Grosses

'Captain America 2' Still #1 with $26.6M; 'Heaven is for Real' Breaks Out with $21.5M; 'Transcendence' BombsApril 20, 2014 08:48 AM

by Daniel Garris

Disney's Captain America: The Winter Soldier took in an estimated $26.61 million this weekend to lead the weekend box office for a third consecutive frame. The blockbuster 3D superhero sequel from Marvel is set to surpass the $200 million domestic milestone on Sunday, making it the second release of 2014 to reach the milestone (The LEGO Movie being the first). Captain America: The Winter Soldier was down 36 percent from last weekend, which indicates that strong word of mouth is really starting to kick in for the film. With a 17-day take of $201.53 million, Captain America: The Winter Soldier is now running 20 percent ahead of the $167.92 million 17-day gross of last year's Thor: The Dark World and will soon surpass that film's final domestic gross of $206.36 million.

Fox's Rio 2 held steady in second place with an estimated $22.5 million. The 3D computer animated sequel from Blue Sky Studios was down 43 percent from last weekend. That represented a harsher second weekend decline than 2011's Rio experienced, when it fell 33 percent to gross $26.32 million. Rio 2 has grossed $75.36 million through ten days of release. That is 7 percent softer than the $80.81 million ten-day take of Rio, but Rio 2 is still performing well in its own right, especially when considering its strength overseas. With the lack of high-profile animated releases entering the marketplace between now and June 13, when Fox releases How to Train Your Dragon 2, Rio 2 is likely to stabilize going forward.

Heaven is for Real exceeded its rapidly rising expectations this weekend with an estimated third place start of $21.5 million. The low-budget faith-based drama from Sony has grossed $28.53 million in its first five days of release. With a five-day to three-day ratio of 1.33 to 1, Heaven is for Real clearly built up momentum once the weekend arrived, as moviegoers were in the mood to catch the film over Easter weekend. The five-day start for Heaven is for Real was an impressive 12 percent stronger than the $25.39 million five-day launch of The Last Song over Easter weekend back in 2010.

Heaven is for Real took in $7.85 million on Good Friday, increased 5 percent on Saturday to take in $8.26 million and is estimated to fall 35 percent on Sunday to gross $5.39 million. The film's estimated opening weekend to Friday ratio of 2.74 to 1 is extremely strong for a faith-based film over Easter weekend and is a good early sign going forward. The film's A rating on CinemaScore is also a strong sign for the film. The audience breakdown for Heaven is for Real skewed heavily towards female moviegoers (62 percent) and slightly towards moviegoers 35 years and older (51 percent).

On the other end of the box office spectrum, Warner's Transcendence bombed this weekend with an estimated fourth place start of just $11.15 million. The pricey sci-fi film starring Johnny Depp had been widely expected to get off to a lackluster start this weekend, but the film was ultimately unable to live up to its relatively modest expectations for a film of its cost. Clearly, the film's largely negative critical reviews didn't help matters this weekend. The opening weekend performance of Transcendence was quite similar to the $11.59 million launch of Grindhouse over Easter weekend back in 2007.

Transcendence opened with $4.85 million on Friday (with an alarmingly high $850,000 of that total coming from Thursday night shows), fell a harsh 21 percent on Saturday to take in $3.82 million and is estimated to slide 35 percent on Sunday to gross $2.49 million. The film's estimated opening weekend to Friday ratio of 2.30 to 1 is soft for a film aimed at adult audiences over Easter weekend. The audience breakdown for the film skewed towards male moviegoers (56 percent) and moviegoers over the age of 25 (56 percent). Transcendence looks to fade away from theatres quickly, especially with it having received a disappointing C+ rating on CinemaScore.

Also off to a lackluster start this weekend was Open Road's A Haunted House 2. The low-budget horror comedy sequel starring Marlon Wayans debuted in fifth with an estimated $9.1 million. That was below pre-release expectations and was a disappointing 50 percent softer than the $18.10 million start of last year's A Haunted House. A Haunted House 2 opened with $4.04 million on Friday, fell 25 percent to take in $3.03 million on Saturday and is estimated to fall 33 percent on Sunday to gross $2.03 million. That places the film's estimated opening weekend to Friday ratio at just 2.25 to 1. A Haunted House 2 received an underwhelming B- rating on CinemaScore and is extremely likely to be front-loaded towards its opening weekend performance.

