Grosses

'Star Trek Into Darkness' Takes First, But Opens Below PredecessorMay 20, 2013 11:48 AM

by Daniel Garris

Paramount's Star Trek Into Darkness opened in first place this weekend with $70.17 million. However, the second installment of the re-launched sci-fi series opened significantly below wide-spread expectations, including those of the studio. Star Trek Into Darkness also failed to match the $75.20 million opening weekend take of 2009's Star Trek (which bumps up to $79.20 million when including the $4 million that film earned from late night Thursday screenings). While a sequel opening slightly below its predecessor isn't the end of the world, it is especially underwhelming in this case given that Star Trek Into Darkness had the added advantage of higher priced 3D admissions this time around and was following in the footsteps of a very well received previous film.

With an additional $13.54 million on Thursday (which included $2 million from Wednesday night IMAX showings), Star Trek Into Darkness has grossed $83.70 million through four days of release. The last minute release date change clearly hurt the film's Thursday performance, which made the film's weekend performance even that more important. Through four days of release, Star Trek Into Darkness is running 3.5 percent behind the $86.71 million take of Star Trek, 33 percent behind the $125.18 million four-day start of 2008's Indiana Jones and the Kingdom of the Crystal Skull and 50 percent stronger than the $55.93 million four-day take of 2009's Terminator Salvation.

Within the softer than expected start, there were some promising signs for Star Trek Into Darkness this weekend. On the heels of Friday's $21.62 million performance, the film did increase a healthy 25 percent on Saturday to gross $26.95 million and generated an opening weekend to Friday ratio of 3.24 to 1. The film's A rating on CinemaScore was also an encouraging early sign. With that said, holding up well going forward will be no easy task for the film given the upcoming competition it will soon be facing from Universal's Fast & Furious 6, Warner's The Hangover Part III and to a lesser extent Sony's After Earth. The upcoming competition from Fast & Furious 6 and The Hangover Part III likely had an effect on Star Trek Into Darkness already this weekend, as moviegoers anticipating either or both of those films may have simply decided to pass on Star Trek Into Darkness. The continued strength of Disney's Iron Man 3 certainly isn't helping matters for Star Trek Into Darkness either.

It should be noted that Star Trek Into Darkness is performing stronger than its predecessor overseas. After grossing $40 million this weekend, Star Trek Into Darkness has grossed $80.5 million to date overseas. That places the early global total for Star Trek Into Darkness at $164.2 million.

Iron Man 3 fell 51 percent to place in second this weekend with $35.77 million. Given the new competition Iron Man 3 faced from Star Trek Into Darkness, this weekend's hold was quite respectable. It could also be a sign of the blockbuster superhero sequel being able to display solid holding power going forward, even in the face of increased competition. In comparison, 2010's Iron Man 2 fell 49 percent in its third weekend to gross $26.36 million, while last year's Marvel's The Avengers fell 46 percent to take in $55.64 million. Iron Man 3 has grossed a terrific $337.66 million through 17 days of release. That places the film 34.5 percent ahead of the $251.03 million 17-day take of Iron Man 3 and 26 percent behind the $457.67 million 17-day gross of The Avengers.

Iron Man 3 added $40.2 million to its overseas haul this weekend. That brings the film's overseas total to $736.2 million and current global haul to a mighty $1.074 billion.

Warner's The Great Gatsby displayed respectable holding power as well this weekend. The Baz Luhrmann directed film starring Leonardo DiCaprio fell 52 percent to place in third with $23.94 million. The Great Gatsby continues to exceed expectations with a ten-day start of $90.68 million. That places The Great Gatsby 20 percent ahead of the $75.54 million ten-day take of 2010's Shutter Island (which fell 45 percent in its second weekend to gross $22.67 million). Going forward, The Great Gatsby will hope to continue to serve as an alternative to the early summer's action fare.

The Great Gatsby launched overseas this weekend; grossing $43.0 million from 49 foreign territories. That places the film's current global haul at $133.7 million.

