Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Daily Domestic Gross Thu, Mar. 6 2014

Wide (1000+)

#TitleThu, Mar. 6 2014LocationsAvg.TotalWks.Dist.
1Non-Stop (2014)$1,606,835-4%3,090--$520$36,738,9251Universal
2Son of God$1,370,0539%3,260--$420$31,494,8951Fox
3The LEGO Movie$1,038,1407%3,770-120$275$213,966,6124Warner Bros.
4The Monuments Men$516,60823%3,002-62$172$67,501,6434Sony / Columbia
53 Days to Kill$430,79910%2,8720$150$22,494,2172Relativity Media
6Pompeii$359,543-7%2,6580$135$19,468,0282Sony / TriStar
7RoboCop (2014)$324,958-5%2,885-487$113$52,746,1083Sony / Columbia
8Frozen (2013)$291,88910%1,746-145$167$390,040,11415Disney
9About Last Night$244,017-6%1,804-449$135$44,848,3903Sony / Screen Gems
10Ride Along$176,8850%1,869-317$95$127,964,0807Universal
11Philomena$173,35326%1,09793$158$35,223,74715Weinstein Company
12Anchorman 2: The Legend Continues$143,5074%1,317--$109$127,101,37711Paramount
13Endless Love (2014)$111,9650%1,874-1022$60$22,694,7903Universal
14Lone Survivor$86,4457%1,017-499$85$123,707,25610Universal

Limited (100 — 999)

#TitleThu, Mar. 6 2014LocationsAvg.TotalWks.Dist.
1American Hustle$154,3099%94542$163$147,330,90812Sony / Columbia
212 Years a Slave$142,6117%41162$347$50,932,03520Fox Searchlight
3The Wind Rises$116,5781%496475$235$2,587,2302Disney
4The Wolf of Wall Street$101,2112%505-122$200$115,002,85710Paramount
5Gravity$93,163-5%340-8$274$270,912,60622Warner Bros.
6That Awkward Moment$68,1828%608-600$112$25,368,6265Focus
7The Nut Job$62,669-5%752-483$83$61,083,6077Open Road
8Dallas Buyers Club$60,6579%21641$281$25,569,60718Focus
9Nebraska$47,03524%28979$163$17,282,51716Paramount Vantage
10Stalingrad (2014)$39,738-43%308--$129$757,6091Sony / Columbia
11Her (2013)$34,4047%2500$138$24,736,17811Warner Bros.
12August: Osage County$34,07125%346-179$98$37,179,45610Weinstein Company
13Jack Ryan: Shadow Recruit$33,20417%367-440$90$49,988,0347Paramount
14Winter's Tale$33,02219%705-2260$47$12,437,8533Warner Bros.
15Repentance$27,914-4%152--$184$622,0971Lionsgate / Codeblack Films
16The Hobbit: The Desolation of Smaug$24,31033%215-51$113$257,053,30712Warner Bros. / New Line
17Gloria (2014)$21,78627%104-6$209$1,662,2426Roadside Attractions
18The Hunger Games: Catching Fire$16,14312%198-42$82$423,969,84315Lionsgate
19The Secret Life of Walter Mitty$10,15215%163-45$62$57,941,61010Fox
20I, Frankenstein$9,891-14%169-48$59$18,900,0986Lionsgate
21Walking With Dinosaurs$7,4552%195-19$38$35,816,97911Fox
22Labor Day (2013)$7,44924%107-311$70$13,275,6005Paramount
23In Secret$7,23615%109-157$66$444,1792Roadside Attractions
24Vampire Academy$3,612-10%111-425$33$7,739,7284Weinstein Company

Platform (1 — 99)

#TitleThu, Mar. 6 2014LocationsAvg.TotalWks.Dist.
1The Book Thief$9,70232%73-11$133$21,308,89817Fox
2Inside Llewyn Davis$8,97952%65-42$138$13,184,47413CBS Films
3The Legend Of Hercules$6,21812%89-21$70$18,780,7938Lionsgate / Summit
4Highway$5,76512%80-17$72$514,1462UTV Motion Pictures
5Mandela: Long Walk to Freedom$5,182103%9158$57$8,285,63714Weinstein Company
6Devil's Due$2,9528%48-36$62$15,785,3357Fox
7Free Birds$2,3333%48-8$49$55,692,41418Relativity Media
8Grudge Match$2,31035%75-33$31$29,792,82710Warner Bros.
9Ernest & Celestine$481-8%1--$481$15,0071GKIDS
10Hasee Toh Phasee$24050%9-24$27$646,0344Reliance Entertainment
11Alphaville (2014 re-issue)$203-23%21$102$22,3304Rialto Pictures