Grosses

'Lucy' Breaks Out with $44.0M; 'Hercules' Stronger than Expected with $29.0MJuly 27, 2014 08:54 AM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong estimated first place start of $44.0 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.1 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.0 million and is estimated to fall 21 percent on Sunday to gross $11.9 million. That places the film's estimated opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable estimated second place take of $29.0 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 13 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.08 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 8 percent on Saturday to take in $10.24 million and is estimated to fall 25 percent on Sunday to gross $7.68 million. That places the film's estimated opening weekend to Friday ratio at 2.62 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.8 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with an estimated third place take of $16.40 million. The critically acclaimed 3D sci-fi action sequel was down 55 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.09 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 67 percent in its second weekend to land in fourth with an estimated $9.9 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.28 million, The Purge: Anarchy is now running just 1 percent behind the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with an estimated $9.3 million. The modestly budgeted computer animated sequel from Disney was down a significant 47 percent from last weekend. Planes: Fire and Rescue has grossed $35.12 million in ten days. That places the film 22.5 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with an estimated $4.55 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and is estimated to decline 31 percent on Sunday to gross $1.30 million. That gives the film an estimated opening weekend to Friday ratio of 3.34 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with an estimated $2.72 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,527 from 361 locations for the frame.

Open Road's The Fluffy Movie was off to a lackluster start with an estimated $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,042 for the frame.

Daily Domestic Gross Fri, Feb. 28 2014

Wide (1000+)

#TitleFri, Feb. 28 2014LocationsAvg.TotalWks.Dist.
1Non-Stop (2014)$10,057,535--3,090--$3,255$10,057,5351Universal
2Son of God$9,457,989--3,260--$2,901$9,457,9891Fox
3The LEGO Movie$4,411,910250%3,770-120$1,170$192,721,9944Warner Bros.
43 Days to Kill$1,454,37698%2,8720$506$17,255,2592Relativity Media
5The Monuments Men$1,445,953102%3,002-62$482$62,138,9264Sony / Columbia
6Pompeii$1,210,63091%2,6580$455$14,646,3142Sony / TriStar
7RoboCop (2014)$1,147,77192%2,885-487$398$47,859,2153Sony / Columbia
8About Last Night$1,037,556128%1,804-449$575$41,388,9043Sony / Screen Gems
9Ride Along$869,085279%1,869-317$465$124,992,4857Universal
10Frozen (2013)$718,026163%1,746-145$411$385,843,16915Disney
11Endless Love (2014)$570,965182%1,874-1022$305$21,233,7953Universal
12Anchorman 2: The Legend Continues$420,409--1,317--$319$125,588,77711Paramount
13Philomena$341,80385%1,09793$312$33,746,47115Weinstein Company
14Lone Survivor$284,52588%1,017-499$280$122,599,49110Universal

Limited (100 — 999)

#TitleFri, Feb. 28 2014LocationsAvg.TotalWks.Dist.
1American Hustle$503,947164%94542$533$145,292,37712Sony / Columbia
2The Wind Rises$467,1491238%496475$942$1,045,7422Disney
3The Wolf of Wall Street$328,078135%505-122$650$113,677,13010Paramount
412 Years a Slave$223,422179%41162$544$49,583,78720Fox Searchlight
5Gravity$215,240146%340-8$633$269,804,77122Warner Bros.
6That Awkward Moment$201,14098%608-600$331$24,724,0135Focus
7Repentance$170,140--152--$1,119$170,1401Lionsgate / Codeblack Films
8Stalingrad (2014)$144,420--308--$469$144,4201Sony / Columbia
9Her (2013)$116,374136%2500$465$24,289,66911Warner Bros.
10Dallas Buyers Club$112,140145%21641$519$25,003,07318Focus
11Nebraska$110,795110%28979$383$16,839,00316Paramount Vantage
12The Nut Job$107,21390%752-483$143$60,237,8577Open Road
13Jack Ryan: Shadow Recruit$83,00312%367-440$226$49,673,7797Paramount
14Winter's Tale$76,620-59%705-2260$109$12,146,7703Warner Bros.
15August: Osage County$66,65814%346-179$193$36,893,70910Weinstein Company
16The Hobbit: The Desolation of Smaug$52,75181%215-51$245$256,800,86312Warner Bros. / New Line
17The Hunger Games: Catching Fire$49,403101%198-42$250$423,768,82715Lionsgate
18Gloria (2014)$41,43659%102-8$406$1,485,4936Roadside Attractions
19The Secret Life of Walter Mitty$35,103117%163-45$215$57,817,32910Fox
20I, Frankenstein$32,510178%169-48$192$18,750,7126Lionsgate
21Walking With Dinosaurs$23,226180%195-19$119$35,689,08211Fox
22Labor Day (2013)$15,531-33%107-311$145$13,218,2775Paramount
23Cloudy with a Chance of Meatballs 2$13,025--163-18$80$119,578,81023Sony / Columbia
24In Secret$12,768-49%109-157$117$390,3222Roadside Attractions
25Vampire Academy$10,959-45%111-425$99$7,696,4044Weinstein Company

Platform (1 — 99)

#TitleFri, Feb. 28 2014LocationsAvg.TotalWks.Dist.
1Highway$29,648147%80-17$371$425,4792UTV Motion Pictures
2The Legend Of Hercules$17,29389%89-21$194$18,702,1208Lionsgate / Summit
3The Book Thief$16,56583%73-11$227$21,241,92817Fox
4Captain Phillips$11,079--96-93$115$107,001,99821Sony / Columbia
5Inside Llewyn Davis$10,776-12%65-42$166$13,129,93913CBS Films
6Devil's Due$8,10766%48-36$169$15,751,8487Fox
7Grudge Match$6,58067%75-33$88$29,769,41410Warner Bros.
8Mandela: Long Walk to Freedom$5,308191%9158$58$8,258,45114Weinstein Company
9Free Birds$3,993196%48-8$83$55,660,93518Relativity Media
10Ernest & Celestine$2,319--1--$2,319$2,3191GKIDS
11Hasee Toh Phasee$1,4687%9-24$163$642,6094Reliance Entertainment
12Alphaville (2014 re-issue)$154-25%10$154$21,1394Rialto Pictures