Studio Weekend Estimates (Domestic) Fri, Sep. 24 - Sun, Sep. 26

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Wall Street: Money Never Sleeps$19,000,000--3,565--$5,330$19,000,0001Fox
2Legend of the Guardians: The Owls of Ga'Hoole$16,335,000--3,575--$4,569$16,335,0001Warner Bros.
3The Town$16,030,000-33%2,88524$5,556$49,116,9012Warner Bros.
4Easy A$10,700,000-40%2,8560$3,746$32,813,7182Sony / Screen Gems
5You Again$8,300,000--2,548--$3,257$8,300,0001Disney
6Devil$6,500,000-47%2,8112$2,312$21,753,4652Universal
7Resident Evil: Afterlife$4,900,000-51%2,642-567$1,855$52,018,7973Sony / Screen Gems
8Alpha and Omega$4,700,000-48%2,6250$1,790$15,129,6732Lionsgate
9Takers$1,650,000-45%1,413-726$1,168$54,912,8735Sony / Screen Gems
10The Other Guys$1,000,000-49%1,047-780$955$116,974,1698Sony / Columbia
11The American$889,084-67%1,315-1142$676$34,600,0834Focus

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Inception$1,245,000-37%907-398$1,373$287,051,28611Warner Bros.
2Eat Pray Love$700,000-57%855-813$819$79,035,6957Sony / Columbia
3Machete$645,000-63%682-1022$946$25,735,8454Fox
4The Expendables$540,000-61%852-1002$634$102,045,9667Lionsgate
5Despicable Me$527,650-42%610-329$865$245,459,73012Universal
6The Last Exorcism$440,000-64%707-1306$622$40,868,6265Lionsgate
7Nanny McPhee Returns$390,150-60%765-813$510$28,222,1006Universal
8Get Low$354,126-36%354-113$1,000$8,354,4599Sony Pictures Classics
9Toy Story 3$318,000-32%302-173$1,053$411,090,22015Disney
10The Switch (2010)$300,000-68%454-704$661$27,214,3336Miramax
11The Virginity Hit$300,000--700--$429$300,0003Sony / Columbia
12Dinner for Schmucks$244,00011%32310$755$72,522,9749Paramount / DreamWorks
13Scott Pilgrim vs. the World$177,080-50%233-150$760$31,375,0657Universal
14The Twilight Saga: Eclipse$127,000-39%224-115$567$300,301,33113Summit
15The Kids Are All Right$79,768-50%107-62$745$20,649,77412Focus

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Catfish$470,00083%5745$8,246$828,7002Universal / Rogue
2Never Let Me Go$245,000119%2622$9,423$441,5922Fox Searchlight
3You Will Meet a Tall Dark Stranger$163,474--6--$27,246$214,8151Sony Pictures Classics
4Waiting for 'Superman'$141,000--4--$35,250$141,0001Paramount Vantage
5Buried$104,500--11--$9,500$104,5001Lionsgate
6Jack Goes Boating$86,000197%3935$2,205$127,6122Relativity / Overture
7Winter's Bone$59,500-34%82-19$726$6,052,81316Roadside Attractions
8Howl$54,010--6--$9,002$54,0101Oscilloscope
9The Tillman Story$39,324-35%27-1$1,456$586,1836Weinstein Company
10Bran Nue Dae$36,520102%5538$664$95,7023Freestyle Releasing
11Piranha 3D$36,000-76%66-198$545$24,820,9916Weinstein Company
12Animal Kingdom$30,013-44%45-12$667$872,5177Sony Pictures Classics
13The Concert$26,74014%18-2$1,486$580,85810Weinstein Company
14Leaves of Grass$18,048-14%63$3,008$44,5552First Look
15A Woman, a Gun, and a Noodle Shop$16,521-33%18-5$918$133,5904Sony Pictures Classics
16The Wildest Dream: Conquest of Everest$11,912-44%185$662$507,2798National Geographic
17Restrepo$9,848-46%24-13$410$1,277,92414National Geographic
18My Dog Tulip$7,24415%32$2,415$59,9044New Yorker Films