Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Daily Domestic Gross Sun, Nov. 17 2013

Wide (1000+)

#TitleSun, Nov. 17 2013LocationsAvg.TotalWks.Dist.
1Thor: The Dark World$9,300,119-45%3,8410$2,421$145,097,1302Disney
2The Best Man Holiday$7,154,840-42%2,024--$3,535$30,107,5551Universal
3Free Birds$2,404,285-39%3,510-226$685$42,024,3563Relativity Media
4Last Vegas$2,018,082-48%3,237155$623$46,532,5273CBS Films
5Jackass Presents: Bad Grandpa$1,743,464-49%3,1903$547$89,953,1744Paramount
6Ender's Game$1,505,436-46%3,236-171$465$53,593,9213Lionsgate / Summit
7Gravity$1,448,373-51%2,560-160$566$240,379,7107Warner Bros.
812 Years a Slave$1,180,810-43%1,411267$837$24,853,4915Fox Searchlight
9Captain Phillips$1,013,885-51%2,626-20$386$97,502,6766Sony / Columbia
10About Time$780,800-48%1,28080$610$11,446,2733Universal
11Cloudy with a Chance of Meatballs 2$613,866-37%1,645-191$373$113,042,0578Sony / Columbia

Limited (100 — 999)

#TitleSun, Nov. 17 2013LocationsAvg.TotalWks.Dist.
1Dallas Buyers Club$466,928-40%184149$2,538$3,012,2953Focus
2All Is Lost$231,161-44%48384$479$4,219,3655Roadside Attractions
3Escape Plan$152,987-37%687-362$223$24,123,3055Lionsgate / Summit
4Carrie (2013)$128,047-51%933-579$137$35,031,1175Sony / Screen Gems
5Enough Said$113,217-55%393-36$288$16,585,2509Fox Searchlight
6Despicable Me 2$108,275-48%305-5$355$365,943,52020Universal
7The Counselor$89,786-43%481-541$187$16,584,6844Fox
8Prisoners$60,834-45%355130$171$60,583,7289Warner Bros.
9We're the Millers$50,434-52%303-55$166$150,024,26215Warner Bros. / New Line
10Percy Jackson: Sea of Monsters$41,975-44%215-1$195$67,924,68315Fox
11Elysium$31,731-39%181-11$175$92,947,67515Sony / TriStar
12Lee Daniels' The Butler$25,468-43%176-38$145$115,472,48214Weinstein Company
13Rush (2013)$21,615-52%131-33$165$26,903,7099Universal
14Insidious Chapter 2$18,679-61%167-62$112$83,184,98210FilmDistrict
15Baggage Claim$10,244-67%108-27$95$21,468,9668Fox Searchlight

Platform (1 — 99)

#TitleSun, Nov. 17 2013LocationsAvg.TotalWks.Dist.
1The Book Thief$124,465-36%2925$4,292$564,0502Fox
2Nebraska$45,122-24%4--$11,281$140,4011Paramount Vantage
3I'm in Love with a Church Girl$29,925-47%55-19$544$2,304,2225High Top Releasing
4The Smurfs 2$16,062-30%88-6$183$71,017,78416Sony / Columbia
5Diana$16,017-28%83-17$193$298,1333eOne Films US
6Don Jon$15,646-41%48-44$326$24,194,5418Relativity Media
7Grown Ups 2$13,654-49%91-20$150$133,668,52519Sony / Columbia
8Turbo$12,665-31%53-9$239$82,930,07718Fox / DreamWorks Animation
9Pulling Strings$11,8901%760$156$5,831,9287Lionsgate / Pantelion
10Instructions Not Included$10,727-23%47-5$228$44,239,36212Lionsgate / Pantelion
11The Wolverine$9,433-48%65-12$145$132,481,84317Fox
12Runner Runner$5,754-43%76-43$76$19,285,2217Fox
13In a World...$3,958-29%9-9$440$2,944,46115Roadside Attractions
14The Family (2013)$3,523-38%30-27$117$36,648,64510Relativity Media
15Reaching for the Moon$2,876-28%20$1,438$31,6642Wolfe Releasing
16Grace Unplugged$2,637-49%29-8$91$2,498,1657Roadside Attractions
17The Heat$1,851-59%27-1$69$159,545,15721Fox
18Romeo and Juliet (2013)$1,478-55%298$51$1,142,6106Relativity Media
19The World's End$919-46%8-1$115$25,989,73313Focus
20Long Shot: The Kevin Laue Story (2013 re-issue)$728-46%2-1$364$28,4494Cinepix
21The Spectacular Now$290-40%8-4$36$6,850,01316A24
22Big Sur$205-23%1-4$205$33,6213Ketchup Entertainment