Grosses

'Lucy' Breaks Out with $44.0M; 'Hercules' Stronger than Expected with $29.0MJuly 27, 2014 08:54 AM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong estimated first place start of $44.0 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.1 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.0 million and is estimated to fall 21 percent on Sunday to gross $11.9 million. That places the film's estimated opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable estimated second place take of $29.0 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 13 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.08 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 8 percent on Saturday to take in $10.24 million and is estimated to fall 25 percent on Sunday to gross $7.68 million. That places the film's estimated opening weekend to Friday ratio at 2.62 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.8 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with an estimated third place take of $16.40 million. The critically acclaimed 3D sci-fi action sequel was down 55 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.09 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 67 percent in its second weekend to land in fourth with an estimated $9.9 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.28 million, The Purge: Anarchy is now running just 1 percent behind the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with an estimated $9.3 million. The modestly budgeted computer animated sequel from Disney was down a significant 47 percent from last weekend. Planes: Fire and Rescue has grossed $35.12 million in ten days. That places the film 22.5 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with an estimated $4.55 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and is estimated to decline 31 percent on Sunday to gross $1.30 million. That gives the film an estimated opening weekend to Friday ratio of 3.34 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with an estimated $2.72 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,527 from 361 locations for the frame.

Open Road's The Fluffy Movie was off to a lackluster start with an estimated $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,042 for the frame.

Daily Domestic Gross Sat, Jul. 5 2014

Wide (1000+)

#TitleSat, Jul. 5 2014LocationsAvg.TotalWks.Dist.
1Transformers: Age of Extinction$14,805,25639%4,2330$3,498$163,770,6942Paramount
2Tammy$8,689,82635%3,465--$2,508$26,835,0081Warner Bros. / New Line
322 Jump Street$4,149,56264%3,324-102$1,248$156,152,9184Sony / Columbia
4Deliver Us from Evil (2014)$4,114,71962%3,049--$1,350$12,169,3911Sony / Screen Gems
5How to Train Your Dragon 2$3,458,99825%3,297-453$1,049$137,476,7394Fox / DreamWorks Animation
6Earth to Echo$3,163,72820%3,230--$979$11,013,1891Relativity Media
7Maleficent$2,434,38433%2,389-684$1,019$212,026,3166Disney
8Think Like a Man Too$2,121,82060%1,729-496$1,227$55,745,6913Sony / Screen Gems
9Jersey Boys$1,933,0888%2,630-275$735$35,266,7653Warner Bros.
10Edge of Tomorrow$1,554,03353%1,538-997$1,010$89,800,1635Warner Bros.
11The Fault in Our Stars$1,014,89158%1,865-980$544$115,059,9995Fox
12America (2014)$947,642-6%1,1051102$858$3,275,3562Lionsgate
13X-Men: Days of Future Past$783,77546%1,044-970$751$226,541,6397Fox

Limited (100 — 999)

#TitleSat, Jul. 5 2014LocationsAvg.TotalWks.Dist.
1Chef$672,22225%686-115$980$21,570,1679Open Road
2Begin Again$493,82716%175170$2,822$1,457,0122Weinstein Company
3Snowpiercer$391,27032%250242$1,565$1,188,6282RADiUS-TWC
4Neighbors (2014)$196,960112%315-195$625$147,911,4359Universal
5The Amazing Spider-Man 2$191,78466%28915$664$200,785,12410Sony / Columbia
6Godzilla (2014)$182,33063%352-398$518$197,777,5098Warner Bros.
7Rio 2$157,37875%311-11$506$128,750,65913Fox
8Blended$153,84066%305-170$504$44,092,5307Warner Bros.
9A Million Ways to Die in the West$138,530100%227-256$610$42,191,0256Universal
10Heaven is for Real$80,58268%186-25$433$90,478,39712Sony / TriStar
11Belle$77,68035%123-52$632$9,944,98510Fox Searchlight
12Divergent$64,64891%184-26$351$150,785,63216Lionsgate / Summit
13The Other Woman (2014)$43,823112%142-53$309$83,571,12311Fox
14The LEGO Movie$24,07029%240-95$100$257,164,97422Warner Bros.
15Mr. Peabody & Sherman$22,35163%111-30$201$111,125,69018Fox / DreamWorks Animation

Platform (1 — 99)

#TitleSat, Jul. 5 2014LocationsAvg.TotalWks.Dist.
1The Grand Seduction$70,78440%91-28$778$2,427,1836eOne Films US
2Island of Lemurs: Madagascar$55,53714%410$1,355$3,847,07614Warner Bros. / IMAX
3The Grand Budapest Hotel$41,90850%72-18$582$58,692,49718Fox Searchlight
4Words and Pictures$40,58842%61-44$665$1,864,2817Roadside Attractions
5Moms' Night Out$20,84360%96-21$217$10,360,8999Sony / TriStar
6Yves Saint Laurent$18,34038%108$1,834$86,2172Weinstein Company
7God's Not Dead$14,80253%60-30$247$60,672,67916Freestyle / Pure Flix
8Legends of Oz: Dorothy's Return$3,99791%232$174$8,445,8959Clarius Entertainment
9Supermensch: The Legend of Shep Gordon$3,11629%12-19$260$191,7915RADiUS-TWC
10The Railway Man$3,08439%14-24$220$4,423,62713Weinstein Company
11The Signal (2014)$2,91073%35-145$83$586,0574Focus
12Fed Up$2,60896%18-14$145$1,485,2459RADiUS-TWC
13Godzilla: The Japanese Original$245-46%1--$245$144,45512Rialto Pictures
14The Hornet's Nest$21-99%1-1$21$309,5349Freestyle Releasing