Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Daily Domestic Gross Mon, Mar. 3 2014

Wide (1000+)

#TitleMon, Mar. 3 2014LocationsAvg.TotalWks.Dist.
1Non-Stop (2014)$2,023,950-68%3,090--$655$30,899,5851Universal
2Son of God$1,471,015-78%3,260--$451$27,072,8801Fox
3The LEGO Movie$1,268,495-79%3,770-120$336$210,406,9354Warner Bros.
43 Days to Kill$410,688-65%2,8720$143$21,162,3842Relativity Media
5The Monuments Men$401,703-63%3,002-62$134$66,034,8744Sony / Columbia
6Pompeii$396,415-66%2,6580$149$18,163,5302Sony / TriStar
7RoboCop (2014)$376,506-71%2,885-487$131$51,596,5593Sony / Columbia
8Frozen (2013)$338,298-70%1,746-145$194$389,095,08115Disney
9About Last Night$284,655-64%1,804-449$158$44,019,2563Sony / Screen Gems
10Ride Along$214,935-69%1,869-317$115$127,376,0157Universal
11Anchorman 2: The Legend Continues$138,502-57%1,317--$105$126,665,70311Paramount
12Philomena$130,068-53%1,09793$119$34,741,57715Weinstein Company
13Endless Love (2014)$121,810-54%1,874-1022$65$22,311,4203Universal
14Lone Survivor$96,615-62%1,017-499$95$123,438,23110Universal

Limited (100 — 999)

#TitleMon, Mar. 3 2014LocationsAvg.TotalWks.Dist.
1American Hustle$153,924-62%94542$163$146,864,29912Sony / Columbia
212 Years a Slave$150,781-34%41162$367$50,487,07720Fox Searchlight
3Gravity$122,116-45%340-8$359$270,600,94722Warner Bros.
4The Wind Rises$115,181-71%496475$232$2,211,1782Disney
5The Wolf of Wall Street$111,583-60%505-122$221$114,681,87510Paramount
6The Nut Job$73,643-68%752-483$98$60,865,8247Open Road
7Dallas Buyers Club$63,517-31%21641$294$25,388,61118Focus
8Stalingrad (2014)$62,686-59%308--$204$573,5321Sony / Columbia
9That Awkward Moment$58,891-49%608-600$97$25,140,1555Focus
10Her (2013)$37,210-57%2500$149$24,631,55411Warner Bros.
11Nebraska$34,786-57%28979$120$17,153,53316Paramount Vantage
12Repentance$29,846-73%152--$196$531,1361Lionsgate / Codeblack Films
13Winter's Tale$28,409-48%705-2260$40$12,342,6513Warner Bros.
14Jack Ryan: Shadow Recruit$24,966-57%367-440$68$49,887,7677Paramount
15August: Osage County$22,490-57%346-179$65$37,088,90110Weinstein Company
16The Hobbit: The Desolation of Smaug$21,106-65%215-51$98$256,982,29112Warner Bros. / New Line
17The Hunger Games: Catching Fire$15,814-65%198-42$80$423,921,28015Lionsgate
18Gloria (2014)$14,953-51%102-8$147$1,605,3296Roadside Attractions
19I, Frankenstein$12,800-67%169-48$76$18,863,2256Lionsgate
20The Secret Life of Walter Mitty$10,158-61%163-45$62$57,911,72110Fox
21Walking With Dinosaurs$7,340-81%195-19$38$35,791,33611Fox
22In Secret$4,849-50%109-157$44$425,1582Roadside Attractions
23Labor Day (2013)$4,535-58%107-311$42$13,255,0575Paramount
24Vampire Academy$3,484-62%111-425$31$7,728,2884Weinstein Company

Platform (1 — 99)

#TitleMon, Mar. 3 2014LocationsAvg.TotalWks.Dist.
1The Book Thief$8,123-19%73-11$111$21,285,54017Fox
2The Legend Of Hercules$7,234-67%89-21$81$18,762,2378Lionsgate / Summit
3Inside Llewyn Davis$4,340-44%65-42$67$13,163,45413CBS Films
4Highway$4,119-79%80-17$51$494,7042UTV Motion Pictures
5Mandela: Long Walk to Freedom$2,997-35%9158$33$8,274,23414Weinstein Company
6Devil's Due$2,943-63%48-36$61$15,776,3427Fox
7Free Birds$2,407-72%48-8$50$55,684,92518Relativity Media
8Grudge Match$2,298-50%75-33$31$29,786,35710Warner Bros.
9Ernest & Celestine$500-83%1--$500$13,5781GKIDS
10Hasee Toh Phasee$307-49%9-24$34$645,4334Reliance Entertainment
11Alphaville (2014 re-issue)$1818%10$181$21,7414Rialto Pictures