Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Daily Domestic Gross Wed, Dec. 4 2013

Wide (1000+)

#TitleWed, Dec. 4 2013LocationsAvg.TotalWks.Dist.
1The Hunger Games: Catching Fire$3,017,817-25%4,1630$725$306,725,9792Lionsgate
2Frozen (2013)$1,831,849-27%3,7420$490$100,770,2602Disney
3Thor: The Dark World$498,942-24%3,2860$152$188,390,5744Disney
4Homefront$479,237-32%2,5700$186$11,424,0981Open Road
5Delivery Man$390,667-24%3,0360$129$20,629,8792Disney / DreamWorks
6The Book Thief$353,205-23%1,2340$286$9,028,8004Fox
7The Best Man Holiday$327,040-24%1,717-68$190$64,256,8453Universal
812 Years a Slave$176,761-12%1,1650$152$33,692,0367Fox Searchlight
9Last Vegas$171,701-20%1,854-109$93$59,151,9035CBS Films
10Gravity$136,225-18%1,0160$134$250,137,2009Warner Bros.
11Black Nativity$127,682-33%1,5160$84$5,260,4141Fox Searchlight
12Jackass Presents: Bad Grandpa$99,061-15%1,503-116$66$99,100,2786Paramount
13Free Birds$35,575-20%2,2870$16$53,410,8525Relativity Media

Limited (100 — 999)

#TitleWed, Dec. 4 2013LocationsAvg.TotalWks.Dist.
1Philomena$332,369-16%83582$398$5,661,4602Weinstein Company
2Dallas Buyers Club$182,570-10%6966$262$10,761,0145Focus
3Oldboy (2013)$86,368-23%5830$148$1,572,8081FilmDistrict
4Captain Phillips$66,307-9%8070$82$102,923,7098Sony / Columbia
5Ender's Game$60,196-12%8430$71$59,571,1685Lionsgate / Summit
6Nebraska$58,411-15%1020$573$1,661,4363Paramount Vantage
7About Time$27,975-23%331-45$85$14,752,5885Universal
8All Is Lost$17,402-18%154-195$113$5,362,5737Roadside Attractions
9Cloudy with a Chance of Meatballs 2$14,855-17%7070$21$115,090,18310Sony / Columbia
10Despicable Me 2$12,310-10%2710$45$366,973,18022Universal
11Prisoners$9,617-17%2030$47$60,993,32711Warner Bros.
12Enough Said$8,448-1%1210$70$17,219,20111Fox Searchlight
13Percy Jackson: Sea of Monsters$6,62519%1630$41$68,256,25017Fox
14We're the Millers$6,344-7%1640$39$150,388,22917Warner Bros. / New Line
15Insidious Chapter 2$5,399-2%1400$39$83,475,20712FilmDistrict
16The Family (2013)$5,295-14%1300$41$36,826,00512Relativity Media
17Escape Plan$3,758-34%1410$27$24,568,4717Lionsgate / Summit

Platform (1 — 99)

#TitleWed, Dec. 4 2013LocationsAvg.TotalWks.Dist.
1Out of the Furnace$14,464--4--$3,616$14,4640Relativity Media
2Mandela: Long Walk to Freedom$3,938-10%4--$985$97,6031Weinstein Company
3Instructions Not Included$3,639-5%680$54$44,418,34014Lionsgate / Pantelion
4Lee Daniels' The Butler$3,417-13%710$48$115,653,07616Weinstein Company
5The Counselor$3,367-20%780$43$16,867,0576Fox
6Don Jon$3,2117%26-10$124$24,305,85510Relativity Media
7Gori Tere Pyaar Mein$3,035-38%56-56$54$336,0932Reliance Entertainment
8Linsanity$1,930-14%32$643$289,9699Ketchup Entertainment
9Reaching for the Moon$53870%4--$135$45,0674Wolfe Releasing
10Runner Runner$53315%230$23$19,314,0429Fox
11The World's End$482-8%60$80$26,004,48915Focus
12Contempt (2013 re-issue)$373203%1--$373$34,01813Rialto Pictures
13In a World...$151-76%5-4$30$2,963,71617Roadside Attractions
14Big Sur$31-43%21$16$34,9195Ketchup Entertainment
15Grace Unplugged$24-17%4-6$6$2,507,1599Roadside Attractions
16Romeo and Juliet (2013)$23-26%120$2$1,162,6088Relativity Media