Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Daily Domestic Gross Sat, Nov. 30 2013

Wide (1000+)

#TitleSat, Nov. 30 2013LocationsAvg.TotalWks.Dist.
1The Hunger Games: Catching Fire$28,401,259-10%4,1630$6,822$282,087,7632Lionsgate
2Frozen (2013)$25,343,182-6%3,7423741$6,773$78,725,3182Disney
3Thor: The Dark World$4,461,6880%3,286-427$1,358$184,558,9004Disney
4The Best Man Holiday$3,339,565-1%1,717-324$1,945$61,629,0253Universal
5Delivery Man$2,776,3021%3,0360$914$18,033,3692Disney / DreamWorks
6Homefront$2,711,0393%2,570--$1,055$8,168,3181Open Road
7The Book Thief$1,888,648-1%1,2341164$1,531$6,789,8194Fox
8Black Nativity$1,490,981-4%1,516--$983$4,160,8781Fox Searchlight
9Last Vegas$1,081,643-1%1,854-1072$583$58,085,5275CBS Films
10Gravity$1,009,830-6%1,016-829$994$249,227,6679Warner Bros.
1112 Years a Slave$915,1672%1,165-309$786$32,666,7467Fox Searchlight
12Jackass Presents: Bad Grandpa$740,3432%1,503-1122$493$98,479,9996Paramount
13Free Birds$640,480-24%2,287-784$280$52,913,1415Relativity Media

Limited (100 — 999)

#TitleSat, Nov. 30 2013LocationsAvg.TotalWks.Dist.
1Philomena$1,443,5728%835831$1,729$3,737,8182Weinstein Company
2Dallas Buyers Club$979,755-3%69630$1,408$9,693,5295Focus
3Ender's Game$478,363-7%843-1192$567$59,160,6345Lionsgate / Summit
4Captain Phillips$451,373-10%807-849$559$102,526,7218Sony / Columbia
5Oldboy (2013)$326,373-4%583--$560$1,061,9671FilmDistrict
6Nebraska$279,776-1%10274$2,743$1,309,4773Paramount Vantage
7About Time$148,9502%331-719$450$14,584,2135Universal
8Cloudy with a Chance of Meatballs 2$146,047-5%707-414$207$114,945,99610Sony / Columbia
9Despicable Me 2$136,8551%271-24$505$366,864,73022Universal
10All Is Lost$75,9847%154-193$493$5,259,5727Roadside Attractions
11Enough Said$50,2429%121-112$415$17,169,95011Fox Searchlight
12Percy Jackson: Sea of Monsters$42,187-1%163-22$259$68,217,45917Fox
13We're the Millers$41,43315%164-31$253$150,349,42817Warner Bros. / New Line
14Insidious Chapter 2$38,89021%140-45$278$83,440,30112FilmDistrict
15Prisoners$38,64317%203-52$190$60,941,80411Warner Bros.
16The Family (2013)$21,78113%1304$168$36,796,81912Relativity Media
17Escape Plan$20,05015%141-126$142$24,545,5247Lionsgate / Summit

Platform (1 — 99)

#TitleSat, Nov. 30 2013LocationsAvg.TotalWks.Dist.
1Mandela: Long Walk to Freedom$36,67019%4--$9,168$67,3701Weinstein Company
2Instructions Not Included$25,87417%68-12$381$44,389,40414Lionsgate / Pantelion
3Gori Tere Pyaar Mein$20,91426%56-56$373$314,4172Reliance Entertainment
4Lee Daniels' The Butler$17,57311%71-53$248$115,632,51716Weinstein Company
5The Counselor$12,05610%78-51$155$16,849,6856Fox
6Don Jon$7,7761%26-10$299$24,291,19010Relativity Media
7In a World...$1,840-1%5-4$368$2,961,19317Roadside Attractions
8Runner Runner$1,7270%23-15$75$19,311,2209Fox
9Reaching for the Moon$1,570-19%43$393$42,5984Wolfe Releasing
10The World's End$1,5368%60$256$26,002,05715Focus
11Linsanity$440221%3--$147$285,0679Ketchup Entertainment
12Contempt (2013 re-issue)$24619%1--$246$32,75713Rialto Pictures
13Romeo and Juliet (2013)$22140%120$18$1,161,0408Relativity Media
14Grace Unplugged$2009%4-6$50$2,506,8529Roadside Attractions
15Big Sur$506%21$25$34,7065Ketchup Entertainment