Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Daily Domestic Gross Mon, Jan. 20 2014

Wide (1000+)

#TitleMon, Jan. 20 2014LocationsAvg.TotalWks.Dist.
1Ride Along$7,110,210-32%2,663--$2,670$48,626,3801Universal
2The Nut Job$6,277,0007%3,427--$1,832$25,700,0001Open Road
3Frozen (2013)$4,296,6988%2,979-260$1,442$336,699,9139Disney
4Lone Survivor$3,870,755-24%2,989114$1,295$76,739,6914Universal
5Jack Ryan: Shadow Recruit$2,582,745-21%3,387--$763$18,034,7261Paramount
6American Hustle$1,898,632-21%2,204-425$861$117,596,1866Sony / Columbia
7August: Osage County$1,436,365-30%2,0511146$700$19,390,3564Weinstein Company
8The Wolf of Wall Street$1,301,040-28%1,930-591$674$91,147,0214Paramount
9Saving Mr. Banks$955,486-7%2,449-222$390$76,115,0126Disney
10Devil's Due$837,138-54%2,544--$329$9,145,3581Fox
11The Hobbit: The Desolation of Smaug$835,207-21%1,815-1260$460$249,360,0096Warner Bros. / New Line
12Her (2013)$797,775-28%1,7290$461$15,831,6195Warner Bros.
13The Legend Of Hercules$757,752-25%2,1040$360$15,130,5462Lionsgate / Summit
14The Hunger Games: Catching Fire$568,638-16%1,328-434$428$418,019,6119Lionsgate
15Anchorman 2: The Legend Continues$411,117-24%1,731-1281$238$122,510,2395Paramount
16The Secret Life of Walter Mitty$351,4487%1,037-1547$339$55,447,2894Fox
17Paranormal Activity: The Marked Ones$202,127-48%1,569-1314$129$31,535,3523Paramount

Limited (100 — 999)

#TitleMon, Jan. 20 2014LocationsAvg.TotalWks.Dist.
1Gravity$440,224-10%944789$466$258,717,93016Warner Bros.
212 Years a Slave$429,491-1%761647$564$41,073,62714Fox Searchlight
3Philomena$288,162-18%505-102$571$24,312,0279Weinstein Company
4Dallas Buyers Club$225,695-20%419294$539$18,038,91512Focus
5Nebraska$203,517-8%408-113$499$9,861,44210Paramount Vantage
6Inside Llewyn Davis$194,907-21%585-144$333$11,239,3327CBS Films
7Captain Phillips$126,752-5%903789$140$105,768,18515Sony / Columbia
8Cloudy with a Chance of Meatballs 2$125,37036%256-8$490$118,552,55617Sony / Columbia
9Walking With Dinosaurs$106,4741%454-885$235$34,402,7285Fox
1047 Ronin$66,885-45%343-1016$195$37,667,1054Universal
11The Book Thief$60,5853%190-113$319$20,217,87811Fox
12Thor: The Dark World$53,350--185-72$288$204,286,53611Disney
13Free Birds$45,58117%199-33$229$55,320,37612Relativity Media
14Tyler Perry's A Madea Christmas$34,298-20%391-649$88$52,256,3876Lionsgate
15Grudge Match$30,953-19%408-1597$76$29,090,2404Warner Bros.
16Mandela: Long Walk to Freedom$26,10317%122-241$214$8,002,9808Weinstein Company
17Last Vegas$22,718-27%194-46$117$63,626,03912CBS Films
18Jackass Presents: Bad Grandpa$15,366-41%154-38$100$101,978,84013Paramount
19Lee Daniels' The Butler$15,192-5%119-17$128$116,544,50923Weinstein Company

Platform (1 — 99)

#TitleMon, Jan. 20 2014LocationsAvg.TotalWks.Dist.
1The Past$21,427--30--$714$398,0505Sony Pictures Classics
2The Invisible Woman$18,660--26--$718$279,4964Sony Pictures Classics
3Hubble 3D$16,786--12--$1,399$42,202,570201Warner Bros. / IMAX
4All Is Lost$14,97649%62-7$242$6,192,16514Roadside Attractions
5Blue Jasmine$10,208--28--$365$33,155,72826Sony Pictures Classics
6Delivery Man$10,120--79--$128$30,079,2509Disney / DreamWorks
7Out of the Furnace$8,861-21%9760$91$11,273,3487Relativity Media
8Space Station 3D$6,852--3--$2,284$89,873,976614IMAX
9Like Father, Like Son (2014)$4,469--2--$2,235$20,5131IFC Films
10Journey to the South Pacific$3,684--4--$921$108,0198IMAX / MacGillivray Freeman
11Percy Jackson: Sea of Monsters$3,650--24-9$152$68,552,87624Fox
12Blue Is the Warmest Color$3,583--12--$299$2,147,00813IFC Films
13The Best Offer$2,066--6--$344$21,6263IFC Films
14In Bloom$1,954--2--$977$21,1422Big World Pictures
15Big Bad Wolves$1,545--6--$258$7,8871Magnolia / Magnet
16Contempt (2013 re-issue)$1,3765%2--$688$40,57520Rialto Pictures
17The Armstrong Lie$1,300--9--$144$368,80711Sony Pictures Classics
18Maidentrip$1,283--1--$1,283$17,6095First Run Features
19Born to Be Wild 3D$1,165--7--$166$23,137,632146Warner Bros. / IMAX
20Kill Your Darlings$1,083--12--$90$1,015,19614Sony Pictures Classics
21Life of a King$478--16--$30$5,7091Millennium Entertainment
22Under the Sea 3D$414--4--$104$33,724,945258Warner Bros. / IMAX
23Muscle Shoals$392--11--$36$682,00517Magnolia Pictures
24Wadjda$342--8--$43$1,422,51819Sony Pictures Classics
25To the Arctic 3D$179--8--$22$13,765,76492Warner Bros. / IMAX
26Indigo Children$131152%1--$131$1,9601Striped Entertainment
27Return to Nuke 'Em High: Volume 1$55-66%10$55$4,7902Anchor Bay Films