Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Daily Domestic Gross Sat, Apr. 19 2014

Wide (1000+)

#TitleSat, Apr. 19 2014LocationsAvg.TotalWks.Dist.
1Captain America: The Winter Soldier$10,336,7939%3,825-113$2,702$194,754,9953Disney
2Heaven is for Real$8,274,0415%2,417--$3,423$23,159,1191Sony / TriStar
3Rio 2$8,182,762-12%3,97527$2,059$70,351,6722Fox
4Transcendence$3,820,074-21%3,455--$1,106$8,633,4431Warner Bros.
5A Haunted House 2$3,033,293-25%2,310--$1,313$7,078,5301Open Road
6Draft Day$2,348,3279%2,7810$844$18,152,9652Lionsgate / Summit
7Divergent$2,236,7510%2,486-624$900$132,628,2655Lionsgate / Summit
8Oculus$2,030,6640%2,6480$767$20,041,1582Relativity Media
9Noah$1,929,28316%2,537-745$760$91,863,1554Paramount
10God's Not Dead$1,724,8952%1,796-64$960$46,947,2035Freestyle / Pure Flix
11Bears$1,556,637-33%1,720--$905$3,868,3251Disneynature
12The Grand Budapest Hotel$1,476,58427%1,280-187$1,154$44,192,0407Fox Searchlight

Limited (100 — 999)

#TitleSat, Apr. 19 2014LocationsAvg.TotalWks.Dist.
12 States$424,07417%135--$3,141$785,4101UTV Motion Pictures
2Muppets Most Wanted$374,036-21%929-1332$403$48,096,2955Disney
3Mr. Peabody & Sherman$282,837-22%780-1221$363$107,021,5327Fox / DreamWorks Animation
4The LEGO Movie$155,353-4%340-270$457$252,176,39611Warner Bros.
5Non-Stop (2014)$154,62012%360-402$430$90,060,9058Universal
6Frozen (2013)$108,76613%290-54$375$399,824,15922Disney
7Son of God$96,277-12%503-402$191$59,371,5968Fox
8300: Rise of an Empire$93,2737%265-260$352$105,429,7317Warner Bros.
9Bad Words$67,11211%223-540$301$7,526,0716Focus
10The Monuments Men$62,38421%221-44$282$77,465,21411Sony / Columbia
11Dom Hemingway$61,02224%12987$473$265,6633Fox Searchlight
12RoboCop (2014)$47,59621%175-19$272$57,706,78010Sony / Columbia
13The Nut Job$43,203-4%201-60$215$63,993,06014Open Road
14Cesar Chavez$34,64839%117-188$296$5,367,6464Lionsgate / Pantelion
15Sabotage (2014)$31,72610%130-621$244$10,332,8224Open Road
16Gravity$31,12729%145-57$215$273,964,01129Warner Bros.
17Make Your Move$30,4381%142--$214$60,5271High Top Releasing
183 Days to Kill$27,82316%11027$253$30,524,3539Relativity Media
19About Last Night$23,929-8%10983$220$48,555,50410Sony / Screen Gems
20Tyler Perry’s The Single Moms Club$19,46429%114-21$171$15,914,2916Lionsgate
21Philomena$12,88618%101-56$128$37,632,43722Weinstein Company

Platform (1 — 99)

#TitleSat, Apr. 19 2014LocationsAvg.TotalWks.Dist.
1The Railway Man$75,01753%2622$2,885$212,3202Weinstein Company
2Island of Lemurs: Madagascar$66,825-17%370$1,806$779,6643Warner Bros. / IMAX
3Joe (2014)$33,55342%480$699$209,6082Roadside Attractions
4The Unknown Known$14,31355%49-31$292$215,5423RADiUS-TWC
5Frankie & Alice$12,01924%43-128$280$665,9953Lionsgate / CodeBlack Films
612 Years a Slave$10,61913%53-11$200$56,608,70627Fox Searchlight
7Pompeii$9,26510%64-29$145$23,212,3559Sony / TriStar
8Watermark$8,31740%85$1,040$38,3043eOne Films US
9Ernest & Celestine$5,91064%31-8$191$237,6038GKIDS
10Godzilla: The Japanese Original$4,4561%1--$4,456$8,8791Rialto Pictures
11Cuban Fury$4,020135%8-71$503$88,5462eOne Films US
1213 Sins$3,5055%45--$78$6,8421RADiUS-TWC
13Dallas Buyers Club$3,349-4%14-19$239$27,287,32625Focus
14Gloria (2014)$2,70445%13-11$208$2,080,76313Roadside Attractions
15Veronica Mars$1,9209%15-8$128$3,318,0466Warner Bros.
16August: Osage County$1,3922%16-11$87$37,726,01217Weinstein Company
17Gabrielle (2014)$1,19415%1--$1,194$2,2331eOne Films US