Grosses

'Lucy' Breaks Out with $44.0M; 'Hercules' Stronger than Expected with $29.0MJuly 27, 2014 08:54 AM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong estimated first place start of $44.0 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.1 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.0 million and is estimated to fall 21 percent on Sunday to gross $11.9 million. That places the film's estimated opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable estimated second place take of $29.0 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 13 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.08 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 8 percent on Saturday to take in $10.24 million and is estimated to fall 25 percent on Sunday to gross $7.68 million. That places the film's estimated opening weekend to Friday ratio at 2.62 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.8 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with an estimated third place take of $16.40 million. The critically acclaimed 3D sci-fi action sequel was down 55 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.09 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 67 percent in its second weekend to land in fourth with an estimated $9.9 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.28 million, The Purge: Anarchy is now running just 1 percent behind the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with an estimated $9.3 million. The modestly budgeted computer animated sequel from Disney was down a significant 47 percent from last weekend. Planes: Fire and Rescue has grossed $35.12 million in ten days. That places the film 22.5 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with an estimated $4.55 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and is estimated to decline 31 percent on Sunday to gross $1.30 million. That gives the film an estimated opening weekend to Friday ratio of 3.34 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with an estimated $2.72 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,527 from 361 locations for the frame.

Open Road's The Fluffy Movie was off to a lackluster start with an estimated $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,042 for the frame.

Daily Domestic Gross Mon, Feb. 17 2014

Wide (1000+)

#TitleMon, Feb. 17 2014LocationsAvg.TotalWks.Dist.
1The LEGO Movie$12,632,036-25%3,7750$3,346$142,781,3962Warner Bros.
2RoboCop (2014)$3,380,151-49%3,372--$1,002$30,007,1931Sony / Columbia
3The Monuments Men$2,438,633-46%3,0830$791$46,582,7902Sony / Columbia
4About Last Night$2,189,190-55%2,253--$972$27,838,2011Sony / Screen Gems
5Frozen (2013)$1,830,553-13%2,101-359$871$378,248,34713Disney
6Ride Along$1,120,065-48%2,517-283$445$117,202,6805Universal
7Endless Love (2014)$1,100,480-52%2,896--$380$14,407,6051Universal
8Winter's Tale$709,365-49%2,965--$239$8,007,0591Warner Bros.
9The Nut Job$688,2373%1,918-1086$359$58,277,7805Open Road
10Lone Survivor$563,655-52%2,013-856$280$118,976,2568Universal
11That Awkward Moment$417,532-48%1,922-887$217$21,960,9313Focus
12American Hustle$393,538-43%1,072-568$367$141,847,53410Sony / Columbia
13Jack Ryan: Shadow Recruit$344,888-42%1,278-861$270$48,024,0245Paramount
14Philomena$330,873-37%1,225721$270$30,928,44313Weinstein Company
15Vampire Academy$294,648-42%2,6760$110$6,958,2982Weinstein Company
16August: Osage County$173,837-42%1,010-317$172$35,938,9448Weinstein Company
17Labor Day (2013)$159,969-47%1,664-920$96$12,605,2123Paramount

Limited (100 — 999)

#TitleMon, Feb. 17 2014LocationsAvg.TotalWks.Dist.
1The Wolf of Wall Street$359,280-44%751-416$478$111,034,8048Paramount
2Gravity$214,657-36%355-346$605$268,172,92620Warner Bros.
312 Years a Slave$140,535-29%386-292$364$48,355,27518Fox Searchlight
4Nebraska$110,038-42%324-201$340$15,910,82514Paramount Vantage
5The Hobbit: The Desolation of Smaug$108,755-30%285-252$382$256,231,64110Warner Bros. / New Line
6Her (2013)$108,186-39%255-202$424$23,419,1319Warner Bros.
7The Hunger Games: Catching Fire$91,417-38%326-203$280$423,202,84813Lionsgate
8The Oscar Nominated Short Films 2014$71,715--167--$429$1,452,3833ShortsHD
9Dallas Buyers Club$70,350-41%223-265$315$24,344,52016Focus
10I, Frankenstein$70,329-49%468-959$150$18,409,3154Lionsgate
11Thor: The Dark World$58,409--212--$276$205,517,63415Disney
12Saving Mr. Banks$50,557--212--$238$82,297,38210Disney
13Walking With Dinosaurs$48,511-19%248-3$196$35,458,2419Fox
14The Secret Life of Walter Mitty$40,966-16%201-41$204$57,497,5148Fox
15Anchorman 2: The Legend Continues$31,284-45%261-85$120$125,118,1359Paramount
16Cloudy with a Chance of Meatballs 2$29,893-10%181-16$165$119,435,06421Sony / Columbia
17Captain Phillips$12,582-45%135-47$93$106,871,72019Sony / Columbia
18Devil's Due$12,159-61%123-262$99$15,630,0135Fox
19Grudge Match$12,087-53%291-50$42$29,673,5868Warner Bros.
20Delivery Man$10,498--114--$92$30,485,80213Disney / DreamWorks

