Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Daily Domestic Gross Thu, Feb. 27 2014

Wide (1000+)

#TitleThu, Feb. 27 2014LocationsAvg.TotalWks.Dist.
1The LEGO Movie$1,262,1184%3,890115$324$188,310,0843Warner Bros.
23 Days to Kill$734,673-14%2,872--$256$15,800,8831Relativity Media
3The Monuments Men$714,4551%3,064-19$233$60,692,9733Sony / Columbia
4Pompeii$635,133-8%2,658--$239$13,435,6841Sony / TriStar
5RoboCop (2014)$596,389-4%3,3720$177$46,711,4442Sony / Columbia
6About Last Night$454,534-4%2,2530$202$40,351,3482Sony / Screen Gems
7Frozen (2013)$272,71911%1,891-210$144$385,125,14314Disney
8Ride Along$229,530-5%2,186-331$105$124,123,4006Universal
9Endless Love (2014)$202,5450%2,8960$70$20,662,8302Universal
10Winter's Tale$189,175-4%2,9650$64$12,070,1502Warner Bros.
11Philomena$184,3692%1,004-221$184$33,404,66814Weinstein Company
12Lone Survivor$151,4250%1,516-497$100$122,314,9669Universal
13That Awkward Moment$101,728-9%1,208-714$84$24,522,8734Focus
14The Nut Job$56,384-2%1,235-683$46$60,130,6446Open Road

Limited (100 — 999)

#TitleThu, Feb. 27 2014LocationsAvg.TotalWks.Dist.
1American Hustle$191,03914%903-169$212$144,788,43011Sony / Columbia
2The Wolf of Wall Street$139,8275%627-124$223$113,349,0529Paramount
3Gravity$87,43221%348-7$251$269,589,53121Warner Bros.
412 Years a Slave$80,18712%349-37$230$49,360,36519Fox Searchlight
5Jack Ryan: Shadow Recruit$73,7912%807-471$91$49,590,7766Paramount
6August: Osage County$58,3517%525-485$111$36,827,0519Weinstein Company
7Nebraska$52,836-3%210-114$252$16,728,20815Paramount Vantage
8Her (2013)$49,261-6%250-5$197$24,173,29510Warner Bros.
9Dallas Buyers Club$45,77226%175-48$262$24,890,93317Focus
10The Hobbit: The Desolation of Smaug$29,11114%266-19$109$256,748,11211Warner Bros. / New Line
11Gloria (2014)$26,0246%11012$237$1,444,0575Roadside Attractions
12In Secret$25,237-14%266--$95$377,5541Roadside Attractions
13The Hunger Games: Catching Fire$24,6107%240-86$103$423,719,42414Lionsgate
14Labor Day (2013)$23,288-5%418-1246$56$13,202,7464Paramount
15Vampire Academy$20,0928%536-2140$37$7,685,4453Weinstein Company
16The Secret Life of Walter Mitty$16,14411%2087$78$57,782,2269Fox
17Inside Llewyn Davis$12,21510%10721$114$13,119,16312CBS Films
18I, Frankenstein$11,676-6%217-251$54$18,718,2025Lionsgate
19The Legend Of Hercules$9,1400%11020$83$18,684,8277Lionsgate / Summit
20Walking With Dinosaurs$8,3008%214-34$39$35,665,85610Fox
21Grudge Match$3,9453%108-183$37$29,762,8349Warner Bros.

Platform (1 — 99)

#TitleThu, Feb. 27 2014LocationsAvg.TotalWks.Dist.
1The Wind Rises$34,91219%21--$1,662$578,5931Disney
2Highway$12,016-27%97--$124$395,8311UTV Motion Pictures
3The Book Thief$9,0583%84-10$108$21,225,36316Fox
4Devil's Due$4,884-13%84-39$58$15,743,7416Fox
5Knights of Badassdom$4,457192%31$1,486$123,8545eOne Films US
6Mandela: Long Walk to Freedom$1,823-48%33-1$55$8,253,14313Weinstein Company
7Hasee Toh Phasee$1,366-23%33-44$41$641,1413Reliance Entertainment
8Free Birds$1,35113%56-19$24$55,656,94217Relativity Media
9Barefoot$786-18%18--$44$15,0711Roadside Attractions
10The Pretty One$6977%54$139$13,7693Dada Films
11Alphaville (2014 re-issue)$206-24%10$206$20,9853Rialto Pictures
12All Is Lost$100-67%5-4$20$6,263,67019Roadside Attractions
13Gimme Shelter (2014)$60-29%5-10$12$1,359,9105Roadside Attractions