractions
2Enough Said$58,112-26%429-233$135$15,975,8238Fox Searchlight
3We're the Millers$28,286-25%358-197$79$149,747,89614Warner Bros. / New Line
4Despicable Me 2$26,350-73%3101$85$365,477,62019Universal
5Machete Kills$22,367103%212-51$106$7,982,5595Open Road
6Prisoners$21,536-6%225-240$96$60,313,5798Warner Bros.
7Lee Daniels' The Butler$18,205-25%214-98$85$115,342,73913Weinstein Company
8Rush (2013)$13,940-29%164-139$85$26,784,9548Universal
9Diana$13,115-6%10062$131$220,5622eOne Films US
10Percy Jackson: Sea of Monsters$9,560-75%216-35$44$67,755,42614Fox
11Insidious Chapter 2$7,905-53%229-324$35$83,075,2869FilmDistrict
12Baggage Claim$5,810-52%135-159$43$21,401,8877Fox Searchlight
13Runner Runner$4,587-25%119-118$39$19,252,8046Fox

Platform (1 — 99)

#TitleTue, Nov. 12 2013LocationsAvg.TotalWks.Dist.
1Dallas Buyers Club$62,418-29%3526$1,783$1,143,5922Focus
2Don Jon$15,207-8%92-89$165$24,109,6637Relativity Media
3The Book Thief$7,183-51%4--$1,796$126,9841Fox
4Pulling Strings$4,173-48%76-33$55$5,794,5796Lionsgate / Pantelion
5The Wolverine$3,853-53%77-42$50$132,437,00516Fox
6Romeo and Juliet (2013)$3,805691%21-1$181$1,129,0915Relativity Media
7I'm in Love with a Church Girl$3,681-63%74-169$50$2,179,4954High Top Releasing
8Instructions Not Included$3,188-46%52-84$61$44,204,06211Lionsgate / Pantelion
9Turbo$2,755-78%62-7$44$82,887,19617Fox / DreamWorks Animation
10The Family (2013)$2,526-36%57-30$44$36,629,4879Relativity Media
11Reaching for the Moon$1,734-25%2--$867$18,6151Wolfe Releasing
12Grace Unplugged$1,060-62%37-44$29$2,484,8056Roadside Attractions
13In a World...$1,034-27%18-4$57$2,929,78514Roadside Attractions
14The Heat$802-22%28-14$29$159,534,13420Fox
15Big Sur$719-13%5-8$144$31,3992Ketchup Entertainment
16The World's End$611-42%9-7$68$25,984,20312Focus
17The Spectacular Now$562-23%12-6$47$6,847,64015A24
18Long Shot: The Kevin Laue Story (2013 re-issue)$249-78%32$83$23,9923Cinepix
19Linsanity$158-90%3-1$53$270,6476Ketchup Entertainment
20The Wicker Man: The Final Cut$142-11%1-4$142$52,8467Rialto Pictures