Grosses

'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Studio Weekend Estimates (Domestic) Fri, Aug. 19 - Sun, Aug. 21

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Help$20,479,000-21%2,690156$7,613$71,801,1702Disney / DreamWorks
2Rise of the Planet of the Apes$16,300,000-41%3,471-220$4,696$133,764,3603Fox
3Spy Kids: All The Time in the World$12,020,000--3,295--$3,648$12,020,0001Weinstein Company
4Conan the Barbarian (2011)$10,000,000--3,015--$3,317$10,000,0001Lionsgate
5Fright Night (2011)$8,300,000--3,114--$2,665$8,300,0001Disney / DreamWorks
6The Smurfs$8,000,000-42%3,057-370$2,617$117,744,5054Sony / Columbia
7Final Destination 5$7,705,000-57%3,1550$2,442$32,328,2202Warner Bros. / New Line
830 Minutes or Less$6,300,000-53%2,8880$2,181$25,761,8282Sony / Columbia
9One Day$5,127,567--1,719--$2,983$5,127,5671Focus
10Crazy, Stupid, Love$4,950,000-30%1,940-695$2,552$64,419,6054Warner Bros.
11Harry Potter and the Deathly Hallows: Part 2$4,405,000-39%1,738-676$2,535$365,901,4896Warner Bros.
12Cowboys & Aliens$4,193,635-46%2,213-1097$1,895$89,476,1604Universal
13Captain America: The First Avenger$4,100,000-43%1,988-847$2,062$164,732,1145Paramount
14The Change-Up$2,874,080-54%1,633-1280$1,760$32,019,4203Universal
15Glee: The 3D Concert Movie$1,825,000-69%1,982-58$921$10,464,2852Fox

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Horrible Bosses$1,320,000-46%755-583$1,748$112,615,6467Warner Bros. / New Line
2Sarah's Key$783,00061%201100$3,896$3,085,8355Weinstein Company
3Midnight in Paris$587,792-16%258-70$2,278$50,650,63514Sony Pictures Classics
4Transformers: Dark of the Moon$585,000-58%484-402$1,209$348,518,7308Paramount / DreamWorks
5Friends With Benefits$550,000-70%413-881$1,332$54,728,4755Sony / Screen Gems
6Zookeeper$425,000-58%370-378$1,149$76,791,3047Sony / Columbia
7Kung Fu Panda 2$285,000-19%237-15$1,203$163,943,37713Paramount / DreamWorks
8Bridesmaids$280,600-22%244-41$1,150$167,661,31515Universal
9Bad Teacher$100,000-51%100-49$1,000$98,102,2369Sony / Columbia

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Guard$437,72055%8336$5,274$1,235,4904Sony Pictures Classics
2Senna$168,994130%1412$12,071$280,4932Producers Distribution Agency
3The Devil's Double$150,000-42%83-6$1,807$1,002,8284Lionsgate
4The Whistleblower$149,60030%4422$3,400$408,6863IDP/Samuel Goldwyn
5Another Earth$144,000-12%875$1,655$936,7965Fox Searchlight
6The Tree of Life$111,000-30%96-22$1,156$12,685,08613Fox Searchlight
7Super 8$102,000-6%86-22$1,186$125,691,77311Paramount
8Attack the Block$80,000-26%444$1,818$600,9424Sony / Screen Gems
9The Future$64,2501%3212$2,008$336,0604Roadside Attractions
10Amigo$40,000--10--$4,000$40,0001Variance Films
11Beats Rhymes & Life: The Travels of a Tribe Called Quest$28,337-49%34-1$833$1,100,4327Sony Pictures Classics
12A Better Life$22,00026%6514$338$1,731,2939Summit
13Gun Hill Road$15,568-33%5-5$3,114$107,6023Motion Film Group
14Life in a Day$6,546-60%10-7$655$207,6004National Geographic
155 Days of War$6,400--2--$3,200$6,4001Anchor Bay Films
16Daylight (2011)$1,059959%10$1,059$4,0526Cinema Purgatorio