'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Studio Weekend Estimates (Domestic) Fri, Mar. 30 - Sun, Apr. 1

Wide (1000+)

1The Hunger Games$61,100,000-60%4,1370$14,769$251,032,8382Lionsgate
2Wrath of the Titans$34,200,000--3,545--$9,647$34,200,0001Warner Bros.
3Mirror Mirror$19,000,000--3,603--$5,273$19,000,0001Relativity Media
421 Jump Street$15,000,000-27%3,14827$4,765$93,052,6243Sony / Columbia
5Dr. Seuss' The Lorax$8,013,120-39%3,264-413$2,455$189,560,9205Universal
6John Carter$2,005,000-60%2,397-815$836$66,209,3394Disney
7Act of Valor$1,006,000-51%1,239-980$812$67,749,4946Relativity Media
8A Thousand Words$915,000-53%1,007-780$909$16,520,4814Paramount

Limited (100 — 999)

1Salmon Fishing in the Yemen$1,274,00081%483359$2,638$3,170,9794CBS Films
2Journey 2: The Mysterious Island$835,000-38%908-432$920$98,480,2078Warner Bros. / New Line
3Project X (2012)$825,000-57%903-1162$914$53,371,7765Warner Bros.
4October Baby$778,642-54%387-3$2,012$3,101,39323IDP / Samuel Goldwyn
5Safe House$776,385-45%729-601$1,065$123,878,1158Universal
6Jeff Who Lives at Home$675,00015%513259$1,316$2,689,0783Paramount Vantage
7Casa de mi Padre$602,000-49%439-36$1,371$5,023,5993Lionsgate / Pantelion
8Friends With Kids$472,500-43%306-252$1,544$6,338,3754Roadside Attractions
9This Means War$425,000-57%575-613$739$53,084,2897Fox
10The Vow$335,000-60%514-744$652$123,478,2168Sony / Screen Gems
11The Artist$291,000-39%315-261$924$43,557,77319Weinstein Company
12Tyler Perry's Good Deeds$253,000-70%321-300$788$34,384,8326Lionsgate
13A Separation$240,807-27%199-62$1,210$6,465,74914Sony Pictures Classics
14Alvin and the Chipmunks: Chipwrecked$220,000-10%222-26$991$132,363,49616Fox
15Silent House (2012)$185,843-71%325-877$572$12,381,7204Open Road
16The Iron Lady$184,000-28%284-43$648$29,416,79314Weinstein Company
17The Woman in Black$147,000-26%179-1$821$53,939,9769CBS Films
19Mission: Impossible - Ghost Protocol$100,000-45%150-50$667$209,232,47216Paramount
20Big Miracle$86,700-30%170-54$510$20,104,6059Universal
22One For the Money$64,000-13%102-49$627$26,397,16110Lionsgate
23The Grey$58,872-50%2040$289$51,472,64510Open Road

Platform (1 — 99)

1The Raid: Redemption$284,25033%4632$6,179$596,1962Sony Pictures Classics
2Footnote$252,76762%6037$4,213$618,0914Sony Pictures Classics
3Bully (2012)$115,000--5--$23,000$115,0001Weinstein Company
4We Need to Talk About Kevin$76,026-21%67-13$1,135$1,471,30217Oscilloscope
5In Darkness$46,137-23%50-1$923$863,8268Sony Pictures Classics
6Being Flynn$42,597-44%40-33$1,065$480,3545Focus
7Intruders$40,456--33--$1,226$40,4561Millennium Entertainment
9Undefeated$31,56315%16-1$1,973$424,1117Weinstein Company
10W.E.$20,0627%213$955$491,7059Weinstein Company
11Coriolanus$18,400-19%16-3$1,150$599,80011Weinstein Company
12Rampart$16,869-45%30-37$562$859,9048Millennium Entertainment
13The Island President$15,600--2--$7,800$19,5041IDP/Samuel Goldwyn
14Turn Me On, Dammit!$11,515--2--$5,758$11,5151New Yorker Films
15My Week with Marilyn$7,197-46%12-32$600$14,597,35019Weinstein Company