Grosses

With $36.25M 'Dawn of the Planet of the Apes' Holds off 'The Purge: Anarchy' ($29.8M), 'Planes: Fire and Rescue' ($17.5M) and 'Sex Tape' ($14.6M)July 21, 2014 12:48 PM

by Daniel Garris

As was widely expected, Fox's Dawn of the Planet of the Apes held onto first place this weekend with $36.25 million. The critically acclaimed 3D sci-fi action sequel was down 50 percent from last weekend, which represented a very healthy second weekend hold for a blockbuster level film in the middle of summer. The film's second weekend hold was quite similar to the 49 percent 2011's Rise of the Planet of the Apes fell when it grossed $27.83 million during its second weekend of release. With a ten-day start of $139.21 million, Dawn of the Planet of the Apes is running an impressive 32 percent ahead of the $105.21 million ten-day take of Rise of the Planet of the Apes. This weekend's hold is a strong sign for Dawn of the Planet of the Apes going forward, though the film will also soon be facing more direct competition from the likes of Universal's Lucy, Paramount's Hercules and Disney's Guardians of the Galaxy.

Universal's The Purge: Anarchy was easily the strongest of the weekend's three new wide releases, with a second place take of $29.82 million. The sequel to last year's break-out horror film debuted in line with expectations. However, the film did open 12 percent below the $34.06 million debut of The Purge. The Purge: Anarchy took in $13.01 million on Friday (which included an estimated $2.6 million from Thursday night shows), fell 27 percent on Saturday to gross $9.51 million and fell just 23 percent on Sunday to take in $7.29 million. That placed the film's opening weekend to Friday ratio at 2.29 to 1, which represented a bit less initial front-loading than the 2.03 to 1 ratio registered by The Purge. The Purge: Anarchy will hope to hold up a bit better than The Purge did, in part from not having to face competition from the likes of Man of Steel and World War Z. The Purge: Anarchy received a solid B rating on CinemaScore. The audience breakdown for the film skewed slightly towards female moviegoers (52 percent) and towards moviegoers under the age of 25 (61 percent).

Planes: Fire and Rescue debuted in third with $17.51 million. The modestly budgeted computer animated sequel from Disney opened slightly below pre-release expectations and 21 percent below the $22.23 million debut of Planes last summer. While this summer has had a relatively limited amount of choices for family audiences, Planes: Fire and Rescue may have failed to have capitalized from the fairly empty family marketplace due in part to arriving in theatres so soon after its predecessor. Planes: Fire and Rescue opened with $6.37 million on Friday, increased 4 percent on Saturday to take in $6.61 million and fell 31 percent on Sunday to gross $4.53 million. That gave the film an opening weekend to Friday ratio of 2.75 to 1. Planes: Fire and Rescue received a strong A rating on CinemaScore. The audience breakdown for the film was split evenly between genders and skewed towards moviegoers 25 years and younger (59 percent). Family audiences represented 78 percent of the film's overall audience.

Sony's Sex Tape debuted in fourth with a significantly poorer than expected $14.61 million. The R-rated comedy starring Cameron Diaz and Jason Segel opened a disappointing 54 percent softer than the $31.60 million start of 2011's Bad Teacher. Sex Tape appears to have been hurt from both its poor critical reviews and from arriving in the marketplace on the heels of a number of successful comedies over the past few months (The Other Woman, Neighbors, 22 Jump Street and Tammy). Sex Tape opened with $5.67 million on Friday (which included an estimated $1.1 million from Thursday night shows), fell 7 percent on Saturday to gross $5.28 million and declined 31 percent on Sunday to gross $3.66 million. That placed the film's opening weekend to Friday ratio at 2.58 to 1. While Sex Tape could be helped out going forward by the lack of new comedies entering the marketplace over the next few weeks, its troubling C+ rating on CinemaScore isn't a good early sign. The audience breakdown for Sex Tape skewed slightly towards female moviegoers (53 percent) and moviegoers 30 years and over (52 percent).

Transformers: Age of Extinction rounded out the weekend's top five with $9.85 million. The fourth installment of Paramount's blockbuster sci-fi action franchise finally stabilized this weekend, as it was down a solid 40 percent. Transformers: Age of Extinction has grossed $227.00 million through 24 days of release. While that already makes the film one of the year's highest grossing releases thus far domestically, it is also a significant 28.5 percent softer than the $317.37 million 24-day take of 2011's Transformers: Dark of the Moon.

Warner's Tammy placed in sixth with $7.40 million. The Melissa McCarthy comedy vehicle was down a solid 41 percent and was likely helped out a bit this weekend by the poorer than expected start of Sex Tape. Tammy has grossed a very solid $71.05 million in 19 days, which already gives the film a current total gross to opening weekend ratio of 3.29 to 1.