Platform (1 — 99)

#TitleMon, Feb. 17 2014LocationsAvg.TotalWks.Dist.
1Gloria (2014)$57,631-44%9833$588$1,011,2284Roadside Attractions
2Journey to the South Pacific$46,721--15--$3,115$543,06812IMAX / MacGillivray Freeman
3Beijing Love Story$28,270--9--$3,141$168,3761China Lion Film
4Inside Llewyn Davis$21,808-45%86-43$254$12,961,93011CBS Films
5The Book Thief$21,114-10%94-41$225$21,099,43215Fox
6The Past$21,064--77--$274$1,017,5399Sony Pictures Classics
7The Great Beauty$21,045--52--$405$1,970,45414Janus Films
8Hasee Toh Phasee$20,568-56%77-11$267$575,9462Reliance Entertainment
9Hubble 3D$14,796--16--$925$42,495,132205Warner Bros. / IMAX
10Tim's Vermeer$12,925--12--$1,077$215,6713Sony Pictures Classics
11The Legend Of Hercules$11,546-51%90-158$128$18,530,3886Lionsgate / Summit
12The Invisible Woman$10,492--44--$238$1,051,4828Sony Pictures Classics
13Free Birds$9,432-16%75-34$126$55,618,21316Relativity Media
14Like Father, Like Son (2014)$8,711--15--$581$142,2865IFC Films
15Paranormal Activity: The Marked Ones$5,695-57%62-41$92$32,453,3457Paramount
16When Comedy Went to School$5,170--7--$739$273,86329International Film Circuit
17Stranger By the Lake$5,164--9--$574$174,6424Strand Releasing
18Mandela: Long Walk to Freedom$4,344-20%34-12$128$8,221,85612Weinstein Company
19Under the Sea 3D$2,787--4--$697$33,746,274262Warner Bros. / IMAX
20Blue Jasmine$2,730--16--$171$33,268,64230Sony Pictures Classics
21The Last of the Unjust$2,368--4--$592$30,9392Cohen Media Group
22Last Vegas$2,366-44%41-19$58$63,910,58316CBS Films
23Born to Be Wild 3D$2,217--6--$370$23,173,685150Warner Bros. / IMAX
24Jimmy P$2,133--1--$2,133$9,3241IFC Films
25Visitors$1,704--10--$170$44,0994Cinedigm
26To the Arctic 3D$1,675--9--$186$13,810,71496Warner Bros. / IMAX
27Gimme Shelter (2014)$1,577-26%15-61$105$1,354,4024Roadside Attractions
28Blue Is the Warmest Color$1,352--9--$150$2,190,51017IFC Films
29Knights of Badassdom$1,256-55%2-7$628$101,9604eOne Films US
30The Best Offer$889--8--$111$73,1687IFC Films
31Alphaville (2014 re-issue)$8406%10$840$15,9732Rialto Pictures
32Adult World$585--2--$293$4,3681IFC Films
33All Is Lost$562-50%9-3$62$6,259,62218Roadside Attractions
34The Pretty One$305-45%10$305$4,6392Dada Films
35Kill Your Darlings$295--4--$74$1,028,46718Sony Pictures Classics
36At Middleton$213-59%1-7$213$53,1393Anchor Bay / Freestyle
37Big Bad Wolves$181--3--$60$23,6375Magnolia / Magnet
38Muscle Shoals$72--3--$24$690,27121Magnolia Pictures
39Sweet Dreams (2013)$47--2--$24$33,83816International Film Circuit
40The Armstrong Lie$30--1--$30$381,70315Sony Pictures Classics