The weekend's other new wide release, Bears, debuted in eleventh with an estimated $4.77 million. The latest nature documentary from Disneynature opened softer than was widely anticipated and 20 percent below the $6.00 million start of African Cats over Easter weekend back in 2011. However, it should be noted that African Cats did have the added advantage of having Earth Day fall on its opening Friday. With Earth Day falling this coming Tuesday, Bears is likely to hold up nicely during the midweek. The film received a strong A rating on CinemaScore.

Studio Weekend Estimates (Domestic) Fri, Jun. 8 - Sun, Jun. 10

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Madagascar 3: Europe's Most Wanted$60,350,000--4,258--$14,173$60,350,0001Paramount / DreamWorks
2Prometheus$50,000,000--3,396--$14,723$50,000,0001Fox
3Snow White and the Huntsman$23,020,815-59%3,7774$6,095$98,499,5002Universal
4Men in Black 3$13,500,000-52%3,792-456$3,560$135,505,3743Sony / Columbia
5Marvel's The Avengers$10,809,000-47%3,129-541$3,454$571,859,7256Disney
6The Best Exotic Marigold Hotel$3,235,000-28%1,2984$2,492$31,008,5796Fox Searchlight
7What to Expect When You're Expecting$2,710,000-39%2,087-820$1,299$35,745,3724Lionsgate
8Battleship$2,286,180-55%1,954-1190$1,170$59,829,9854Universal
9The Dictator$2,150,000-54%1,651-998$1,302$55,188,5404Paramount
10Dark Shadows$1,360,000-63%1,550-1452$877$73,735,6335Warner Bros.
11Chernobyl Diaries$820,000-74%1,180-1253$695$16,930,2613Warner Bros.

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Hunger Games$1,050,000-33%751-348$1,398$400,250,32212Lionsgate
2For Greater Glory$845,000-55%642-115$1,316$3,439,1972ARC Entertainment
3Bernie$821,802-8%33230$2,475$4,842,0327Millennium Entertainment
4Think Like a Man$325,000-52%287-222$1,132$90,304,5418Sony / Screen Gems
5Dr. Seuss' The Lorax$308,850-9%290-25$1,065$211,999,50515Universal
6The Three Stooges$250,000-7%243-42$1,029$43,117,1689Fox
7Crooked Arrows$236,300-63%278-49$850$1,576,1374Branded/Peck Films
8The Five-Year Engagement$125,125-30%175-43$715$28,493,1857Universal
9The Pirates! Band of Misfits$120,000-81%317-268$379$28,952,8947Sony / Columbia
10Safe (2012)$85,000-18%111-64$766$17,082,1887Lionsgate
11The Cabin in the Woods$76,000-32%113-23$673$41,303,6929Lionsgate

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$1,578,58880%9680$16,444$3,749,9193Focus
2The Intouchables$385,00020%7727$5,000$1,014,4423Weinstein Company
3Hysteria$161,548-6%8419$1,923$701,5854Sony Pictures Classics
4Safety Not Guaranteed$100,000--9--$11,111$100,0001FilmDistrict
5Darling Companion$46,678-23%51-12$915$695,4778Sony Pictures Classics
6Where Do We Go Now?$39,379-51%31-6$1,270$322,1535Sony Pictures Classics
7Piranha 3DD$36,000-80%78-8$462$314,4642Weinstein Company
8Lola Versus$34,097--4--$8,524$34,0971Fox Searchlight
9Girl in Progress$30,000-8%577$526$2,555,6115Lionsgate / Pantelion
10Hardflip$24,792-50%12-10$2,066$79,4962Rocky Mountain Pictures
11Double Trouble$20,000--12--$1,667$20,0001China Lion Film
12Bully (2012)$17,500-22%31-57$565$3,464,44711Weinstein Company
13A Cat In Paris$15,689-55%71$2,241$65,8182GKIDS
14Dark Horse$15,000--1--$15,000$15,0001Vitagraph
15The Artist$14,000-53%36-51$389$44,650,42229Weinstein Company
16Cartas a Elena$7,500--12--$625$7,5001Freestyle Releasing
176 Month Rule$6,069209%32$2,023$8,6142Secret Identity Productions
18Hide Away$983-94%2-3$492$20,2643Joule Films