Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Daily Domestic Gross Sun, Mar. 2 2014

Wide (1000+)

#TitleSun, Mar. 2 2014LocationsAvg.TotalWks.Dist.
1Son of God$6,797,385-27%3,260--$2,085$25,601,8651Fox
2Non-Stop (2014)$6,411,750-48%3,090--$2,075$28,875,6351Universal
3The LEGO Movie$6,150,629-40%3,770-120$1,631$209,138,4404Warner Bros.
4RoboCop (2014)$1,279,703-39%2,885-487$444$51,220,0533Sony / Columbia
53 Days to Kill$1,187,301-49%2,8720$413$20,751,6962Relativity Media
6Pompeii$1,149,133-42%2,6580$432$17,767,1152Sony / TriStar
7Frozen (2013)$1,124,665-37%1,746-145$644$388,756,78315Disney
8The Monuments Men$1,087,800-55%3,002-62$362$65,633,1714Sony / Columbia
9About Last Night$785,131-50%1,804-449$435$43,734,6013Sony / Screen Gems
10Ride Along$691,430-53%1,869-317$370$127,161,0807Universal
11Anchorman 2: The Legend Continues$324,427-47%1,317--$246$126,527,20111Paramount
12Philomena$277,010-53%1,09793$253$34,611,50915Weinstein Company
13Endless Love (2014)$262,360-62%1,874-1022$140$22,189,6103Universal
14Lone Survivor$253,965-48%1,017-499$250$123,341,61610Universal

Limited (100 — 999)

#TitleSun, Mar. 2 2014LocationsAvg.TotalWks.Dist.
1American Hustle$406,323-60%94542$430$146,710,37512Sony / Columbia
2The Wind Rises$396,924-39%496475$800$2,095,9972Disney
3The Wolf of Wall Street$282,359-54%505-122$559$114,570,29210Paramount
4The Nut Job$230,136-29%752-483$306$60,792,1817Open Road
512 Years a Slave$229,403-56%41162$558$50,336,29620Fox Searchlight
6Gravity$223,746-50%340-8$658$270,478,83122Warner Bros.
7Stalingrad (2014)$152,943-28%308--$497$510,8461Sony / Columbia
8That Awkward Moment$114,722-53%608-600$189$25,081,2645Focus
9Repentance$110,645-50%152--$728$501,2901Lionsgate / Codeblack Films
10Dallas Buyers Club$92,103-60%21641$426$25,325,09418Focus
11Her (2013)$85,954-61%2500$344$24,594,34411Warner Bros.
12Nebraska$80,031-60%28979$277$17,118,74716Paramount Vantage
13The Hobbit: The Desolation of Smaug$60,151-40%215-51$280$256,961,18512Warner Bros. / New Line
14Jack Ryan: Shadow Recruit$57,457-56%367-440$157$49,862,8017Paramount
15Winter's Tale$55,138-51%705-2260$78$12,314,2423Warner Bros.
16August: Osage County$52,752-56%346-179$152$37,066,41110Weinstein Company
17The Hunger Games: Catching Fire$44,645-51%198-42$225$423,905,46615Lionsgate
18I, Frankenstein$38,910-36%169-48$230$18,850,4256Lionsgate
19Walking With Dinosaurs$37,645-34%195-19$193$35,783,99611Fox
20Gloria (2014)$30,252-59%102-8$297$1,590,3766Roadside Attractions
21The Secret Life of Walter Mitty$25,766-56%163-45$158$57,901,56310Fox
22Cloudy with a Chance of Meatballs 2$22,977-40%163-18$141$119,640,26423Sony / Columbia
23Labor Day (2013)$10,857-49%107-311$101$13,250,5225Paramount
24In Secret$9,706-52%109-157$89$420,3092Roadside Attractions
25Vampire Academy$9,122-53%111-425$82$7,724,8044Weinstein Company

Platform (1 — 99)

#TitleSun, Mar. 2 2014LocationsAvg.TotalWks.Dist.
1The Legend Of Hercules$21,726-30%89-21$244$18,755,0038Lionsgate / Summit
2Highway$19,856-56%80-17$248$490,5852UTV Motion Pictures
3The Book Thief$10,017-61%73-11$137$21,277,41717Fox
4Captain Phillips$9,184-90%96-93$96$107,100,85521Sony / Columbia
5Free Birds$8,576-34%48-8$179$55,682,51818Relativity Media
6Devil's Due$8,019-41%48-36$167$15,773,3997Fox
7Inside Llewyn Davis$7,712-64%65-42$119$13,159,11413CBS Films
8Mandela: Long Walk to Freedom$4,584-44%9158$50$8,271,23714Weinstein Company
9Grudge Match$4,557-55%75-33$61$29,784,05910Warner Bros.
10Ernest & Celestine$2,940-62%1--$2,940$13,0781GKIDS
11Hasee Toh Phasee$607-68%9-24$67$645,1264Reliance Entertainment
12Alphaville (2014 re-issue)$168-34%10$168$21,5604Rialto Pictures