On the platform front, IFC Films' Boyhood maintained momentum nicely this weekend by taking in $1.17 million from 34 locations. That gave the film a strong per-location average of $34,418 for the frame and represented a 202 percent increase over last weekend's five-location start. Boyhood has grossed a strong $1.79 million in ten days of platform release and will expand into additional locations next weekend.

Daily Domestic Gross Sun, Mar. 23 2014

Wide (1000+)

#TitleSun, Mar. 23 2014LocationsAvg.TotalWks.Dist.
1Divergent$11,970,266-40%3,936--$3,041$54,607,7471Lionsgate / Summit
2Muppets Most Wanted$5,203,550-27%3,194--$1,629$17,005,1261Disney
3Mr. Peabody & Sherman$3,808,018-28%3,607-344$1,056$81,134,9423Fox / DreamWorks Animation
4300: Rise of an Empire$2,446,301-33%3,085-405$793$93,592,1943Warner Bros.
5Need For Speed$2,257,975-34%3,1150$725$30,565,5142Disney / DreamWorks
6Non-Stop (2014)$1,678,650-42%2,945-238$570$78,709,5554Universal
7The LEGO Movie$1,320,939-29%2,501-539$528$243,385,9187Warner Bros.
8Son of God$950,350-14%2,139-851$444$55,669,0734Fox
9Tyler Perry’s The Single Moms Club$749,290-47%1,8960$395$12,913,0812Lionsgate
10Frozen (2013)$236,812-29%1,069-397$222$397,744,86218Disney

Limited (100 — 999)

#TitleSun, Mar. 23 2014LocationsAvg.TotalWks.Dist.
1God's Not Dead$3,103,938-6%780--$3,979$9,217,0131Freestyle / Pure Flix
2The Grand Budapest Hotel$1,967,940-33%304238$6,473$12,998,4743Fox Searchlight
3The Monuments Men$243,953-45%938-656$260$75,684,8757Sony / Columbia
43 Days to Kill$152,965-42%752-814$203$29,733,5275Relativity Media
5Ride Along$152,750-48%650-374$235$133,120,35510Universal
6Veronica Mars$127,647-37%34756$368$2,832,9192Warner Bros.
712 Years a Slave$119,396-40%522-403$229$56,030,34723Fox Searchlight
8The Nut Job$111,233-26%335-70$332$62,600,84010Open Road
9RoboCop (2014)$62,975-38%328-637$192$57,082,5996Sony / Columbia
10Gravity$62,549-41%202-118$310$273,089,37525Warner Bros.
11Philomena$57,823-38%297-205$195$37,089,37118Weinstein Company
12American Hustle$54,312-52%281-222$193$149,806,72115Sony / Columbia
13The Wolf of Wall Street$51,196-42%215-71$238$116,688,94313Paramount
14About Last Night$48,465-46%214-410$226$48,267,7646Sony / Screen Gems
15The Hobbit: The Desolation of Smaug$40,224-32%224-53$180$258,039,17615Warner Bros. / New Line
16Dallas Buyers Club$38,507-47%178-103$216$27,065,80921Focus
17Lone Survivor$37,980-41%211-105$180$124,810,30113Universal
18Pompeii$32,346-42%201-470$161$22,814,0305Sony / TriStar
19The Hunger Games: Catching Fire$31,981-37%211-57$152$424,532,47818Lionsgate
20Jack Ryan: Shadow Recruit$21,775-42%128-24$170$50,426,42810Paramount
21August: Osage County$17,478-39%141-62$124$37,601,05213Weinstein Company
22Winter's Tale$10,338-35%14494$72$12,556,1576Warner Bros.

Platform (1 — 99)

#TitleSun, Mar. 23 2014LocationsAvg.TotalWks.Dist.
1Bad Words$146,915-32%8781$1,689$660,8172Focus
2Her (2013)$21,106-33%73-48$289$25,377,94214Warner Bros.
3That Awkward Moment$16,137-48%93-29$174$25,974,3108Focus
4Gloria (2014)$13,522-27%50-25$270$1,983,5159Roadside Attractions
5Walking With Dinosaurs$7,798-13%59-39$132$36,020,02214Fox
6Blood Ties$7,423-32%28--$265$26,9121Roadside Attractions
7The Secret Life of Walter Mitty$5,731-55%63-25$91$58,162,21713Fox
8Repentance$5,689-51%43-83$132$1,179,3274Lionsgate / Codeblack Films
9Ernest & Celestine$4,174-10%7-2$596$93,7584GKIDS
10Vampire Academy$4,161-25%3523$119$7,773,3527Weinstein Company
11Stalingrad (2014)$2,317-21%13-57$178$987,7504Sony / Columbia
12Mandela: Long Walk to Freedom$1,410-18%18-5$78$8,316,02717Weinstein Company
13The Art of the Steal (2014)$1,186-26%15-45$79$61,4462RADiUS-TWC
14Alphaville (2014 re-issue)$558-11%1--$558$23,8147Rialto Pictures