Grosses

'Lucy' Strong with $48.9M in Four Days; $33.1M for 'Hercules' Over the Same SpanJuly 29, 2014 12:41 PM

by Daniel Garris

Universal's Lucy took in $4.97 million on Monday to lead the daily box office for a fourth consecutive day. The modestly budgeted sci-fi action film starring Scarlett Johansson fell 58 percent from Sunday. Lucy continues to exceed expectations with a strong four-day start of $48.87 million and will zoom past the $50 million mark today. The film is currently running 22 percent ahead of the $40.13 million four-day take of 2010's Salt.

Hercules continued to hold its own with a second place take of $3.34 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM did fall 61 percent from Sunday, which represented the day's poorest daily percentage hold among wide releases. Hercules has grossed a stronger than expected $33.14 million in four days. That places the film 8 percent behind the $36.03 million four-day start of 2012's Wrath of the Titans.

Fox's Dawn of the Planet of the Apes took third place with $2.21 million. The critically acclaimed 3D sci-fi action sequel was down 58 percent from Sunday and down a so-so 47 percent from last Monday. Dawn of the Planet of the Apes has clearly taken a bit of a hit from the stronger than expected performances of Lucy and Hercules. With that said the film counties to exceed expectations with $174.67 million in 18 days.

Universal's The Purge: Anarchy claimed fourth with $1.53 million. The low budget horror sequel was down just 50 percent from Sunday and down a respectable 54 percent from last Monday. The Purge: Anarchy continues to perform well and has now grossed $53.39 million in eleven days. That places the film just ahead of the $53.14 million eleven-day take of last year's The Purge.

Planes: Fire and Rescue followed closely behind in fifth with $1.499 million. The modestly budgeted computer animated sequel from Disney fell 51 percent from Sunday and just 19 percent from last Monday. With an eleven-day take of $36.85 million, Planes: Fire and Rescue is currently running 21 percent behind the $46.76 million eleven-day gross of last year's Planes.

Early Weekend Estimates (Domestic) Fri, Feb. 8 - Sun, Feb. 10

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Identity Thief$35,000,000--3,141--$11,143$35,000,0001Universal
2Warm Bodies$10,500,000-48%3,0090$3,490$35,625,0822Lionsgate / Summit
3Side Effects (2013)$8,500,000--2,605--$3,263$8,500,0001Open Road
4Silver Linings Playbook$6,500,000-16%2,8090$2,314$89,594,23913Weinstein Company
5Hansel and Gretel: Witch Hunters$5,200,000-45%3,285-90$1,583$43,282,8533Paramount
6Mama$4,000,000-39%2,677-104$1,494$63,722,1454Universal
7Zero Dark Thirty$3,900,000-25%2,562-309$1,522$83,460,5908Sony / Columbia
8Argo$2,500,00023%1,405470$1,779$123,733,61318Warner Bros.
9Django Unchained$2,300,000-23%1,502-275$1,531$154,513,1327Weinstein Company
10Bullet to the Head$2,000,000-56%2,4040$832$8,191,0222Warner Bros.
11Lincoln$1,850,000-23%1,517-239$1,220$173,597,46914Disney / DreamWorks
12Parker$1,800,000-45%2,004-234$898$15,780,6533FilmDistrict

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Top Gun 3D$1,900,000--300--$6,333$1,900,0001Paramount
2Life of Pi$1,700,000-9%92422$1,840$108,484,50512Fox

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
No records.