'Lucy' Bags Strong $17.1 Million on Friday; 'Hercules' Takes $11.05 MillionJuly 26, 2014 03:50 AM

by Shawn Robbins

Universal reports that Lucy earned a strong $17.1 million on Friday, including Thursday night's $2.75 million early grosses. BoxOffice projects the film could net around $46 million for the weekend.

Making Lucy's debut even more impressive is the fact that its opening day handily topped that of 2010's Salt, starring Angelina Jolie, which took in $12.5 million on its way to a $36 million opening frame. There's no doubt that Scarlett Johansson's rising star power in the wake of her Marvel movie turns helped drive Lucy's success. Unfortunately, early word of mouth looks like a mixed bag with a 58 percent Flixster user score. Reviews are on the fresh/rotten bubble at Rotten Tomatoes as its score hovers at 60 percent this morning.

Meanwhile, Paramount's and MGM's Hercules bowed to $11.05 million on Friday for a projected weekend of $30 million. Star Dwayne Johnson is to thank for giving the film some needed moviegoer appeal, although the numbers are still modest in the grand scheme of things for a $100 million production budget (excluding marketing and distribution). Overseas performance will be the key in determining the film's theatrical profitability. Early word of mouth is also somewhat mixed at 69 percent on Flixster, while critics gave the film 63 percent on Rotten Tomatoes.

Fox's Dawn of the Planet of the Apes added $4.7 million yesterday, off 55 percent from last Friday in the face of new competition, and should bring in around $16.5 million for its third frame. With $160.4 million in the domestic bank so far, the sequel is currently running 31 percent ahead of its 2011 predecessor at the same point in release.

The Purge: Anarchy slid 74 percent from opening day to $3.4 million on its second Friday. That's a slight improvement over its predecessor, however, which slid 82 percent on its second Friday. BoxOffice projects a $10 million sophomore weekend for Anarchy.

Planes: Fire and Rescue took in $2.76 million yesterday for a 57 percent decline from opening day last week. Look for a $9.5 million weekend for the Disney sequel.

Rob Reiner's And So It Goes posted $1.36 million on opening day from 1,762 locations. BoxOffice projects a $4 million weekend.

On the limited release front, popular comedian Gabriel Iglesias sent The Fluffy Movie to a $0.513 million opening day and a likely opening weekend around $1.275 million.

Studio Weekend Estimates (Domestic) Fri, Jun. 8 - Sun, Jun. 10

Wide (1000+)

1Madagascar 3: Europe's Most Wanted$60,350,000--4,258--$14,173$60,350,0001Paramount / DreamWorks
3Snow White and the Huntsman$23,020,815-59%3,7774$6,095$98,499,5002Universal
4Men in Black 3$13,500,000-52%3,792-456$3,560$135,505,3743Sony / Columbia
5Marvel's The Avengers$10,809,000-47%3,129-541$3,454$571,859,7256Disney
6The Best Exotic Marigold Hotel$3,235,000-28%1,2984$2,492$31,008,5796Fox Searchlight
7What to Expect When You're Expecting$2,710,000-39%2,087-820$1,299$35,745,3724Lionsgate
9The Dictator$2,150,000-54%1,651-998$1,302$55,188,5404Paramount
10Dark Shadows$1,360,000-63%1,550-1452$877$73,735,6335Warner Bros.
11Chernobyl Diaries$820,000-74%1,180-1253$695$16,930,2613Warner Bros.

Limited (100 — 999)

1The Hunger Games$1,050,000-33%751-348$1,398$400,250,32212Lionsgate
2For Greater Glory$845,000-55%642-115$1,316$3,439,1972ARC Entertainment
3Bernie$821,802-8%33230$2,475$4,842,0327Millennium Entertainment
4Think Like a Man$325,000-52%287-222$1,132$90,304,5418Sony / Screen Gems
5Dr. Seuss' The Lorax$308,850-9%290-25$1,065$211,999,50515Universal
6The Three Stooges$250,000-7%243-42$1,029$43,117,1689Fox
7Crooked Arrows$236,300-63%278-49$850$1,576,1374Branded/Peck Films
8The Five-Year Engagement$125,125-30%175-43$715$28,493,1857Universal
9The Pirates! Band of Misfits$120,000-81%317-268$379$28,952,8947Sony / Columbia
10Safe (2012)$85,000-18%111-64$766$17,082,1887Lionsgate
11The Cabin in the Woods$76,000-32%113-23$673$41,303,6929Lionsgate

Platform (1 — 99)

1Moonrise Kingdom$1,578,58880%9680$16,444$3,749,9193Focus
2The Intouchables$385,00020%7727$5,000$1,014,4423Weinstein Company
3Hysteria$161,548-6%8419$1,923$701,5854Sony Pictures Classics
4Safety Not Guaranteed$100,000--9--$11,111$100,0001FilmDistrict
5Darling Companion$46,678-23%51-12$915$695,4778Sony Pictures Classics
6Where Do We Go Now?$39,379-51%31-6$1,270$322,1535Sony Pictures Classics
7Piranha 3DD$36,000-80%78-8$462$314,4642Weinstein Company
8Lola Versus$34,097--4--$8,524$34,0971Fox Searchlight
9Girl in Progress$30,000-8%577$526$2,555,6115Lionsgate / Pantelion
10Hardflip$24,792-50%12-10$2,066$79,4962Rocky Mountain Pictures
11Double Trouble$20,000--12--$1,667$20,0001China Lion Film
12Bully (2012)$17,500-22%31-57$565$3,464,44711Weinstein Company
13A Cat In Paris$15,689-55%71$2,241$65,8182GKIDS
14Dark Horse$15,000--1--$15,000$15,0001Vitagraph
15The Artist$14,000-53%36-51$389$44,650,42229Weinstein Company
16Cartas a Elena$7,500--12--$625$7,5001Freestyle Releasing
176 Month Rule$6,069209%32$2,023$8,6142Secret Identity Productions
18Hide Away$983-94%2-3$492$20,2643Joule Films