Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Studio Weekend Estimates (Domestic) Fri, Sep. 28 - Sun, Sep. 30

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Hotel Transylvania$43,000,000--3,349--$12,840$43,000,0001Sony / Columbia
2Looper$21,200,000--2,992--$7,086$21,200,0001Sony / TriStar
3End of Watch$8,000,265-39%2,78050$2,878$26,168,8972Open Road
4Trouble with the Curve$7,530,000-38%3,2120$2,344$23,725,9622Warner Bros.
5House at the End of the Street$7,154,000-42%3,0830$2,320$22,224,9692Relativity Media
6Finding Nemo 3D$4,066,000-58%2,639-265$1,541$36,474,9803Disney
7Resident Evil: Retribution$3,000,000-55%2,381-635$1,260$38,704,9333Sony / Screen Gems
8Won't Back Down$2,700,000--2,515--$1,074$2,700,0001Fox
9Dredd 3D$2,280,000-64%2,55751$892$10,864,6072Lionsgate
10The Possession$1,441,000-45%1,618-980$891$47,490,3185Lionsgate
11Lawless$861,000-62%1,503-1111$573$36,270,6405Weinstein Company
12ParaNorman$787,369-66%1,209-408$651$53,941,3387Focus
13The Odd Life of Timothy Green$646,000-58%1,187-565$544$49,708,8427Disney

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Pitch Perfect$5,210,000--335--$15,552$5,210,0001Universal
2The Master$2,745,000-37%85668$3,207$9,633,0703Weinstein Company
3The Perks of Being A Wallflower$1,137,300398%10298$11,150$1,462,1392Lionsgate / Summit
4Arbitrage$923,000-22%25612$3,605$5,163,7593Roadside Attractions
5The Dark Knight Rises$800,000-37%655-293$1,221$444,388,23111Warner Bros.
6The Bourne Legacy$787,000-51%824-607$955$111,704,1558Universal
7The Campaign$515,000-57%630-620$817$85,926,5128Warner Bros.
8The Expendables 2$500,000-66%815-1005$613$84,001,1487Lionsgate
92016: Obama's America$393,316-58%575-641$684$32,927,75212Rocky Mountain Pictures
10Ice Age: Continental Drift$385,000-29%387-33$995$159,081,44512Fox
11Ted (2012)$174,000-29%224-69$777$218,117,06514Universal
12Sleepwalk With Me$165,100-29%127-8$1,300$1,890,8756IFC Films
13Madagascar 3: Europe's Most Wanted$150,000-33%203-37$739$216,097,17417Paramount / DreamWorks
14Last Ounce of Courage$146,086-74%297-767$492$3,190,9873Rocky Mountain Pictures
15The Intouchables$139,000-23%121-35$1,149$12,474,05319Weinstein Company
16Brave$129,000--114--$1,132$233,687,24715Disney
17Robot & Frank$111,000-39%111-45$1,000$3,075,6867IDP/Samuel Goldwyn

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Samsara$153,695-20%601$2,562$1,400,3176Oscilloscope
2Searching For Sugar Man$96,6494%37-1$2,612$1,320,04910Sony Pictures Classics
3Diana Vreeland: The Eye Has To Travel$95,20049%1411$6,800$198,0452IDP/Samuel Goldwyn
4For A Good Time, Call...$52,123-65%84-21$621$1,203,7095Focus
5Liberal Arts$49,60029%3111$1,600$150,6923IFC Films
610 Years$41,657-44%6320$661$179,9733Anchor Bay Films
7My Uncle Rafael$40,318-63%5-9$8,064$177,3642Rocky Mountain Pictures
8To Rome with Love$37,985-30%23-27$1,652$16,594,50315Sony Pictures Classics
9Vulgaria$36,000--16--$2,250$36,0001China Lion Film
10Indiana Jones and The Raiders of the Lost Ark: The IMAX Experience$31,000-59%40-45$775$3,119,5934Paramount
11Detropia$28,050-15%110$2,550$178,6134Loki Films
12The Other Dream Team$22,714--2--$11,357$22,7141The Film Arcade
13Celeste and Jesse Forever$21,008-55%34-20$618$3,056,1779Sony Pictures Classics
14How To Survive A Plague$17,600-38%84$2,200$58,5802IFC Films
15Hello I Must Be Going$9,945-52%11-4$904$84,9904Oscilloscope
16The Brooklyn Brothers Beat the Best$3,9543%32$1,318$8,4182Oscilloscope
17Nitro Circus The Movie 3D$1,700-24%70$243$3,374,5258ARC Entertainment