Grosses

'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Studio Weekend Estimates (Domestic) Fri, Jul. 27 - Sun, Jul. 29

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Dark Knight Rises$64,075,000-60%4,4040$14,549$289,086,3592Warner Bros.
2Ice Age: Continental Drift$13,300,000-35%3,869-17$3,438$114,847,2143Fox
3The Watch$13,000,000--3,168--$4,104$13,000,0001Fox
4Step Up Revolution$11,800,000--2,567--$4,597$11,800,0001Lionsgate / Summit
5Ted (2012)$7,400,000-26%3,129-85$2,365$193,665,6005Universal
6The Amazing Spider-Man$6,800,000-38%3,160-593$2,152$242,052,6104Sony / Columbia
7Brave$4,237,000-30%2,551-348$1,661$217,261,5196Disney
8Magic Mike$2,580,000-40%2,075-531$1,243$107,586,8555Warner Bros.
9Savages$1,800,000-47%1,414-922$1,273$43,945,5704Universal
10Tyler Perry's Madea's Witness Protection$1,320,000-41%1,111-429$1,188$62,747,2975Lionsgate

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$1,387,359-24%853-42$1,626$38,593,85810Focus
2To Rome with Love$1,015,636-29%492-60$2,064$12,925,4786Sony Pictures Classics
3Beasts of the Southern Wild$914,00020%20879$4,394$4,194,8905Fox Searchlight
4Madagascar 3: Europe's Most Wanted$860,000-36%808-453$1,064$209,530,4008Paramount / DreamWorks
5Katy Perry: Part of Me 3D$540,000-53%606-517$891$24,125,8974Paramount
6The Intouchables$512,00063%194103$2,639$7,768,56810Weinstein Company
7The Hunger Games$510,000180%310120$1,645$405,873,38319Lionsgate
8The Best Exotic Marigold Hotel$328,000-21%276-12$1,188$44,464,26413Fox Searchlight
9Prometheus$200,000-36%229-83$873$125,517,9198Fox
10What to Expect When You're Expecting$70,000-38%139-53$504$41,102,87211Lionsgate

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Ruby Sparks$151,881--13--$11,683$191,7171Fox Searchlight
2The Queen of Versailles$138,000169%2320$6,000$223,0972Magnolia Pictures
3Bernie$134,357-17%99-5$1,357$8,592,97114Millennium Entertainment
4Take This Waltz$81,000-38%64-5$1,266$978,2805Magnolia Pictures
5For Greater Glory$38,00069%8956$427$5,610,0379ARC Entertainment
6Killer Joe$37,864--3--$12,621$37,8641LD Entertainment
72016: Obama's America$36,57210%62$6,095$132,3413Rocky Mountain Pictures
8Searching For Sugar Man$28,533--3--$9,511$28,5331Sony Pictures Classics
9Easy Money (2012)$22,50853%53$4,502$84,1123Weinstein Company
10Shut Up and Play the Hits$22,400--15--$1,493$452,5922Oscilloscope
11Neil Young Journeys$18,3787%165$1,149$112,0625Sony Pictures Classics
12The Imposter$13,52633%21$6,763$60,9173Indomina Releasing
13Runaway Slave$13,0581653%43$3,265$25,1594Rocky Mountain Pictures
14The Obama Effect$2,000-72%2-19$1,000$2,0003ARC Entertainment
15Red Lights (2012)$1,203-55%1-1$1,203$19,9923Millennium Entertainment