Grosses

'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Studio Weekend Estimates (Domestic) Fri, Jan. 11 - Sun, Jan. 13

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Zero Dark Thirty$24,000,000790%2,9372877$8,172$29,480,8074Sony / Columbia
2A Haunted House$18,817,000--2,160--$8,712$18,817,0001Open Road
3Gangster Squad$16,710,000--3,103--$5,385$16,710,0001Warner Bros.
4Django Unchained$11,065,000-45%3,0122$3,674$125,399,1223Weinstein Company
5Les Miserables (2012)$10,127,000-37%2,92723$3,460$119,205,7203Universal
6The Hobbit: An Unexpected Journey$9,080,000-48%3,012-743$3,015$278,124,1875Warner Bros. / New Line
7Lincoln$6,314,00017%2,027126$3,115$152,579,06010Disney / DreamWorks
8Parental Guidance$6,100,000-37%2,957-411$2,063$60,650,3043Fox
9Texas Chainsaw 3D$5,150,000-76%2,6595$1,937$30,751,7402Lionsgate
10Jack Reacher$4,970,000-46%2,707-581$1,836$72,778,3304Paramount
11This is 40$4,500,000-46%2,320-611$1,940$61,568,9554Universal
12The Guilt Trip$1,975,000-55%1,606-706$1,230$34,537,8974Paramount
13Monsters, Inc. 3D$1,665,000-58%1,127-976$1,477$30,534,4864Disney
14Promised Land (2012)$1,316,151-68%1,647-29$799$6,920,8523Focus

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Silver Linings Playbook$5,000,00038%81065$6,173$41,305,7059Weinstein Company
2Life of Pi$2,685,000-5%757-208$3,547$94,781,1528Fox
3The Impossible$2,550,000-7%808236$3,156$6,864,0894Lionsgate / Summit
4Skyfall$1,570,000-49%823-484$1,908$299,363,21310Sony / Columbia
5Argo$1,240,00057%621319$1,997$111,644,98414Warner Bros.
6Rise of The Guardians$1,000,000-63%905-602$1,105$98,685,0938Paramount / DreamWorks
7Hyde Park on Hudson$704,619-32%24624$2,864$4,294,4236Focus
8Wreck-It Ralph$650,000-45%476-233$1,366$179,371,77311Disney
9The Twilight Saga: Breaking Dawn - Part 2$645,000-53%542-283$1,190$290,174,5789Lionsgate / Summit
10Cirque du Soleil: Worlds Away$455,000-65%430-387$1,058$11,765,9184Paramount
11Anna Karenina (2012)$220,661-39%144-19$1,532$11,938,8239Focus
12Flight$151,000-41%150-100$1,007$92,744,66111Paramount
13Red Dawn (2012)$113,000-38%225-27$502$44,040,8068FilmDistrict
14Pitch Perfect$99,000-23%154-11$643$64,796,94316Universal
15Hitchcock$83,800-45%1279$660$5,643,2968Fox Searchlight
16The Perks of Being A Wallflower$64,000-21%1002$640$17,578,76917Lionsgate / Summit
17Not Fade Away$41,000-85%177-388$232$574,7874Paramount Vantage
18Playing For Keeps (2012)$34,000-36%107-32$318$12,905,6456FilmDistrict

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Amour$270,575352%1512$18,038$651,8514Sony Pictures Classics
2Rust and Bone$197,87121%7940$2,505$1,155,0398Sony Pictures Classics
3Quartet$50,033--2--$25,017$50,0331Weinstein Company
4Chasing Ice$44,787--42--$1,066$940,34910Submarine Deluxe
5Searching For Sugar Man$27,1742%22-4$1,235$3,096,12825Sony Pictures Classics
6Holy Motors$16,788--13--$1,291$588,09913Indomina Releasing
7The Other Son$10,720-38%8-5$1,340$1,220,80712Cohen Media Group
8West of Memphis$2,935-62%2-2$1,468$46,4143Sony Pictures Classics
9Let My People Go!$2,299--1--$2,299$2,2991Zeitgeist Films