Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Daily Domestic Gross Sat, Jan. 4 2014

Wide (1000+)

#TitleSat, Jan. 4 2014LocationsAvg.TotalWks.Dist.
1Frozen (2013)$8,037,47519%3,318-17$2,422$291,905,7337Disney
2The Hobbit: The Desolation of Smaug$6,671,10831%3,730-198$1,789$225,152,9464Warner Bros. / New Line
3Paranormal Activity: The Marked Ones$6,494,106-26%2,867--$2,265$15,216,2501Paramount
4The Wolf of Wall Street$5,562,51629%2,55720$2,175$59,761,4782Paramount
5American Hustle$5,514,13332%2,51811$2,190$85,196,9974Sony / Columbia
6Anchorman 2: The Legend Continues$4,464,88115%3,407-100$1,311$106,426,6053Paramount
7Saving Mr. Banks$3,848,20530%2,1100$1,824$57,064,4734Disney
8The Secret Life of Walter Mitty$3,443,67722%2,92213$1,179$43,732,1772Fox
9The Hunger Games: Catching Fire$3,046,35125%2,143-172$1,422$405,577,5527Lionsgate
10Grudge Match$2,320,15929%2,85618$812$23,633,0262Warner Bros.
1147 Ronin$2,098,21029%2,6901$780$31,356,1252Universal
12Walking With Dinosaurs$1,534,25723%2,560-683$599$30,380,6203Fox
13Tyler Perry's A Madea Christmas$1,351,25231%1,474-314$917$49,697,7084Lionsgate
14Mandela: Long Walk to Freedom$485,42444%1,01035$481$6,829,2036Weinstein Company
15Justin Bieber's Believe$230,16312%1,0370$222$5,824,7922Open Road

Limited (100 — 999)

#TitleSat, Jan. 4 2014LocationsAvg.TotalWks.Dist.
1Philomena$682,04570%607-120$1,124$19,226,8547Weinstein Company
2Inside Llewyn Davis$494,84961%156-5$3,172$6,615,0265CBS Films
3Nebraska$289,06165%240-10$1,204$6,848,9828Paramount Vantage
4The Book Thief$234,89932%329-152$714$18,975,3739Fox
5Gravity$207,39636%165-10$1,257$255,504,22414Warner Bros.
6Thor: The Dark World$205,56624%291-28$706$203,343,9389Disney
7Cloudy with a Chance of Meatballs 2$180,27313%278-25$648$117,513,56715Sony / Columbia
812 Years a Slave$147,90052%151-3$979$38,388,81112Fox Searchlight
9Dhoom 3$147,30157%138-82$1,067$7,777,3743Yash Raj Films
10Dallas Buyers Club$135,16646%1284$1,056$16,225,22310Focus
11Ender's Game$94,24622%242-7$389$61,607,68810Lionsgate / Summit
12Last Vegas$87,77733%25736$342$63,067,08010CBS Films
13Free Birds$84,65712%25310$335$54,844,46610Relativity Media
14Jackass Presents: Bad Grandpa$74,12827%220-37$337$101,582,92611Paramount
15Captain Phillips$54,01743%105-6$514$104,805,57313Sony / Columbia
16The Best Man Holiday$50,68544%13010$390$70,472,5358Universal
17Lee Daniels' The Butler$46,05440%13399$346$116,271,15921Weinstein Company
18Delivery Man$44,69531%1459$308$29,847,6797Disney / DreamWorks
19Despicable Me 2$42,28027%151-14$280$367,935,59527Universal

Platform (1 — 99)

#TitleSat, Jan. 4 2014LocationsAvg.TotalWks.Dist.
1Her (2013)$312,81652%470$6,656$2,783,7393Warner Bros.
2August: Osage County$57,29941%50$11,460$439,6812Weinstein Company
3Lone Survivor$34,80950%20$17,405$299,8882Universal
4All Is Lost$22,10255%714$311$6,036,95412Roadside Attractions
5Escape Plan$21,89637%84-23$261$25,051,35312Lionsgate / Summit
6Enough Said$10,30680%23-4$448$17,492,43716Fox Searchlight
7Out of the Furnace$9,92741%59-43$168$11,181,3995Relativity Media
8Percy Jackson: Sea of Monsters$8,67319%39-14$222$68,513,51222Fox
9Black Nativity$1,99264%15-9$133$7,011,7896Fox Searchlight
10The Family (2013)$1,28918%19-10$68$36,917,13517Relativity Media
11Don Jon$1,1989%21-10$57$24,474,28615Relativity Media