Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Studio Weekend Estimates (Domestic) Fri, Jun. 7 - Sun, Jun. 9

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Purge$36,400,000--2,536--$14,353$36,400,0001Universal
2Fast & Furious 6$19,800,000-44%3,77185$5,251$202,985,6953Universal
3Now You See Me$19,500,000-34%3,02095$6,457$61,374,0242Lionsgate / Summit
4The Internship$18,100,000--3,366--$5,377$18,100,0001Fox
5Epic$12,100,000-27%3,594-300$3,367$84,154,5563Fox
6Star Trek Into Darkness$11,700,000-30%3,152-433$3,712$200,140,4394Paramount
7After Earth$11,200,000-59%3,4010$3,293$46,591,5692Sony / Columbia
8The Hangover Part III$7,380,000-55%3,242-323$2,276$102,373,9563Warner Bros.
9Iron Man 3$5,787,000-31%2,351-544$2,462$394,316,6656Disney
10The Great Gatsby (2013)$4,230,000-35%2,160-475$1,958$136,175,1185Warner Bros.

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Mud$1,209,400-1%5823$2,078$18,636,8957Roadside Attractions
2Yeh Jawaani Hai Deewani$890,410-43%1610$5,530$2,942,8352Eros International
3The Croods$775,00016%414-92$1,872$181,699,03812Fox / DreamWorks Animation
4Frances Ha$589,68011%233101$2,531$2,377,2464IFC Films
542 (2013)$375,000-27%370-131$1,014$92,935,7799Warner Bros.
6Oz: The Great and Powerful$355,000-15%322-8$1,102$233,651,86814Disney
7Oblivion (2013)$246,000-38%298-59$826$88,472,4508Universal
8Love Is All You Need$221,87732%10130$2,197$998,0806Sony Pictures Classics
9G.I. Joe: Retaliation$165,000-40%236-50$699$121,884,02711Paramount
10What Maisie Knew$161,369-16%12221$1,323$783,4556Millenium Entertainment
11Escape From Planet Earth$105,000-46%182-86$577$56,546,21117Weinstein Company
12Pain and Gain$90,000-44%175-32$514$49,205,7387Paramount
13The Place Beyond the Pines$73,255-13%13431$547$21,256,08911Focus
14Tyler Perry Presents Peeples$65,000-4%1309$500$9,128,8085Lionsgate

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Before Midnight$584,64845%5221$11,243$1,518,3323Sony Pictures Classics
2The East$247,000221%4137$6,024$354,4112Fox Searchlight
3The Kings of Summer$220,000273%4440$5,000$301,6082CBS Films
4Much Ado About Nothing (2013)$183,400--5--$36,680$183,4001Roadside Attractions
5Stories We Tell$156,52037%7031$2,236$1,105,9235Roadside Attractions
6Kon-Tiki$113,000-20%751$1,507$1,076,4837Weinstein Company
7Fill the Void$78,04858%137$6,004$259,7593Sony Pictures Classics
8The Iceman$67,848-45%67-56$1,013$1,852,9096Millennium Entertainment
9Dirty Wars$66,000--4--$16,500$66,0001IFC Films
10The Big Wedding$47,000-37%92-34$511$21,370,4157Lionsgate
11The Sapphires$39,500-30%55-3$718$2,275,71012Weinstein Company
12We Steal Secrets: The Story of WikiLeaks$35,35015%2413$1,473$127,8003Focus World
13Hannah Arendt$30,000-4%54$6,000$97,6272Zeitgeist Films
14Wish You Were Here (2013)$25,723--11--$2,338$25,7231eOne Films US
15Scatter My Ashes at Bergdorf's$25,516-42%29-9$880$442,1446eOne Films US
16Violet & Daisy$10,250--17--$603$10,2501Cinedigm
17The Prey$6,310--5--$1,262$6,3101Cohen Media Group
18In the House$3,129-72%8-5$391$387,8698Cohen Media Group