Grosses

'Lucy' Breaks Out with $44.0M; 'Hercules' Stronger than Expected with $29.0MJuly 27, 2014 08:54 AM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong estimated first place start of $44.0 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.1 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.0 million and is estimated to fall 21 percent on Sunday to gross $11.9 million. That places the film's estimated opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable estimated second place take of $29.0 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 13 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.08 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 8 percent on Saturday to take in $10.24 million and is estimated to fall 25 percent on Sunday to gross $7.68 million. That places the film's estimated opening weekend to Friday ratio at 2.62 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.8 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with an estimated third place take of $16.40 million. The critically acclaimed 3D sci-fi action sequel was down 55 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.09 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 67 percent in its second weekend to land in fourth with an estimated $9.9 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.28 million, The Purge: Anarchy is now running just 1 percent behind the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with an estimated $9.3 million. The modestly budgeted computer animated sequel from Disney was down a significant 47 percent from last weekend. Planes: Fire and Rescue has grossed $35.12 million in ten days. That places the film 22.5 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with an estimated $4.55 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and is estimated to decline 31 percent on Sunday to gross $1.30 million. That gives the film an estimated opening weekend to Friday ratio of 3.34 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with an estimated $2.72 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,527 from 361 locations for the frame.

Open Road's The Fluffy Movie was off to a lackluster start with an estimated $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,042 for the frame.

Daily Domestic Gross Wed, Jan. 1 2014

Wide (1000+)

#TitleWed, Jan. 1 2014LocationsAvg.TotalWks.Dist.
1Frozen (2013)$8,718,93923%3,3350$2,614$271,811,5876Disney
2The Hobbit: The Desolation of Smaug$7,792,17441%3,9280$1,984$209,334,2523Warner Bros. / New Line
3The Wolf of Wall Street$5,671,03672%2,5370$2,235$47,119,9711Paramount
4American Hustle$5,444,64125%2,5070$2,172$72,963,1653Sony / Columbia
5Anchorman 2: The Legend Continues$4,869,08261%3,5070$1,388$95,448,8502Paramount
6Saving Mr. Banks$4,178,8526%2,1100$1,980$48,266,3213Disney
7The Secret Life of Walter Mitty$4,060,34122%2,9090$1,396$35,544,6721Fox
8The Hunger Games: Catching Fire$2,880,32140%2,31510$1,244$398,407,0266Lionsgate
947 Ronin$2,567,99579%2,6890$955$26,420,7701Universal
10Grudge Match$2,236,32637%2,8380$788$18,476,5521Warner Bros.
11Walking With Dinosaurs$2,025,48422%3,24312$625$26,371,2512Fox
12Tyler Perry's A Madea Christmas$1,391,08940%1,788-15$778$46,673,9423Lionsgate
13Justin Bieber's Believe$293,32150%1,0370$283$5,174,7571Open Road

Limited (100 — 999)

#TitleWed, Jan. 1 2014LocationsAvg.TotalWks.Dist.
1Philomena$550,26814%7270$757$17,862,3026Weinstein Company
2Mandela: Long Walk to Freedom$545,34668%9750$559$5,781,4665Weinstein Company
3Inside Llewyn Davis$418,36142%1611$2,599$5,617,2894CBS Films
4Dhoom 3$270,99036%220-19$1,232$7,456,3972Yash Raj Films
5Nebraska$220,12510%2500$881$6,278,2237Paramount Vantage
6The Book Thief$216,11224%48118$449$18,430,8448Fox
7Thor: The Dark World$205,02050%3190$643$202,856,7528Disney
8Cloudy with a Chance of Meatballs 2$185,63555%3030$613$117,043,08914Sony / Columbia
9Gravity$180,73431%1750$1,033$255,041,96313Warner Bros.
1012 Years a Slave$123,78983%1547$804$38,075,16011Fox Searchlight
11Ender's Game$97,073102%24913$390$61,380,5379Lionsgate / Summit
12Dallas Buyers Club$94,98479%124-13$766$15,942,1979Focus
13Free Birds$84,15667%2430$346$54,626,6929Relativity Media
14Last Vegas$72,85632%2210$330$62,864,4519CBS Films
15Jackass Presents: Bad Grandpa$69,454150%2570$270$101,407,21310Paramount
16The Best Man Holiday$51,600100%120-75$430$70,365,1507Universal
17Captain Phillips$48,07233%1110$433$104,686,12912Sony / Columbia
18Despicable Me 2$42,07559%165-10$255$367,835,34526Universal
19Delivery Man$39,80133%1360$293$29,744,6856Disney / DreamWorks
20Escape Plan$23,404167%107-3$219$25,001,04911Lionsgate / Summit
21Out of the Furnace$15,41472%1020$151$11,155,5664Relativity Media

Platform (1 — 99)

#TitleWed, Jan. 1 2014LocationsAvg.TotalWks.Dist.
1Her (2013)$270,57187%470$5,757$2,127,1002Warner Bros.
2August: Osage County$61,54964%5--$12,310$315,6401Weinstein Company
3Lone Survivor$35,286162%20$17,643$223,6141Universal
4Homefront$23,09187%750$308$20,145,9675Open Road
5All Is Lost$18,66856%67-16$279$5,990,76111Roadside Attractions
6Percy Jackson: Sea of Monsters$9,80192%53-32$185$68,491,54521Fox
7Enough Said$8,12644%27-15$301$17,472,71315Fox Searchlight
8Lee Daniels' The Butler$7,80156%340$229$116,187,92920Weinstein Company
9Black Nativity$2,92998%24-39$122$7,007,2595Fox Searchlight
10Oldboy (2013)$2,019347%210$96$2,192,5435FilmDistrict
11Don Jon$1,7511083%310$56$24,471,13414Relativity Media
12The Family (2013)$1,23725%290$43$36,914,19116Relativity Media