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‘The Avengers’ Moves into 4th Place on All-Time ChartMay 25, 2012 11:55 AM

by Daniel Garris

Marvel's The Avengers grossed $4.45 million on Thursday to lead the daily box office for a 21st day in a row. In the process, Disney's blockbuster superhero film overtook the lifetime gross of 1999's The Phantom Menace for fourth place on the all-time unadjusted domestic chart. The Avengers was easily the week's top film with a weekly take of $74.66 million. That was down 43 percent from last week and places the film's three-week total at a mighty $476.68 million. The Avengers is currently running 15 percent ahead of the pace of 2008's The Dark Knight and will overtake that film for third place on the all-time unadjusted domestic chart before much longer. While The Avengers is widely expected to fall to second place this weekend behind the launch of Sony's Men in Black 3, the film is set to remain a major factor at the holiday weekend box office.

Universal's Battleship held steady in second place with $1.68 million. The expensive adaptation of the Hasbro board game was up 1 percent over Wednesday, which represented the day's poorest daily hold among wide releases. Battleship took second place for the week with a very disappointing seven-day start of $33.51 million. That places Battleship 21.5 percent ahead of the pace of 2006's Poseidon and 15.5 percent behind the pace of this year's John Carter.

The Dictator took in $1.54 million to remain in third. Paramount's R-rated comedy starring Sacha Baron Cohen was up 2 percent over Wednesday and down 46 percent from last Thursday. The Dictator placed in third for the week with $24.81 million and has now grossed $31.85 million through nine days of release. The film is currently running 36 percent behind the pace of 2008's Tropic Thunder.

Warner's Dark Shadows placed in fourth with $1.15 million, while Lionsgate's What to Expect When You're Expecting followed closely behind in fifth with $1.05 million. For the week Dark Shadows took fourth with $17.34 million and What to Expect When You're Expecting took fifth with a weaker than expected seven-day start of $15.02 million. The two-week total for Dark Shadows stands at $55.48 million.

In limited release, Fox Searchlight's The Best Exotic Marigold Hotel grossed $0.47 million to remain in sixth place. The John Madden directed film starring Judi Dench has grossed a strong $10.20 million through three weeks of limited release. The film expands into wide release beginning today with a current count of 1,233 locations.

Studio Weekend Estimates (Domestic) Fri, Oct. 28 - Sun, Oct. 30

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Puss in Boots (2011)$34,000,000--3,952--$8,603$34,000,0001Paramount / DreamWorks
2Paranormal Activity 3$18,530,000-65%3,3298$5,566$81,304,6542Paramount
3In Time$12,000,000--3,122--$3,844$12,000,0001Fox
4Footloose (2011)$5,400,000-48%3,224-331$1,675$38,442,7993Paramount
5The Rum Diary$5,010,631--2,272--$2,205$5,010,6311FilmDistrict
6Real Steel$4,702,000-57%2,914-498$1,614$73,860,2674Disney / DreamWorks
7The Three Musketeers (2011)$3,500,000-60%3,0170$1,160$14,839,8782Summit
8The Ides of March$2,700,000-44%1,572-470$1,718$33,496,1834Sony / Columbia
9Moneyball$2,400,000-40%1,631-722$1,471$67,421,0506Sony / Columbia
10Courageous$1,800,000-28%1,134-61$1,587$27,643,8795Sony / TriStar
11Johnny English Reborn$1,662,780-57%1,5542$1,070$6,434,5502Universal
12Dolphin Tale$1,605,000-62%1,838-990$873$67,006,8646Warner Bros.
1350/50$1,350,000-52%1,194-738$1,131$31,281,7135Summit
14The Thing (2011)$882,460-71%1,394-1601$633$16,100,2103Universal

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Anonymous$1,000,000--265--$3,774$1,000,0001Sony / Columbia
2Margin Call$713,28527%14084$5,095$1,474,5322Roadside Attractions
3Dream House$397,800-65%585-639$680$20,834,3805Universal
4The Help$383,000-46%450-326$851$166,894,40112Disney / DreamWorks
5The Way$358,000-29%258-25$1,388$1,609,7574Producers Distribution Agency
6Drive (2011)$249,247-59%194-173$1,285$33,702,7217FilmDistrict
7The Big Year$230,000-86%423-1727$544$6,823,0803Fox
8The Lion King 3D$220,000-82%378-713$582$93,159,7067Disney
9The Mighty Macs$215,895-78%389-586$555$1,501,5892Quaker Media
10Abduction$215,000-63%351-402$613$27,173,1126Lionsgate
11Killer Elite$105,040-74%257-494$409$24,906,2186Open Road
12Captain America: The First Avenger$77,000-52%139-45$554$176,549,74715Paramount
13Spy Kids: All The Time in the World$60,000-44%151-27$397$38,279,22011Weinstein Company
14Apollo 18$47,000674%120107$392$17,601,3799Weinstein Company

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Martha Marcy May Marlene$240,55075%3228$7,517$439,5442Fox Searchlight
2Take Shelter$201,02311%9136$2,209$775,3295Sony Pictures Classics
3The Skin I Live In$170,451-31%3110$5,498$823,5713Sony Pictures Classics
4Like Crazy$120,000--4--$30,000$120,0001Paramount Vantage
5The Guard$66,585-40%56-26$1,189$5,070,97614Sony Pictures Classics
6Midnight in Paris$63,934-41%61-35$1,048$55,381,29124Sony Pictures Classics
7Cowboys & Aliens$61,880-35%91-40$680$100,216,48114Universal
8The Debt$49,020-51%87-32$563$31,145,4039Focus
9Laugh at My Pain$41,464-63%51-52$813$7,634,5758CodeBlack Entertainment
10The Double$27,545--11--$2,504$27,5451Image Entertainment
11Sarah's Key$14,000-37%29-19$483$7,057,28015Weinstein Company
12Our Idiot Brother$12,500-63%51-28$245$24,763,57110Weinstein Company
13Inni$8,851--2--$4,426$8,8511Cinema Purgatorio
14Warrior (2011)$7,500-74%31-34$242$13,651,4268Lionsgate
15I Don't Know How She Does It$3,500-60%14-15$250$9,602,4457Weinstein Company
16Labios Rojos$2,750-89%11-32$250$134,9373Lionsgate / Pantelion