Grosses

'Lucy' Breaks Out with $44.0M; 'Hercules' Stronger than Expected with $29.0MJuly 27, 2014 08:54 AM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong estimated first place start of $44.0 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.1 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.0 million and is estimated to fall 21 percent on Sunday to gross $11.9 million. That places the film's estimated opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable estimated second place take of $29.0 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 13 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.08 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 8 percent on Saturday to take in $10.24 million and is estimated to fall 25 percent on Sunday to gross $7.68 million. That places the film's estimated opening weekend to Friday ratio at 2.62 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.8 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with an estimated third place take of $16.40 million. The critically acclaimed 3D sci-fi action sequel was down 55 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.09 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 67 percent in its second weekend to land in fourth with an estimated $9.9 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.28 million, The Purge: Anarchy is now running just 1 percent behind the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with an estimated $9.3 million. The modestly budgeted computer animated sequel from Disney was down a significant 47 percent from last weekend. Planes: Fire and Rescue has grossed $35.12 million in ten days. That places the film 22.5 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with an estimated $4.55 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and is estimated to decline 31 percent on Sunday to gross $1.30 million. That gives the film an estimated opening weekend to Friday ratio of 3.34 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with an estimated $2.72 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,527 from 361 locations for the frame.

Open Road's The Fluffy Movie was off to a lackluster start with an estimated $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,042 for the frame.

Daily Domestic Gross Wed, Feb. 26 2014

Wide (1000+)

#TitleWed, Feb. 26 2014LocationsAvg.TotalWks.Dist.
1The LEGO Movie$1,218,037-23%3,890115$313$187,047,9663Warner Bros.
23 Days to Kill$857,157-22%2,872--$298$15,066,2101Relativity Media
3The Monuments Men$708,577-12%3,064-19$231$59,978,5183Sony / Columbia
4Pompeii$692,782-31%2,658--$261$12,800,5511Sony / TriStar
5RoboCop (2014)$622,049-24%3,3720$184$46,115,0552Sony / Columbia
6About Last Night$474,817-19%2,2530$211$39,896,8142Sony / Screen Gems
7Frozen (2013)$246,519-9%1,891-210$130$384,852,42414Disney
8Ride Along$240,355-15%2,186-331$110$123,893,8706Universal
9Endless Love (2014)$202,625-22%2,8960$70$20,460,2852Universal
10Winter's Tale$196,398-20%2,9650$66$11,880,9752Warner Bros.
11Philomena$180,086-1%1,004-221$179$33,220,29914Weinstein Company
12Lone Survivor$151,055-5%1,516-497$100$122,163,5419Universal
13That Awkward Moment$111,276-26%1,208-714$92$24,421,1454Focus
14The Nut Job$57,283-4%1,235-683$46$60,074,2606Open Road

Limited (100 — 999)

#TitleWed, Feb. 26 2014LocationsAvg.TotalWks.Dist.
1American Hustle$167,280-4%903-169$185$144,597,39111Sony / Columbia
2The Wolf of Wall Street$132,692-7%627-124$212$113,209,2259Paramount
3Gravity$72,162-12%348-7$207$269,502,09921Warner Bros.
4Jack Ryan: Shadow Recruit$72,158-15%807-471$89$49,516,9856Paramount
512 Years a Slave$71,574-5%349-37$205$49,280,17819Fox Searchlight
6Nebraska$54,4810%210-114$259$16,675,37215Paramount Vantage
7August: Osage County$54,474-5%525-485$104$36,827,0519Weinstein Company
8Her (2013)$52,430-1%250-5$210$24,124,03410Warner Bros.
9Dallas Buyers Club$36,3655%175-48$208$24,845,16117Focus
10In Secret$29,358-2%266--$110$352,3171Roadside Attractions
11The Hobbit: The Desolation of Smaug$25,499-21%266-19$96$256,719,00111Warner Bros. / New Line
12Gloria (2014)$24,512-5%11012$223$1,418,0335Roadside Attractions
13Labor Day (2013)$24,486-17%418-1246$59$13,179,4584Paramount
14The Hunger Games: Catching Fire$22,924-9%240-86$96$423,694,81414Lionsgate
15Vampire Academy$18,594-12%536-2140$35$7,665,3533Weinstein Company
16The Secret Life of Walter Mitty$14,573-9%2087$70$57,766,0829Fox
17I, Frankenstein$12,396-20%217-251$57$18,706,5265Lionsgate
18Inside Llewyn Davis$11,0717%10721$103$13,106,94812CBS Films
19The Legend Of Hercules$9,143-7%11020$83$18,675,6877Lionsgate / Summit
20Walking With Dinosaurs$7,670-3%214-34$36$35,657,55610Fox
21Grudge Match$3,826-4%108-183$35$29,758,8899Warner Bros.

Platform (1 — 99)

#TitleWed, Feb. 26 2014LocationsAvg.TotalWks.Dist.
1The Wind Rises$29,454-13%21--$1,403$543,6811Disney
2Highway$16,405-37%97--$169$383,8151UTV Motion Pictures
3The Book Thief$8,78413%84-10$105$21,216,30516Fox
4Devil's Due$5,642-3%84-39$67$15,738,8576Fox
5Mandela: Long Walk to Freedom$3,475126%33-1$105$8,251,32013Weinstein Company
6Hasee Toh Phasee$1,769-21%33-44$54$639,7753Reliance Entertainment
7Knights of Badassdom$1,526-19%31$509$119,3975eOne Films US
8Free Birds$1,196-4%56-19$21$55,655,59117Relativity Media
9Barefoot$95821%18--$53$14,2851Roadside Attractions
10The Pretty One$649-12%54$130$13,0723Dada Films
11All Is Lost$304103%5-4$61$6,263,57019Roadside Attractions
12Alphaville (2014 re-issue)$2726%10$272$20,7793Rialto Pictures
13Gimme Shelter (2014)$85-33%5-10$17$1,359,8505Roadside Attractions