Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Daily Domestic Gross Thu, Nov. 14 2013

Wide (1000+)

#TitleThu, Nov. 14 2013LocationsAvg.TotalWks.Dist.
1Thor: The Dark World$3,546,237-1%3,841--$923$108,511,1141Disney
2Last Vegas$926,211-6%3,08217$301$38,092,9832CBS Films
3Jackass Presents: Bad Grandpa$720,0714%3,187-158$226$82,531,6383Paramount
4Ender's Game$646,7847%3,4070$190$47,576,5842Lionsgate / Summit
5Gravity$571,1492%2,720-304$210$234,275,6146Warner Bros.
612 Years a Slave$509,845-5%1,144734$446$20,248,7854Fox Searchlight
7Captain Phillips$423,951-3%2,646-375$160$93,117,4585Sony / Columbia
8Free Birds$399,05114%3,7360$107$33,918,2052Relativity Media
9About Time$377,8452%1,2001025$315$8,105,6482Universal
10Cloudy with a Chance of Meatballs 2$100,34110%1,836-594$55$111,066,4987Sony / Columbia
11Carrie (2013)$81,2771%1,512-740$54$34,470,9114Sony / Screen Gems
12Escape Plan$73,4089%1,049-917$70$23,573,5534Lionsgate / Summit
13The Counselor$72,035-7%1,022-2022$70$16,232,2513Fox

Limited (100 — 999)

#TitleThu, Nov. 14 2013LocationsAvg.TotalWks.Dist.
1All Is Lost$104,734-7%399269$262$3,302,6044Roadside Attractions
2Enough Said$52,340-4%429-233$122$16,082,7148Fox Searchlight
3We're the Millers$29,86910%358-197$83$149,804,91914Warner Bros. / New Line
4Despicable Me 2$23,250-6%3101$75$365,525,67019Universal
5Prisoners$14,92310%225-240$66$60,342,0698Warner Bros.
6Lee Daniels' The Butler$14,788-4%214-98$69$115,372,94813Weinstein Company
7Machete Kills$12,501-5%212-51$59$8,008,1615Open Road
8Rush (2013)$12,3007%164-139$75$26,808,7348Universal
9Diana$10,987-5%10062$110$243,1422eOne Films US
10Percy Jackson: Sea of Monsters$8,1998%216-35$38$67,771,21414Fox
11Insidious Chapter 2$7,6925%229-324$34$83,090,2969FilmDistrict
12Runner Runner$4,6102%119-118$39$19,261,9436Fox
13Baggage Claim$4,033-18%135-159$30$21,410,8277Fox Searchlight

Platform (1 — 99)

#TitleThu, Nov. 14 2013LocationsAvg.TotalWks.Dist.
1Dallas Buyers Club$60,0565%3526$1,716$1,260,9362Focus
2Don Jon$12,2185%92-89$133$24,133,5227Relativity Media
3The Book Thief$8,5567%4--$2,139$143,5181Fox
4Linsanity$6,763146%3-1$2,254$280,1566Ketchup Entertainment
5The Wolverine$3,8134%77-42$50$132,444,48616Fox
6I'm in Love with a Church Girl$3,2193%74-169$44$2,185,8524High Top Releasing
7The Family (2013)$2,8550%57-30$50$36,635,1899Relativity Media
8Pulling Strings$2,676-35%76-33$35$5,801,3786Lionsgate / Pantelion
9Romeo and Juliet (2013)$2,555298%21-1$122$1,132,2885Relativity Media
10Turbo$2,31312%62-7$37$82,891,56917Fox / DreamWorks Animation
11Instructions Not Included$2,1869%52-84$42$44,208,26011Lionsgate / Pantelion
12Reaching for the Moon$2,0269%2--$1,013$22,5031Wolfe Releasing
13In a World...$1,29298%18-4$72$2,931,72814Roadside Attractions
14Long Shot: The Kevin Laue Story (2013 re-issue)$1,237196%32$412$25,6473Cinepix
15The World's End$1,12785%9-7$125$25,985,93812Focus
16Grace Unplugged$1,11426%37-44$30$2,486,8016Roadside Attractions
17The Heat$1,05438%28-14$38$159,535,95320Fox
18Big Sur$998151%5-8$200$32,7952Ketchup Entertainment
19The Spectacular Now$58524%12-6$49$6,848,69715A24
20The Wicker Man: The Final Cut$305-12%1-4$305$53,4987Rialto Pictures