Grosses

'Lucy' Breaks Out with $44.0M; 'Hercules' Stronger than Expected with $29.0MJuly 27, 2014 08:54 AM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong estimated first place start of $44.0 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.1 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.0 million and is estimated to fall 21 percent on Sunday to gross $11.9 million. That places the film's estimated opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable estimated second place take of $29.0 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 13 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.08 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 8 percent on Saturday to take in $10.24 million and is estimated to fall 25 percent on Sunday to gross $7.68 million. That places the film's estimated opening weekend to Friday ratio at 2.62 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.8 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with an estimated third place take of $16.40 million. The critically acclaimed 3D sci-fi action sequel was down 55 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.09 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 67 percent in its second weekend to land in fourth with an estimated $9.9 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.28 million, The Purge: Anarchy is now running just 1 percent behind the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with an estimated $9.3 million. The modestly budgeted computer animated sequel from Disney was down a significant 47 percent from last weekend. Planes: Fire and Rescue has grossed $35.12 million in ten days. That places the film 22.5 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with an estimated $4.55 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and is estimated to decline 31 percent on Sunday to gross $1.30 million. That gives the film an estimated opening weekend to Friday ratio of 3.34 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with an estimated $2.72 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,527 from 361 locations for the frame.

Open Road's The Fluffy Movie was off to a lackluster start with an estimated $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,042 for the frame.

Studio Weekend Estimates (Domestic) Fri, Apr. 19 - Sun, Apr. 21

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Oblivion (2013)$38,150,000--3,783--$10,085$38,150,0001Universal
242 (2013)$18,025,000-34%3,250247$5,546$54,057,1012Warner Bros.
3The Croods$9,500,000-28%3,435-254$2,766$154,897,7425Fox / DreamWorks Animation
4Scary Movie 5$6,296,000-56%3,4020$1,851$22,943,5922Weinstein / Dimension
5G.I. Joe: Retaliation$5,775,000-47%3,175-360$1,819$111,211,2664Paramount
6The Place Beyond the Pines$4,745,88823%1,5421028$3,078$11,470,9884Focus
7Olympus Has Fallen$4,500,000-38%2,638-297$1,706$88,801,2525FilmDistrict
8Evil Dead$4,100,000-57%2,823-202$1,452$48,444,9503Sony / TriStar
9Jurassic Park 3D$4,000,000-55%2,330-448$1,717$38,471,0903Universal
10Oz: The Great and Powerful$3,048,000-37%2,045-459$1,490$223,770,1087Disney
11Tyler Perry's Temptation$2,200,000-51%1,405-400$1,566$48,864,1654Lionsgate
12The Host (2013)$1,001,000-58%1,356-816$738$25,179,7534Open Road

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Home Run$1,623,032--381--$4,260$1,623,0321IDP/Samuel Goldwyn
2Filly Brown$1,363,000--188--$7,250$1,363,0001Lionsgate / Pantelion
3The Call$875,000-55%977-653$896$50,097,1496Sony / TriStar
4The Lords of Salem$622,000--355--$1,752$622,0001Anchor Bay Films
5Silver Linings Playbook$556,00036%867416$641$131,039,21523Weinstein Company
6Identity Thief$470,000-13%480-84$979$132,661,21011Universal
7Trance$400,000-55%4435$903$1,822,6143Fox Searchlight
8Admission$346,401-61%485-424$714$17,457,1455Focus
9Side Effects (2013)$300,000466%645592$465$31,802,83011Open Road
10The Sapphires$262,0005%11421$2,298$1,144,7585Weinstein Company
11Life of Pi$158,500-33%193-24$821$124,521,61922Fox
12Quartet$149,000-34%176-48$847$17,837,76515Weinstein Company
13Warm Bodies$145,000-35%240-39$604$66,113,02912Lionsgate / Summit
14Escape From Planet Earth$139,000-12%240-36$579$54,843,98910Weinstein Company
15Spring Breakers$97,900-74%122-304$802$13,826,4276A24
16Snitch (2013)$85,000-36%161-54$528$42,116,3689Lionsgate / Summit
17Hansel and Gretel: Witch Hunters$58,000-43%112-42$518$55,678,51713Paramount

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Company You Keep$425,34553%8443$5,064$979,4423Sony Pictures Classics
2Disconnect$253,398--67--$3,782$412,1362LD Entertainment
3Renoir$148,869-18%567$2,658$665,7364IDP / Samuel Goldwyn
4No (2013)$126,191-19%88-11$1,434$2,035,38910Sony Pictures Classics
5From Up on Poppy Hill$76,618-19%47-2$1,630$724,8056GKIDS
6Upstream Color$75,1105%3019$2,504$217,2463ERBP
7Django Unchained$40,000-51%77-49$519$162,761,64717Weinstein Company
8In the House$35,214--3--$11,738$35,2141Cohen Media Group
9Ginger & Rosa$35,000-36%48-23$729$793,9936A24
10Blancanieves$28,2351%2710$1,046$156,2154Cohen Media Group
11Starbuck$27,723-14%30-2$924$3,698,5585eOne Films US
12It's a Disaster$20,00031%1310$1,538$40,0112Oscilloscope
13Pawn$2,085--1--$2,085$2,0851Anchor Bay Films