Grosses

'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Studio Weekend Estimates (Domestic) Fri, Nov. 9 - Sun, Nov. 11

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Skyfall$87,800,000--3,505--$25,050$90,000,0001Sony / Columbia
2Wreck-It Ralph$33,056,000-33%3,7520$8,810$93,690,6092Disney
3Flight$15,100,000-39%2,047163$7,377$47,770,2992Paramount
4Argo$6,745,000-34%2,763-11$2,441$85,710,9585Warner Bros.
5Taken 2$4,000,000-32%2,487-152$1,608$131,287,1716Fox
6Here Comes the Boom$2,550,000-28%2,044-270$1,248$39,061,0955Sony / Columbia
7Cloud Atlas$2,525,000-53%2,02310$1,248$22,711,7063Warner Bros.
8Pitch Perfect$2,504,000-18%1,391-111$1,800$59,030,6437Universal
9The Man With the Iron Fists$2,490,000-69%1,8724$1,330$12,718,3252Universal
10Hotel Transylvania$2,350,000-47%2,566-356$916$140,903,9827Sony / Columbia
11Paranormal Activity 4$2,020,000-52%2,348-658$860$52,640,5794Paramount
12Sinister$1,450,000-47%1,554-328$933$46,504,2385Lionsgate / Summit
13Silent Hill: Revelation 3D$1,225,000-63%1,902-1031$644$16,308,2693Open Road
14Alex Cross$880,000-55%1,090-558$807$24,571,0694Lionsgate / Summit
15Fun Size$750,000-67%1,301-1715$576$8,793,1133Paramount

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Perks of Being A Wallflower$1,060,000-15%607-15$1,746$14,541,8468Lionsgate / Summit
2Looper$575,000-53%491-205$1,171$64,662,2337Sony / TriStar
3The Sessions$545,00016%12859$4,258$1,654,6724Fox Searchlight
4Chasing Mavericks$425,000-65%459-1571$926$5,230,2623Fox
5Brave$300,000-9%239-14$1,255$236,273,52721Disney
6Frankenweenie$255,000-67%381-476$669$33,809,6006Disney
7The Odd Life of Timothy Green$188,000232%225131$836$50,999,95213Disney
8ParaNorman$157,219-31%198-48$794$55,452,53613Focus
9The Possession$62,000-34%121-34$512$49,075,23911Lionsgate
10The Expendables 2$60,000-42%134-39$448$84,952,87413Lionsgate

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Lincoln$900,000--11--$81,818$900,0001Disney / DreamWorks
2A Late Quartet$174,089131%6253$2,808$284,4112Entertainment One / RKO
3Searching For Sugar Man$105,130-29%94-11$1,118$2,562,10516Sony Pictures Classics
4The Master$103,000-43%88-50$1,170$15,688,0589Weinstein Company
5Arbitrage$79,850-35%87-29$918$7,664,7459Roadside Attractions
6Samsara$48,000-30%48-14$1,000$2,392,16012Oscilloscope
7Smashed$40,56719%4221$966$249,4975Sony Pictures Classics
8A Royal Affair$40,000--7--$5,714$40,0001Magnolia Pictures
9Holy Motors$32,153111%149$2,297$124,0604Indomina Releasing
10This Must Be the Place$30,167289%119$2,742$43,5242Weinstein Company
11The Paperboy$24,997-48%34-8$735$677,2006Millennium Entertainment
12Middle of Nowhere (2012)$20,211--12--$1,684$210,7315AFFRM
13Atlas Shrugged: Part 2$14,211-59%43-27$330$3,315,1685Atlas Distribution
14Simon and the Oaks$13,596-53%174$800$141,5815The Film Arcade
15The Big Picture (2012)$11,075-50%7-1$1,582$113,4535MPI Media
16The Imposter$6,681-54%7-3$954$868,35918Indomina Releasing
17The Other Dream Team$3,572-25%50$714$134,1087The Film Arcade
1828 Hotel Rooms$3,000--1--$3,000$3,0001Oscilloscope
19Wuthering Heights (2012)$2,500-51%3-8$833$76,3566Oscilloscope
20Burn$2,185--1--$2,185$2,1851Area23a
21Vamps$1,711212%10$1,711$2,4822Anchor Bay Films
22Death by China$900-71%1-1$900$37,43813Area23a